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SEO Drilldown: Advanced Techniques in search Engine Optimisation
 

SEO Drilldown: Advanced Techniques in search Engine Optimisation

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Search Engine Optimization SEO, Course on Search Engine Optimization by Learning Catalyst. The course for SEO is for beginners as well as professionals. We will cover SEO techniques used in today’s ...

Search Engine Optimization SEO, Course on Search Engine Optimization by Learning Catalyst. The course for SEO is for beginners as well as professionals. We will cover SEO techniques used in today’s scenario to get good rankings on major Search Engines. We will go over SEO tips, Search Engine Marketing, Advanced SEO Techniques, Link Building, Internet Marketing, Advanced SEO Guide, SEO training, SEO anchor text. It will also cover keyword research, competitor analysis, competitor research, on page and off page optimization.

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  • Intro Rahul – VP-web sales at Modvia. Pls use headphones for maximum clarity, For maximimizing screem use Any point of time, u can ask questions by typing and we will take what ever we can at the end. Targeted : Current SEO professionals or atleast those who have been reading a lot about this
  • Premium is for words which are competitive, and where advanced skills are required
  • Take a lot the travel, equity broking kind of words Take this word – you will find competitors competing in every possible way : intelligent use of page titles, urls, content, etc..
  • Not just the srk and aish searches which.. Somethig lin
  • And this.. Search taken just before the abhishked bingo series went live. Apart from news, u see images What does this mean If u can use images to do a good job of what u offer, you could.. Qn : how can flickr, picasa, be used…
  • Utube, slideshare, docstoc kinds Second largest search engine – after google, the rest are far behind SEO professionals the kind of subjects…..there are very few where a ppt/video would not add value. So its not just for movies, how-to’s and songs..irrespective ofnature , whether eng, etc…easily consumable form Increasingly people expect to see some kind of stuff like this in reseach phase
  • Ranking in top for smo careers for a video we made on web marketing Qn : which other video sites would u recommend or all..
  • Whether it is for brand searches, makes sense to spur good comments on forums
  • Or for hot trend related seaches, Yesterday this was a top 10 search in india
  • On a real time basis Qn : how common is this and for what kind….can u profit from this at this point of time
  • What this means Whether u type desing courses or classes, u mean….so you can’t spam.. Or u type woods, show u tiger woods.. Getting closer to google aim of understanding intent Reflects in how you write content, tags, titles.. Qn : how should you use this fact..
  • Some searches, variety of options.. Images, videos, forums….all things we covered earlier.. More proof..
  • Example, srk image.. No longer have to visit other google properties… Example, scores..just wants the latest score Google's vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today, the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results. At first, universal search results may be subtle. Over time users will recognize additional types of content integrated into their search results as the company advances toward delivering a truly comprehensive search experience.
  • Tabular form..
  • A snippet Summary that u see Richer Rich Snippets . See the  official webmaster blog for more info , but this one is destined to be a favorite for webmasters. Essentially, you use some open standards (RDFa and microformats in the initial launch) to add some  additional markup to your web pages . The markup is pretty simple and you don’t need to register with Google. Then when Google thinks it will help users, we show a “rich snippet” that has more information than a typical search snippet. Here’s a result on Yelp for a yogurt place, for example:
  • Pretty imp consideirng the number of flash sites.. What u see is the swf file of our homepage and the link.. Qn : why has they experiementing so much with this and what is the latest..
  • Reason why Sequoia capital invested 7m in guruji.. Do a local search and pick up the phone and talk. So makes sense to list in all
  • Considering that 10 percent of searches Incresingly going directly to google like we do on desktop Ctr’s are good, clicks are cheaper Qn : how cheap, what kind of ctr’s
  • Does not exist in a vaccuum..
  • Learn And what to focus on,
  • The business of the search engines is enhanced by having the most relevant results in their index (the ones that do in fact answer the user's question quickly), and this means that usability matters to them. Therefore it is in their strategic interest to rank 'usable' sites higher on their SERP's While search engine marketing is important, sometimes your advertising dollars are better spent making your website more user friendly.
  • Qn : isnt that a demand in the market today – seo professionals who unders. usability
  • Identify weak SE’s, keywords to work on Gain insights to visitor’s intent (eg.: ‘course’ vs ‘institute’ shows more focus on subject/content than brand) Analysis of Organic traffic helps strategize SEM campaign
  • Which one is the least understood but high impact ones here..

