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"" SEO  Marketing Strategies | Social Media Marketing |  |Social Bookmarking | Learning Catalyst   "

"" SEO Marketing Strategies | Social Media Marketing | |Social Bookmarking | Learning Catalyst "



"Social Media Marketing ,SMO , Social Bookmarking ,Social Media Optimization Basics , Social Media Optimization Blogs, Learn Social Media Marketing from

"Social Media Marketing ,SMO , Social Bookmarking ,Social Media Optimization Basics , Social Media Optimization Blogs, Learn Social Media Marketing from
Jaideep Bir CEO at



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  • It’s useful to get a perspective here.Zynga, the social networking game took 6 months to reach 50 million
  • In fact could have raised more capital
  • Qn : Any unconventional uses of
  • For exampls, in share..
  • Qn : Any experience
  • the ability to easily create promotions using text, photos from your orkut albums, and your original YouTube videosbuilt-in 'spread' and 'trash' features that let you pass on the promotions you like to all of your friends and delete the ones you don't so that they never show up for you againthe 'my promotions' tool that shows you how many users have viewed, clicked on, or deleted your promotions, as well as how far they've spreadthe ability to stop or delete a promotion that you've created at any timeWe've done our best to make promotions not just easy to use, but also easy to find. That's why we've placed them in the upper right corner of your friends' home and profile pages, in the same place where advertisements typically appear.
  • Qn : How do u typically solve this at a process level and tool level
  • Qn : Any indian examples
  • Reward your most loyal customers: those who act as brand ambassadors, help others or are the most active. Do something that makes people come back and, more importantly, stimulates them to spread the word-> i.e. Link to their blog / respond on their comments,... (rewarding does not mean financial)
  • Qn : In India, fbook has already overakenorkutHow do you practically differn on what u can do on twitter as opposed to fbookAny special cultural context to India
  • As brand managers,
  • On a real time basis
  • Qn :Dp u say this happening a lot
  • IDBI
  • Makemytip
  • Qn : What do u look for

"" SEO  Marketing Strategies | Social Media Marketing |  |Social Bookmarking | Learning Catalyst   " "" SEO Marketing Strategies | Social Media Marketing | |Social Bookmarking | Learning Catalyst " Presentation Transcript

  • The Top 10 TruthsAboutSocial Media Optimization
    Jaibeep Beer
    CEO at YRALS
    Founder & Chief Catalystat Learning Catalyst
  • Face book has over 600 employees and has raised over $400 million in capital.Twitter has somewhere around 25 employees and has raised $20 million in capital
  • Activity on You Tube: Around 65,000 new videos/dayActivity on Linked-In : 41 new member sign-ups per minute.122 new invitations to join sent per minute
  • Obviously, social Media is getting a lot of attention !
  • Why is social media growing so fast - Because  people are tired of advertising !
    Everybody seems to hate advertising, in part because it seems inescapable. Television screens are cluttered with commercial today. Web sites are obscured by pop-up and rollover ads.
    There is a backlash against any form of advertising resulting in popularity of 'do-not-call' lists, spam filters, online ad blockers, etc.
  • Why is social media more powerful than advertising
    People are a lot more than demographics. Relationships are MOREpowerful than marketing.
    Everyone has their own circleof trust - people whom they
    listen to. Traditional
    Marketing cannotdo anything about this.
  • Truth #1 : Social media can be all-pervasive for your business.
    So it’s not just marketing : It’s Marketing, PR, Sales, Customer Service, Market Survey, Product Testing.
  • On-the-ground sales
  • Sales - Dell added $3M in additional sales from trafficgenerated by Twitter
  • Customer ServiceBest Buy now officially has its customer service team on Twitter
  • Product Testing : A lot of betas and alphas get launched on social media
  • Truth #2 : Most businesses use only a fraction of the features offered by social media sites
  • What can you do on:
    Source : yrals.com
    Create Profiles
    Create Fan Pages (Public Profiles)
    Create Groups / Events / Discussions
    Join Relevant Related Groups / Communities
    Create Applications / Games
    Send relevant updates and notifications to group members, app users, fans and friends
    Share videos (Embedded from Youtube or straight up)
  • Advertising, Pages, Share, Connect : Options on Facebook
  • Linked-In Direct Ads : Not used by many
  • Linked-in ads : Target audience using seniority, industry, job, function
  • Orkut Personal promotion
  • Facebook Ads : Likes, Interests, Connections, even workplace !!
  • Truth #3 : The leverage of original content is unbeatable
  • Case Study : This webinar series !
  • Marketing Sherpa
  • Truth# 4 : Fragmentation is rampant on social media and media in general. Working cross-channel is the reality
  • Social media presence promoted on TV, packaging, radio…?
  • Case Study : Social media assets promoted on email - Hubspot
  • Truth#5 : Loyalty needs to be rewarded
  • Truth #6 : Twitter is NOT a US thing any longer. India is one of the top 10 countries where people are using Twitter.
    Forrester Research predicts that India will have the third largest population of Internet users by 2013, after China and the US
  • In India, the likes of GulPanag, MallikaSherawat and PreityZinta have built a good following on Twitter.
    This can be put to good use by the brands these celebrities are endorsing ?
  • Truth# 7 : Search Engines love social media
  • Truth# 8 : Most social media campaigns don’t last long enough to be valuable and expect too much in too little time.
  • Almost all social media campaigns are too generic and unfocused (don’t have a clear goal or don’t pay attention to specific communities and demographics).
  • Truth#9 : Without a ‘creative’ mind in your team, your social media efforts would not be noticed.
  • Examples of catchy headlines
  • Truth#10 : Expect the unexpected !!
    The jury is still out on social media. Don’t let anyone tell you what it is all about 
  • Basic skills for a SMO profile
    A marketing bent of mind as you would be taking strategic calls on how a brand is to be positioned.
    Deep knowledge of social media tools like social bookmarking, tagging, social networks, etc..
    Exceptional communication skills – listening is crucial. You would need to constantly 'listen' to the conversations on various forum pertaining to your brand and then respond suitably.
  • Programs offered by Learning Catalyst
  • Our Cour
    No one covers ‘digital’ as we do !!
    Advanced SEO
    Advanced SEM
    Basic SEO
    Basic SEM
    Integrated Digital Marketing
    Website Analytics
    Website Usability
    Affiliate Marketing
  • Our Courses
    No one covers ‘digital’ as we do
    Flash Programming
    Modern Website Design
    Web Copy Writing
    Java Scripts and Ajex - Basic
    Content Management Systems
    PHP Programming
    Web Security
    Mobile Gaming and Application Development
    Java Scripts and Ajex – Advanced