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Building Content: Using Content Management Systems on your Site | Learning Catalyst
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Building Content: Using Content Management Systems on your Site | Learning Catalyst



Learn the skills of content management at Learning Catalyst. The course includes Comparison of various CMS available – Drupal, Joomla, Wordpress, Mambo etc., Drupal applications, Drupal manual ...

Learn the skills of content management at Learning Catalyst. The course includes Comparison of various CMS available – Drupal, Joomla, Wordpress, Mambo etc., Drupal applications, Drupal manual installation instructions, How to use Drupal, How to use Search Engine Friendly URLs in Drupal, How to get started with WordPress by writing posts, creating pages in WordPress, etc., A-Z of WordPress, Which are the commonly available and useful plug-ins in Drupal and Wordpress. Installing and testing a plug-in and much more.



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  • http://img.search.com/thumb/c/cc/Palmercarpenter.jpg/250px-Palmercarpenter.jpg Gettyimages Life was basically about uploading and downloading files  Everyime u need to change anything and that could be the simplest of spelling mistakes, one has to go thru this process. Also there was no versioning system available, one had to rely on the latest copy available on the site
  • http://farm1.static.flickr.com/82/281982895_395bb8628a.jpg
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  • http://jalbum.net/res/software/features/slides/Upload%20to%20the%20web.jpg You can edit it live –on the server itself, thus reducing the manual effort
  • http://www.akiraikedagallery.com/AnEMptySpace_AnnHamilton1.jpg Storage is more efficient
  • http://www.lasplash.com/uploads/2/Make_It_Work-5.jpg http://www.softpedia.com/screenshots/WYSIWYG-Web-Builder_1.png Even the smallest of companies outsource website maintenance because it is a technical job, with a CMS.. A big reason for this is the wysisyg editors which are unlike the FTP ones
  • http://www.classact.ca/RubberStamps/TeacherEnglish/TE17B_B_WellDoneBear.jpg www.yba.org.uk/contentimages/documents
  • Not only on the update efficiency part, but also on the content development and content review processes, it can
  • Old scenario – where everything went to the webmaster
  • This is how the workflow happens in CMS – NO WEBMASTER They see centrally the same site, Each one has right according to his / her role. So design managers… , content contributors……..and approvers…
  • http://upload.ecvv.com/upload/Product/20092/China_Dynamic_Static_Website_Design_Flash_Website_Design20092211032088.jpg http://www.create-a-click.com/shots/datingblue.jpg http://www.indiadaily.org/entry/mumbai-police-to-closely-monitor-orkut-other-social-networking-sites/ Although it may seem that CMS are used for large content driven sites, some very simple sites are also being made using CMS.
  • http://www.zoopmedia.com/websites-that-use-wordpress-1674/ Some examples of using Wordpress http://hannasyalala.com/wp-content/uploads/2009/03/dreamland-beach-bali.jpg http://jroller.com/cpurdy/resource/snow.jpg http://latterdayblog.files.wordpress.com/2009/02/desert.jpg Can be configured for single or multi-user environments.
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  • http://www.slideshare.net/reubenrock/introduction-to-wordpress Use some key slides for this

Building Content: Using Content Management Systems on your Site | Learning Catalyst Building Content: Using Content Management Systems on your Site | Learning Catalyst Presentation Transcript

