Caution : If you are looking at this PPT in a small window, look for the full screen option ! Life’s much simpler that way ! www.learningcatalyst.in
Myth #1 “SEO is for technical people" Though the execution requires awareness of basic technology, the ‘brain’ must be that of a marketer. www.learningcatalyst.in
Myth #2 SEO is largely submission to search engines. It is monotonous" Seriously, which world do you inhabit. Very little time of a SEO professional goes into this www.learningcatalyst.in
SEO is an integral part of digital advertising www.learningcatalyst.in
Understanding target audience search behavior and category competition is the foundation of a planned SEO activity. That’s why it is not a ‘technical’ activity . www.learningcatalyst.in
At the implementation level, SEO is sometimes at tussle with creative A fine balance needs to be achieved www.learningcatalyst.in
The category as a career choice... www.learningcatalyst.in
Education is not a barrier to achieve success in this category. Ample opportunities for freelancing. www.learningcatalyst.in
Fifteen years back, the world started outsourcing software service to India. Seven year back, it was BPO. Today, the world outsources SEO to India. Look at the client list of some specialist agencies in India www.learningcatalyst.in
There are some SEO skills which are plain vanilla
Basic knowledge of HTML and meta tag family.
Thorough understanding of how search engines algorithms work (Google, Yahoo!, & MSN). Staying on top of latest developments.
Experience with link building, article & PR submission and RSS feeds.
Being able to write well : You'll need to write web page copy, press releases, case studies, newsletters, and blog posts.
Some advanced skills
Knowledge of various Content Management Systems is a Plus- this ensures good results with CMS backed sites.
Understanding of site analytic tools (e.g. WebTrends, Google Analytics
And some finer stuff which is always welcome
# how to make another site WANT to link to me # how to write an additional page on a certain topic without looking like a spammer # how to leverage news coverage
Example of an actual profile
The ideal candidate will have experience performing SEO using a variety of analytics tools, and be comfortable working with cross-functional teams.
Understand the major factors that influence organic search crawling, indexing and keyword ranking. Always be up to date on the latest trends and best practices in the industry.
Perform search engine optimization activities, including but not limited to: keyword research and ranking analysis, competitive market analysis, keyword friendly copywriting, and analysis of our site’s implementation of SEO best practices.
Example of an actual profile
Work with IT, Web and Marketing teams to implement site architecture, page content, blogging strategy, meta tags, and press release changes for best practices.
Research, identify, and establish link partnerships with web sites within our space.
Track metrics, including referrals, link popularity, rankings, and saturation. Proactively present program recommendations and quantified benefits in order to advance program goals and objectives.
Coordinate with management of paid search programs for Blue Nile to understand and optimize SEO in light of SEM activities.
1.5 – 2 lacs per annum in the beginning.
Would rise to 5-7 lacs per annum
after say 3-4 years
Here is where we come in :) www.learningcatalyst.in
Some of the things we will cover in the ‘Basic’ level
Basic differences between the way Google, Yahoo and MSN ranks web pages.
What kinds of keywords are easier to optimize. How to judge competitiveness of a keyword.
How is SEO implemented in CMS packages.
Common on-page SEO mistakes
How is usability and information architecture linked to SEO ? What do search engines like
Vertical seo : mobile, local and international
How to make a SEO Maintenance Plan.
Some of the topics we will cover in the Advanced level
Digital Asset Management for the site : Going beyond the traditional text SEO
Recent changes which have made it possible to make Flash files search engine friendly.
Case studies of websites which have unique tech issues where fixing of meta tags and SEO friendly content is not the only factor to get top ranks
SEO writing and Information planning for large content driven websites
Working with sub-domains
Working with Google Webmaster tools
www.learningcatalyst.in Some of the topics that would be covered
Learning Catalyst : ‘The go-to place for niche web/mobile related programs’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office – 022 26128208 [email_address] www.learningcatalyst.in