Int mkt prof_program__ppt_for_smo_purposePresentation Transcript
Integrated Digital Marketing Program @ Learning Catalyst
Caution : If you are looking at this PPT in a small window, look for the full screen option ! Life’s much simpler that way !
Digital Advertising is a shining career options for today’s workforce.
Where else is there a bewildering gap in demand and supply
Isn't ALL advertising headed towards a contextual, dynamic pricing based environment Why not 'live' this right now by becoming a digital adv. specialist
Fifteen years back, the world started outsourcing software service to India. Seven year back, it was BPO. Today, the world outsources SEM and SEO to India. Look at the client list of some specialist agencies in India.
The industry requires individuals with integrated digital marketing skills. Why learn digital marketing in parts..
Why not learn about Search marketing, social media, affiliate, mobile, banner and analytics And know how to use all of these in an AWESOME digital marketing plan
Online marketing campaigs almost always work best when one does a mix of SEM, SEO and SMO
SEM, SEO and SMO are all interrelated Source : www.fuel Interactive.com
Many campiagn managers tend to ignore SMO and SEO. This could be a costly oversight given how expensive SEM is turning out to be nowadays.
Let’s look at the digital marketing landscape
Search Engine Marketing (SEO and SEM) Email and Display Ads Social Media Mobile Marketing Ad Networks Qualified Website Traffic to a user friendly, aesthetic site Traffic Behavior analyzed by Website Analytics
Organic Vs. Paid
Pay Per Click (PPC)
An awesome website
Affiliate Marketing and E-commerce
Some of the topics that would be covered
Job Categories in Web/Mobile Media
Sales, Business Dev. & Client Servicing
Online Ad Sales, New Business Acquisition, Account Management, Ad Network