  • Building Content Using Content Management Systems on your Site Atul Kapoor Manager (Web Platform), Balaji New Media Kaushik Mhadeshwar Founder & Chief Catalyst at Learning Catalyst
  • Life before the advent of Content Management Systems
    • Remember your choices?
    • You transferred all your content manually using a browser-based uploading tool or an FTP program
    • You could download the file you needed to edit, update it, and then re-upload it to your server.
    • It was a pain!
  • Your files took up a lot of storage space. Not an efficient method for handling website content that needs to be accessed easily and changed on-the-fly.
  • Then came Content Management Systems. But what's a Content Management System?
  • Wikipedia defines a Web Content Management System (CMS) as “ a software system used to manage and control a large, dynamic collection of web material.” This material can be text, audio files, images, etc.
  • A CMS allows you to easily organize your data and perform updates to your site without making you upload and re-upload your files.
  • A CMS also saves a lot of space on your server, allowing you to display more dynamic content on your website.
  • A CMS saves you money. Who needs tech staff to update your site when you can do it yourself? Anyone can use the WYSIWYG (What You See Is What You Get) editors installed in most CMS systems.
  • Once your CMS has been set up and is fully functioning, all you have to do is upload the necessary documents and you're done.
  • Content Management processes are streamlined
  • CMS's have a wide range of applications
    • With a CMS you can make any type of website you want
    • A simple static website
    • A personal homepage
    • A company website
    • A dating website
    • A social networking site like Orkut
  • Your CMS can also be customized to suit different environments, such as whether you are working as a single user, or multiple contributors are working on it at the same time.
  • A lot of seemingly ‘simple’ static sites have started thinking ahead. They install CMS's for their back end operations so they're ready when their site grows to become complex and voluminous. CMS
  • Simple CMS More users More users More popular More popular More interest in CMS development More interest More job opportunities
  • Google Trend reports show that searches for CMS's like Joomla!, Drupal and WordPress are soaring.
  • The E-lance Top 10 Keyword Search Index for July 2009 showed Joomla! rising 10 spots in the ranking.
      • PHP (–)
      • Graphic Design (+10)
      • Adobe Flash (+6)
      • MySQL (-1)
      • HTML (-1)
      • Web Content (+1)
      • Article Writing (-5)
      • Joomla! (+10)
      • CSS (-4)
      • WordPress (-2)
  • Joomla! is an open source CMS. What's an open source CMS, and why is it so popular?
  • The single biggest factor is cost.  Open source Content Management Systems are FREE. They offer better customization and modification features, and behave with more consistency on different browser platforms than most of their closed source counterparts.   Many web publishers are switching from expensive proprietary closed-source systems to free open source ones.
  • Open source is mainstream today
    • Google has two open-source operating systems: Android and Chrome OS. 
    • Apache is hugely popular on web servers. 
    • Red Hat offers services and support for open source software. It's a successful public company posting strong financial results. 
    • Firefox snatches market share from Internet Explorer every month.
    • The list goes on...
  • How do you choose the best Web CMS for your work? Each CMS has its own advantages and part of the job lies in choosing one of them.
  •   Joomla! installs and manages modules in a very visual, "friendly" manner. Drupal requires more "hands-on" work with deploying modules. A site function might take minutes to roll out, or significantly longer. WordPress has historically been a blogging platform, but there are a number of features and plug-ins that invite visitor interaction
  • Each CMS has its own qualities Source: CMS Matrix.org
  • Quick Case Study : How to build a small site using Wordpress Source : richardmuscat.wordpress.com
  • What you will need
    • Hosting service that supports PHP and mySQL.
    • A selected Wordpress theme which you can later customize
  • Installing Wordpress
    • Create a new MySQL database on your server (local or remote) and take note of the  host ,  username , password , and  database name .
    • Unzip the WordPress source code into the folder where your website will be located
    • Make sure the folder containing the WordPress files has permissions that allow anyone to “Read/Write”
    • Navigate to the website URL in your browser and run through the install.
    • If you’ve done everything correctly you will be given an admin password and asked to login. Make sure you copy the password
  • Set up basic settings
    • Unzip the WordPress theme you downloaded and place it in the path:  /yoursiteroot/wp-content/themes/ newtheme
    • In the WordPress control panel, click on the “Appearance” section on the left and activate the new theme
    • Next, click on the “Pages” section on the left and add your website pages, e.g.: Home, About Us, Products, News and Contact. You can leave the pages blank for now. Make sure you click on the “Publish” button when saving the pages .
  • Defining a ‘site’ as compared to a ‘blog’
    • Finally, click on the “Settings” section on the left and then choose the “Reading” sub-section.
    • Set the first option –  Front page displays  – to “Static” page
      • Choose what you’d like to be your homepage from the drop down list.
      • Then choose which of the pages you just created –  e.g. News & Events  – you’d like to be your “blog” page that shows latest news, articles, events etc.
  • If you have to customize the theme
    • Open up your website in your preferred HTML editor, e.g. Dreamweaver or TextMate.
    • Navigate to the theme folder and open it up. You should have a bunch of PHP files, a stylesheet (styles.css) and an images folder.
    • Stylesheet:  There is usually only stylesheet associated with a WordPress theme. You can do the following:
      • Either edit the existing stylesheet to match your requirements,
      • Replace the contents of “stylesheet.css” with your own pre-defined stylesheet, or
      • Leave the stylesheet as is and include your own stylesheet in addition by referencing it in the header.php  file.
  • This is how a page is rendered in Wordpress
  • Adding plug-ins is easy !
    • The plug-ins enhance the platform by allowing you to easily add features to your blog without special expertise.
    • Plug-ins for polls, calendars, tagging, "send to a friend," and "print this," are popular additions to many WordPress blogs. Optimizing your pages and posts with unique page titles, meta tags, and page names is easy and manageable using plug-ins, as well.
    • Video sharing and photo sharing are easy with a blog. Some plug-ins allow you to put a photo feed from  Flickr  on your Web site. You even have the ability to embed a wide variety of videos from  YouTube  or  IFilm , right into a post – giving your Web site a multimedia look at a fraction of the cost.
  • There are a lot of Web 2.0 plug-ins
    • Get Recent Comments  – This plugin displays excerpts of the most recent comments and /or trackbacks that have been posted to the articles in your blog. Great tool to encourage your visitors to make their own comments.
    • WP-Post Ratings  – Adds an AJAX rating system for your WordPress blog’s post/page and a simple click creates a star rating visual that people love. A must have for any web 2.0 site and very easy to install.
  • Learning Catalyst ‘For those who like to learn but don’t like to be taught’ Learning programs in Web Marketing and Web Technology (Instructor-led and Online) www.learningcatalyst.in Mumbai office - +91 22 26135780 [email_address]
  • Programs offered by Learning Catalyst www.learningcatalyst.in
  • Our Cour No one covers ‘digital’ as we do !! Basic SEO Advanced SEM Advanced SEO SMO Basic SEM Website Analytics Affiliate Marketing Integrated Digital Marketing Website Usability
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