How to pitch your consultancy services

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Considerations when pitching your consultancy services. By Bryant Nielson, CapitalWave Inc.

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How to pitch your consultancy services

  1. 1. How to Pitch Your Consultancy Services<br />D E L I V E R I N G I N N O V A T I V E S O L U T I O N S ®<br />Copyright © 2011 All Rights Reserved <br />
  2. 2. Marketing Management Philosophies <br />Customer-Driven <br />Societal Marketing Concept<br />Marketing Concept<br />Selling Concept<br />Product Concept<br />Production Concept<br />
  3. 3. Societal Marketing Concept<br />
  4. 4. Marketing & Sales Concepts Contrasted<br />
  5. 5. Product Concepts <br />Product-oriented companies often design their products with little or no customer input. Very often they will not even examine competitors products<br />Sellers pay more attention to the specific products they offer than to the benefits and experiences produced by the products<br />They focus on the ‘wants’ and lose sight of the ‘needs’<br />
  6. 6. Feedback :Adapt Plans, Goals and Strategies <br />for the future period.<br />Management Process<br />Implementation: <br /><ul><li>Organize
  7. 7. Staff
  8. 8. Direct</li></ul>Planning:<br /><ul><li>Analyze situation
  9. 9. Set goals
  10. 10. Select strategies</li></ul> and tactics<br />Evaluation:<br /><ul><li>Compare</li></ul>performance<br />with goals<br />
  11. 11. Discussion<br />

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