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Learning Catalyst 1day SEM Program
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Learning Catalyst 1day SEM Program

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This is a PPT for 1 day Event on Advance SEM Program which will be Conduct by Learning Catalyst in Mumbai

This is a PPT for 1 day Event on Advance SEM Program which will be Conduct by Learning Catalyst in Mumbai


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    Learning Catalyst 1day SEM Program Learning Catalyst 1day SEM Program Presentation Transcript

    • One-day program in AdvancedSEM @ Learning Catalyst : Advanced Techniques in Search Engine Marketing : Go beyond the obvious !
    • Caution : If you are looking at this PPT in a small window, look for the FULL SCREEN option Life’s much simpler that way 
    • It’s easy to start a campaign – usually gets done in minutes
    • But difficult to run a high-ROI SEM campaign
    • Here are some aspects of campaign optimization : Basic but tend to be ignored Source : Google guide for partner agencies
    • Keyword research has to be an elaborate exercise Campaign managers rely on intuition too often here..
    • Get the intent-search term-keyword-ad-landing page sync right
    • Make sure you follow the basics of campaign structuring
    • Source : Google guide for partner agencies
    • Test PPC day-parting You never know how it will impact the ROI of your campaign
    • Google Insights : The most under-utilized tool by SEM campaign managers ?
    • Website Optimizer : Do you experiment regularly
    • And when things don’t work (they never do in the first instance) Systematically try to analyze the campaign
    • Here are some guidelines
    • Its also important to go beyond Google today
    • List of topics to be covered in the 1 day program on Advance SEM
    • Get in touch with us today to book your seat ! www.learningcatalyst.in