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"Online Media Planning |Interactive Advertising | Brand marketing | Media Planning |Media Planning campaign | learning Catalyst"
 

"Online Media Planning |Interactive Advertising | Brand marketing | Media Planning |Media Planning campaign | learning Catalyst"

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"Online Media Planning Introduction to Online Media Planning , Ad networks , Online Media Planning Digital , Ad Placements"

"Online Media Planning Introduction to Online Media Planning , Ad networks , Online Media Planning Digital , Ad Placements"

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    "Online Media Planning |Interactive Advertising | Brand marketing | Media Planning |Media Planning campaign | learning Catalyst" "Online Media Planning |Interactive Advertising | Brand marketing | Media Planning |Media Planning campaign | learning Catalyst" Presentation Transcript

    • Careers in Online Media planning
    • Traditional or Online, the basics of media planning remain the same
    • You identify the target audience and then hypothesize the right types of media vehicles and placements so that your communication goals (reach, exposure, etc..) are achieved.
    • Identifying target audience involves knowing both their demographics and psychographics.
    • Also their usage of a particular brand or a particular category usage.
    • You are expected to know what and how much would competitors be spending online
    • You need to be familiar with various online advertising formats
      • SEM, SEO activities
      • Text Links, directory listings.
      • Embedded graphics
      • Sponsorships
      • Microsites
      • Email
      • Viral
      • Affiliates
      • SMO activities
      • Widgets & Applications
      • In-game formats
    • You should have mastered how various properties have performed historically.
    • Some terms you will encounter very often Reach, frequency, CPMs, unique users, page views, cost per click, cost per sale 
    • Good negotiating skills are a given
    • Our programs help in acquiring and fine-tuning your online media planning skills !
    • Learning Catalyst : ‘For those who like to learn but don’t like to be taught’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office - 91 22 26135780 [email_address]