Google Whts next?

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  • * People spend more time on closed social network like Facebook.*Google has been trying to create social components, most recently with Buzz, a service that gives Gmail users the ability to share status updates, photos and videos. Not popular*robotic cars that can self drive*Google has created a new e-commerce site that significantly improves how fashion is presented and sold online. Boutique.comGoogle’s android platform continues its explosive growth, up 1,309 percent from the same time last year when 1.4 million android enabled phones were sold, compared with 20million during this last quarter. Samsung, HTC, Motorola and Sony Ericsson all sell a number of Android mobile phones, which help the platform grow at such a rapid pace.
  • Google Whts next?

    1. 1. google<br />Management Group Project 2010<br />
    2. 2.
    3. 3. Android<br />Online Payment System<br />Compatible Devices<br />Available Market<br />Freedom for developers<br />Less competing apps<br />Definition<br />Competition<br />Strategy<br />App Makers Take Interest in Android<br />
    4. 4. ?<br />Multinational public corporation<br />
    5. 5. Mission?<br />To organize the world’s information and make it universally accessible and useful.<br />
    6. 6. Interesting facts<br />about GOOGLE!<br />The name “Google” was an accident.<br />It was supposed to be “GOOGOL”<br />
    7. 7. Interesting facts about GOOGLE!<br />1000000000<br />search request<br />EVERYDAY!!<br />April Fools Joke<br />Nearlynever used!<br />
    8. 8. History<br />
    9. 9. Recent Movement<br />
    10. 10. Strength<br /><ul><li>The brand name
    11. 11. Self-generated reputation
    12. 12. Various Products & Services
    13. 13. Low operation cost
    14. 14. Organic structure</li></li></ul><li>The brand name<br />Number one search engine<br />Top 10 brands in US<br />
    15. 15. Various products and services<br />
    16. 16. Weakness<br /><ul><li>Search based advertising
    17. 17. Cooperation with social networking space
    18. 18. Products and Services integration
    19. 19. The cost for the data-center</li></li></ul><li>
    20. 20. <ul><li>The rising cost for the data-center e.g. Youtube</li></li></ul><li>Opportunities<br />
    21. 21. Increase of internet users<br />
    22. 22. Search Histories<br />Users’ search history (with permission)<br />Provide relevant search updates<br />Increase switching cost<br />
    23. 23. Mobile Devices<br /><ul><li>Provide full fledged mobile service
    24. 24. Capture market beyond conventional internet</li></li></ul><li>
    25. 25. Threats<br />
    26. 26. Lack of Entry Barrier<br />No long time entry barrier<br />
    27. 27. Portals<br />MSN’sSilverlight<br />Overture<br />Apple<br />Competition and Rivalry<br />
    28. 28.
    29. 29. Collection of search habits<br />Erodes public reception<br />Ex. Weber v Google<br />Federal Lawsuits<br />
    30. 30. Strategy<br />HOW<br />How it will compete successfully<br />How it will attract and satisfy its customers in order to achieve its goals.<br />How the organization will do<br />
    31. 31. Alliance with Android. <br /> Mobile user experience.<br /> Mobile web usage.<br />Advertising revenue.<br />
    32. 32.
    33. 33. Recommendation<br />Keep the traditional and simple design look<br />Enhance accuracy of searching<br />Widen the earnings<br />Feedback from Portals<br />Specialized service for its own branch<br />
    34. 34. Google needs to consider its SWOT in general and apply its strengths and weaknesses to cover Android’s weaknesses and threats.<br />
    35. 35. Q&A<br />

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