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Search Market Optimization programs

Search Market Optimization programs



This is a ppt for Search Market Optimization programs from | Learning Catalyst.

This is a ppt for Search Market Optimization programs from | Learning Catalyst.



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    Search Market Optimization programs Search Market Optimization programs Presentation Transcript

    • Social Media Optimization (SMO) Programs @ Learning Catalyst   www.learningcatalyst.in
    • Caution : If you are looking at this PPT in a small window, look for the full screen option ! Life’s much simpler that way ! www.learningcatalyst.in
    • “ Social networking sites are now officially more popular than porn sites ” T ime Magazine Some one finally overtook the ‘big daddy’ of the Internet  www.learningcatalyst.in
    • Activity on You Tube: Around 65,000 new videos/day Activity on Linked-In : 41 new member sign-ups per minute.122 new invitations to join sent per minute www.learningcatalyst.in
    • Face book has over 600 employees and has raised over $400 million in capital . Twitter has somewhere around 25 employees and has raised $20 million in capital www.learningcatalyst.in
    • The biggest brands have submitted to fans Coca-Cola’s presence on Facebook was launched not by the company itself, but by a pair of fans www.learningcatalyst.in
    • Dell added $3M in additional sales from traffic generated by Twitter www.learningcatalyst.in
    • Best Buy now officially has its customer service team on Twitter   www.learningcatalyst.in
    • Social Media is clearly getting a lot of attention ! www.learningcatalyst.in
    • Expanse of social media Online social media can play a role not only in marketing, but also in recruitment, product development, brainstorming and customer service. www.learningcatalyst.in
    • In India, the likes of Gul Panag, Mallika Sherawat and Preity Zinta have built a good following on Twitter. Can this be used to good use by the brands these celebrities are endorsing ? www.learningcatalyst.in
    • www.learningcatalyst.in
    • Twitter is NOT a US thing any longer. India is one of the top 10 countries where people are using Twitter. Forrester Research predicts that India will have the third largest population of Internet users by 2013, after China and the US www.learningcatalyst.in
    • The social media monitoring tool is seeing a lot of action www.learningcatalyst.in
    • Why is social media more powerful than advertising
      • People are a lot more than demographics. Relationships are MORE powerful than marketing.
      • Everyone has their own circle of trust - people whom they
      • listen to. Traditional
      • Marketing cannot do anything about this.
    • Some companies don’t participate in social media because they think they will lose control… What they don’t realize is that conversations will happen ANYWAYS www.learningcatalyst.in
    • Within digital advertising, social media is a very recent entry In fact, the ground rules and success metric suggestions are just being formulated. www.learningcatalyst.in
    • How does it score as a career choice.   www.learningcatalyst.in
    • What would be the typical activities done by SMO professionals.
      • Managing the 'perception' of brands on social networking sites . And this may be for international audiences also.  
      • Managing internal communities
      • Blogger Outreach :Cultivating relationships with bloggers in the industry
    • Salaries
      • 1.5-2 lacs per annum for beginners.
      • May rise to 4-7 lacs per annum after 2-3 years.
    • Basic skills for a SMO profile
      • A marketing bent of mind as you would be taking strategic calls on how a brand is to be positioned.
      • Deep knowledge of social media tools like social bookmarking, tagging, social networks, etc..
      • Exceptional communication skills – listening is crucial. You would need to constantly 'listen' to the conversations on various forum pertaining to your brand and then respond suitably.
    • And thats where our learning programs come in    www.learningcatalyst.in
    • www.learningcatalyst.in Some of the topics that would be covered
    • Learning Catalyst : ‘The go-to place for niche web/mobile related programs’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office – 022 26128208 [email_address] www.learningcatalyst.in