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"" SEO  Marketing Strategies | Social Media Marketing |  |Social Bookmarking | Learning Catalyst   ""
 

"" SEO Marketing Strategies | Social Media Marketing | |Social Bookmarking | Learning Catalyst ""

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"Social Media Marketing ,SMO , Social Bookmarking ,Social Media Optimization Basics , Social Media Optimization Blogs"

"Social Media Marketing ,SMO , Social Bookmarking ,Social Media Optimization Basics , Social Media Optimization Blogs"

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    "" SEO  Marketing Strategies | Social Media Marketing |  |Social Bookmarking | Learning Catalyst   "" "" SEO Marketing Strategies | Social Media Marketing | |Social Bookmarking | Learning Catalyst "" Presentation Transcript

    • Careers in Social Media Optimization (SMO)  
    • “ Social networking sites are now officially more popular than porn sites ” T ime Magazine Some one finally overtook the ‘big daddy’ of the Internet 
    • Activity on You Tube: Around 65,000 new videos/day Activity on Linked-In : 41 new member sign-ups per minute.122 new invitations to join sent per minute
    • Face book has over 600 employees and has raised over $400 million in capital . Twitter has somewhere around 25 employees and has raised $20 million in capital
    • The biggest brands have submitted to fans Coca-Cola’s presence on Facebook was launched not by the company itself, but by a pair of fans
    • Dell added $3M in additional sales from traffic generated by Twitter
    • Best Buy now officially has its customer service team on Twitter  
    • Social Media is clearly getting a lot of attention !
    • Expanse of social media Online social media can play a role not only in marketing, but also in recruitment, product development, brainstorming and customer service.
    • In India, the likes of Gul Panag, Mallika Sherawat and Preity Zinta have built a good following on Twitter. Can this be used to good use by the brands these celebrities are endorsing ?
    •  
    • Twitter is NOT a US thing any longer. India is one of the top 10 countries where people are using Twitter. Forrester Research predicts that India will have the third largest population of Internet users by 2013, after China and the US
    • The social media monitoring tool is seeing a lot of action
    • Why is social media growing so fast - Because  people are tired of advertising !
      • Everybody seems to hate advertising, in part because it seems inescapable. Television screens are cluttered with commercial today. Web sites are obscured by pop-up and rollover ads.
      • There is a backlash against any form of advertising resulting in popularity of 'do-not-call' lists, spam filters, online ad blockers, etc.
    • Why is social media more powerful than advertising
      • People are a lot more than demographics. Relationships are MORE powerful than marketing.
      • Everyone has their own circle of trust - people whom they
      • listen to. Traditional
      • Marketing cannot do anything about this.
    • Some companies don’t participate in social media because they think they will lose control… What they don’t realize is that conversations will happen ANYWAYS
    • Let’s step back for a moment and see why digital advertising is so hot !
    • Traditional Marketing is ‘Interruption Marketing’ and yet so expensive !!
      • A 10 second ad on IPL last year was priced around 5-10 lacs. Imagine watching an ad just before the last over of a match : What kind of retention can it possibly have ?
    • Online advertising is personal and relevant.
      • In SEM, the classified ads depend on the search query. In banner ads, the banner shown depends on the section or the kind of article being read.
    • Flexibility
      • Things go wrong. And when they go wrong, its difficult to go back on commitments on TV and Radio.
      • In the digital space, campaign 'modulation' is a few clicks away
    • So why is TV and outdoor still around, you may ask..
    • (1) Because of ‘reach’ : The large advertisers have no option but to resort to TV for mass campaigns Figures above are for INDIA
    • To be noted : for the ‘teen’ audiences, the ‘viewership’ for social networks is in fact MORE than even TV.
    • And (2) because Old habits die hard. Media buyers and creative folks need new skills to do campaigns on digital. And they are still learning those.
    • Within digital advertising, social media is a very recent entry In fact, the ground rules and success metric suggestions are just being formulated.
    • How does it score as a career choice.  
    • What would be the typical activities done by SMO professionals.
      • Managing the 'perception' of brands on social networking sites . And this may be for international audiences also.  
      • Managing internal communities
      •  
      • Blogger Outreach :Cultivating relationships with bloggers in the industry
      •  
    • Salaries
      • 1.5-2 lacs per annum for beginners.
      • May rise to 4-7 lacs per annum after 2-3 years.
    • Basic skills for a SMO profile
      • A marketing bent of mind as you would be taking strategic calls on how a brand is to be positioned.
      • Deep knowledge of social media tools like social bookmarking, tagging, social networks, etc..
      • Exceptional communication skills – listening is crucial. You would need to constantly 'listen' to the conversations on various forum pertaining to your brand and then respond suitably.
    •  
    • And thats where our learning programs come in   
    • Basic SMO Programs – some of the things we will cover
      • How the influence the ‘influencers’
      • Choosing between blogging platforms. What kinds of articles work best for online PR and options for distributing them
      • Videos, virals, content aggregators, bookmarking, community sites.
      • Breadth of options in social and professional networking sites. When to use which option.
      • Corporate Blogging, Profiling, Online reputation management
      • How to measure effectiveness
    • Learning Catalyst : ‘For those who like to learn but don’t like to be taught’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office - 91 22 26135780 [email_address]