SEO Drilldown: Advanced Techniques in search Engine Optimisation SEO Drilldown: Advanced Techniques in search Engine Optimisation Presentation Transcript

  • SEO Drilldown: Advanced Techniques in Search Engine Optimization Rahul Shrivastava Vice President & Consultant at MODIA, US Kaushik Mhadeshwar Founder & Chief Catalyst at Learning Catalyst
  • What do you do when you have to optimize for very competitive words?
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  • You go beyond text..
  • Images are getting into SERP’s in various kinds of searches
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  • Video, PPT Searches are also increasing YouTube is India's second largest search engine. If you have videos wouldn't you want to be found there?
  • Video Searches are now 30 percent of overall searches
  • Social Media leverage ? Search engines love them…
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  • How can you innovate with limited images, etc..
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  • Some recent updates on SERP
  • Latent Semantic Indexing
  • The ‘show option’ button
  • Universal Results : Giving the user what he wants
  • Google Squared
  • Rich Snippets
  • Flash Indexing
  • Flash Indexing www.learningcatalyst.in
  • Local Search should not be ignored India has players ranging from Guruji.com to JustDial.  Google Local is a big presence. Also local listers like Burrp and AskLaila.
  • Local Directories are preferred for searches with local words
  • Google Local : A simple but effective way to get noticed
  • Mobile Search should not be ignored
  • Do you regularly do a competition analysis in your category? www.learningcatalyst.in
  • Example of a Competitor Analysis Study Letsbuy.com Infibeam.com Naaptol.com URL & Meta Strategy URL – Good Meta Tags – Need to be worked on URL – Avg. Meta Tags – Good URL – Excellent Meta Tags – Good Image Strategy Avg. Alt text on Logo missing Good Excellent Content Heading Strategy Poor Excellent Good
  • Without this, it is difficult to focus your SEO efforts www.learningcatalyst.in
  • Do you regularly conduct usability audits for your site? www.learningcatalyst.in
  • There is an incredibly strong link between Usability and SEO.  www.learningcatalyst.in
  • www.learningcatalyst.in
  • Why is the Webmaster an important tool for SEO professionals? www.learningcatalyst.in
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  • How often do you check Google Analytics? www.learningcatalyst.in
    • Identify weak SE’s, keywords to work on
    • Gain insights to visitor’s intent (eg.: ‘course’ vs ‘institute’ shows more focus on subject/content than brand)
    • Analysis of Organic traffic helps strategize SEM campaign
    SEO campaign can be optimized
  • Some other technical issues which can be a deterrent to SEO www.learningcatalyst.in
  • Road Blocks 1. Dynamic URLs 2. Session IDs 3. Cookies 4. Poorly Formed and Broken HTML 5. HTML Extensions 6. Robots.txt 7. Splash Pages 8. Frames 9. Login and Other User Entry Form Pages 10. JavaScript 11. Flash Sites 12. Graphics 13. Search Engine Spam Road Blocks 1. Dynamic URLs 2. Session IDs 3. Cookies 4. Poorly Formed and Broken HTML 5. HTML Extensions 6. Robots.txt 7. Splash Pages 8. Frames 9. Login and Other User Entry Form Pages 10. JavaScript 11. Flash Sites 12. Graphics 13. Search Engine Spam
  • Programs offered by Learning Catalyst www.learningcatalyst.in
  • Our Cour No one covers ‘digital’ as we do !! Basic SEO Advanced SEM Advanced SEO SMO Basic SEM Website Analytics Affiliate Marketing Integrated Digital Marketing Website Usability
  • Our Courses No one covers ‘digital’ as we do Web Copy Writing Modern Website Design Flash Programming Java Scripts and Ajex - Basic Content Management Systems Web Security Java Scripts and Ajex – Advanced PHP Programming Mobile Gaming and Application Development