GDP per CapitaMalaysia managed to JUMP 4 places from 59 in1970 to 54 in 2009 thanks to the oil and gas and oilpalm. You can try to guess Malaysias rankingwithout these commodities. http://chanky50.blogspot.com/2010/07/per-capita-gdp-ranking.html
Official Currency The Malaysia RinggitThe Malaysian ringgit (plural: ringgit; currency code MYR; formerly the Malaysian dollar) is the currency of Malaysia. It is divided into100 sen (cents). The ringgit is issued by the Bank Negara Malaysia.
Why Cleanie?• Clean• Caring• Cute• Kind• Easy to remember• Easy to spread
Mission & Vision• Help people realize the importance of hand hygiene, thus to set up a concept of healthy lifestyle.
Why outsourcing?• Levitate financial burden• Technological Constraints• Convenience to start the business Malaysian firms take longer times to obtain permits. 22.38 days to obtain an operating license,16.21 for the region.• Regional Integration: ACFTA• Result: Indirect Exporting with ETC
• Manufacturer:• instant hand sanitizer manufacturer• 8-year experience• ISO9001:2008 international factory quality certifying system• Flexible production scheme.
Target Customer• Age:12-50, Middle class• White collars, Students, Travelers• Muslims Care about health Passionate about lifeAnd the society
S.W.O.TStrength WeaknessesAlcohol free Lack of experience & market powerCost leadership Low brand awareness Low control over production qualityOpportunities ThreatsSupported by the government Easy to duplicateDemand for sanitizerUndiscovered Market ( Muslim )
Product• Attributes:• 1st feature: able to kill 99.99% of most common germs within seconds, gentle, no harsh chemicals.• 2nd : Convenient and portable.• 3rd : Alcohol free.
Place• Three major cities Kuala Lumpur Johor Bahru Penang• Surroundings• Indirect selling: 7-eleven, Watson’s, GNC, Jusco, Whole Foods, Tesco, Econsave, Giant, The Store, Carrefour, Mark & Spencer etc.
Control• Sales and cost control• Quarterly Market share analysis 3%up in first three years, 1%up in the following years.• Semiannual Sales analysis
Control• Sales and cost control• Sales per thousand customers, per factory, by segment (Double Check!)• Market reaction/acceptance to pricing polices• →Budget control→笑脸
Control• Quality control• Regular Quality control (Double Random Check) → A high significance level !• Continuous Marketing research
Control• Reputation & Public relation control• Customer feedback through satisfaction surveys• Location of buyers and potential buyers• Performance of any promotional activities• Public Relation Control
Control• Logistic Factory• RFID Malaysia Warehouse
Objectives• Short terms objectives along product life cycle:• Sales• Brand & Product awareness• Placement• Market share
Objectives• Long terms objectives along product life cycle:• Introduction• Growth• Maturity• Saturation 1 2 3 4 5 6 7 8
Budget• Profit matrix Category Price $/unit Unit cost 0.5 Tariff (S):20% markup 0.1 International Shipping cost: $25/m³= $25/1000000 cm³ 0.027 1000000/25840=38 cartons = 912 units Unit shipping cost (China to Malaysia): $25/912= Domestic Shipping cost: $40/m³= 1000000 cm³ 0.044 1000000/25840=38 cartons = 912 units Unit shipping cost (China to Malaysia): $40/912= Promotion cost (TV commercial, online advertising) 0.3 External Retail Cost 0.971