Blogging
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Blogging

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Blogging Presentation Transcript

  • 1. BLOGGING 101 Tips for Blogging
  • 2. WHAT IS A BLOG - Jblog [blawg, blog] noun, verb, blogged,blog·ging."A blog is a web page made up of usually short,frequently updated posts that are arrangedchronologically-like a whats new page or ajournal." -  Pyra LabsA Web site containing the writers or group ofwriters own experiences, observations, opinions,etc., and often having images and links to otherWeb sites (hyperlinks). Ohme Garden BlogSnow Creek Yoga Blog
  • 3. SHOULD YOU BLOG - ACan you spellDo you have the time to beconsistentDo you have something relevant tosayDo you have the desire to speak topeopleIcicle Creek Center for the Arts BlogTwisted Tonight Blog
  • 4. WHY TO BLOG - Ja corporate tool for communicating with customers (or employees) to shareknowledge and expertise.build additional webs trafficconnect with potential customersFor small business owners without the time to learn html or the money tohire a designer/developer, blogging offers an inexpensive method to getyour companys name out on the internetoffers a more approachable, informal information-providing approach inwhich customers find enjoyment, get to know your company, and learnabout your products, achievements, and innovationsprovides a "voice" for your company that educates and informs yourwebsites visitors
  • 5. BUSINESS BLOGS - JBUSINESS BLOGS: Content that answers the distinct needs of buyersthroughout the decision-making process.Examples of blog platforms (use attached screen shots) - Wordpress (believed to be the most "fully-featured") Tumblr (great for on-the-go people; video, pics, short quotes/posts, audio files, links, etc) Blogger/Blogspot: (reviewed as an "easy" start for beginner bloggers. click-and-drag rearranging format style)
  • 6. HOW TO START BLOG - JWatch testimonials (Wordpress is great for this, or Youtube!)Make it simple; clean, well laid-out. Simple works. Think IKEA... not everyonelikes their furniture, but most (if not all) people love the simple, attractive layout.Think about how you’re guiding them to where you want to be and how you canhelp them return.
  • 7. WHAT TO BLOG - AJournal Style BlogsUp-coming eventsPast EventsPersonal vs TopicalAsk a QuestionImage Focused Blogs
  • 8. SHOULD YOU BLOG - JAnyone can blog? But.....Do you have the time?The passion?The patience?
  • 9. LOCAL BLOGSIcicle Creek Center for the Arts: http://iciclecreek.wordpress.com/2012/07/10/theyre-here/Snowcreek Yoga: http://www.snowcreekhealth.com/reflectionsOhme Gardens: http://ohmegardensblog.wordpress.comIcicle TV: http://icicle.tv/Blog/Latest.htmlIcicle Creek Real Estate: http://iciclecreekrealestate.com/leavenworth-real-estate-blog/Osprey Rafting - Hit of the day http://www.ospreyrafting.com/blogAccidental Bavarian http://www.accidentalbavarian.com/wordpress/Anymore? Please email them to events@leavenworth.org
  • 10. GOOD BLOGSICICLE CREEK & 8 MILE (ANDREA)Patagonia - TheCleanestLine.comCommunity Blog from multiple writersDirt Bag Diaries - DirtBagDiaries.comGreat audio blog for the non-writersGary V Wine Blog - tv.winelibrary.comGreat Video BlogBoston Big Picture - Boston.com/BigPictureGreat Picture Blog
  • 11. INDUSTRY BLOGS - CHotelBreweryFood/Restaurantwhite water rafting / recreationEntertainmentArtsGoogle IT!
  • 12. WHAT NOT TO DO - ADo not add too much information most people won’t read if too lengthy-break it up If you have a lot of information split it up ie lots of paragraphs chamber music blog - WAY TOO LONGCreate separate entries for multiple information
  • 13. RAPID TIPS FOR POWER BLOGGING TIPS - A1. Post Often2. Use Catchy blog post titles3. ask open-ended questions4. comment on other blogs often5. make your RSS feed obvious6. provide an RSS-to-email option7. Use images in your posts8. Use header tags to separate sections in your blog posts9. structure your blog posts for easy scanning10.avoid myspace blog designs11. if possible, use a custom wordpress theme12.when writing your About page, pay attention to
  • 14. CONTINUED.....14. learn to spell15.don’t be a “me too” blogger16.learn to think of your blog as a business17. what you write18.link to other, related blogs19.remember, blogging is a social business (talk to20.other people)21.put relevant key words into your blogs title22.use a photo gallery23.make sharing easy24.share and share alike25.aim to be helpful26.read other blogs often27.train your readers to do what you want
  • 15. CONTINUED...29.when starting a blog, decide on its mission30.don’t overload your blog with JavaScript widgets31.use analytics32.be yourself33.don’t write like you’re writing for Britannica34.link your social profiles on your blog35.go where your readers are36.{spend} equal time reading and writing
  • 16. THE ENDQuestions?
  • 17. WORDPRESS Back
  • 18. TUMBLR Back
  • 19. BLOGGER Back