Careers in Web Analytics

So here's something we‘ll like to announce as a preamble...

Quite unlike anything in the past, businesses now can get 'live' data from their website and can use this to improve their operations

But most businesses suck at knowing what to do with this ‘live’ data Like Big time And thats why Web analytics is a ‘much in demand’ skill.

Even if you don’t see job titles for ‘Web Analytics’, this is a very useful additional skill to have Especially if you have been around for a couple of years in the ‘web’ industry.

So what really do Analytics guys do They use web analytics data to help make business decisions based on concrete data and historical trends. Before this, a lot of these decisions were done just based on that dangerous thing called ‘gut feel’ 

They use web analytics data to help make business decisions based on concrete data and historical trends. Before this, a lot of these decisions were done just based on that dangerous thing called ‘gut feel’ 

What's the difference between a visitor and a visit? What's the difference between frequency and recency? This is stuff which a Web Analytics professional should have ready answers to.

Google Analytics changed the landscape completely when it launched a free package in 2005 The main vendors are Google Analytics, CoreMetrics, Websidestory, Omniture, Web trends.

Google Analytics changed the landscape completely when it launched a free package in 2005

Google Analytics jobs have increased more than those for Omniture Source : WebWorkerdaily.com

Basic skills which employers would look out for Great with nos and Good data pattern recognition skills. Basic html and javascript skills so that you can work with any nagging issues during analytics set-up and maintenance.

Great with nos and Good data pattern recognition skills.

Basic html and javascript skills so that you can work with any nagging issues during analytics set-up and maintenance.

Basic skills which employers would look out for Ability to communicate findings to the business in terms it can understand. Familiarity with the main Analytics packages. Capability to understand what data needs to be tracked for the business to grow. This requires experience of a few years, does not come easily. Expertise in report design and configuration

Ability to communicate findings to the business in terms it can understand.

Familiarity with the main Analytics packages.

Capability to understand what data needs to be tracked for the business to grow. This requires experience of a few years, does not come easily.

Expertise in report design and configuration

And this is what our programs aim to do !

Some of the things we will cover in our Basic program for Working Professionals Understanding the jargon - explanation of the definitions, metrics, etc Google Analytics Advanced installation techniques : Account structures; profiles vs accounts, E-commerce Tracking, etc.. Traffic source set-up Analyzing Google Analytics reports Other Analytics packages

Understanding the jargon - explanation of the definitions, metrics, etc

Google Analytics Advanced installation techniques : Account structures; profiles vs accounts, E-commerce Tracking, etc..

Traffic source set-up

Analyzing Google Analytics reports

Other Analytics packages

An actual job description Analyzes Website performance, trends and click stream path analysis activity to provide data driven business insights, leading to fundamental improvements to the Website experience. Demonstrates a high degree of pro-activeness in analysing customer behavior using available data to influence changes on the Website. Day-to-day management of analytics system to ensure tracking, reporting and analytics are functioning optimally. Creates and maintains key reports, dashboards and analysis utilizing WebTrends and SQL. Identify and track trends in metrics and be able to identify improvements to Website based on usage and traffic patterns. Perform Search Engine Optimization and advise on search and display ads Conducts ad-hoc traffic, sales and testing analysis of the site.

Analyzes Website performance, trends and click stream path analysis activity to provide data driven business insights, leading to fundamental improvements to the Website experience. Demonstrates a high degree of pro-activeness in analysing customer behavior using available data to influence changes on the Website. Day-to-day management of analytics system to ensure tracking, reporting and analytics are functioning optimally. Creates and maintains key reports, dashboards and analysis utilizing WebTrends and SQL. Identify and track trends in metrics and be able to identify improvements to Website based on usage and traffic patterns. Perform Search Engine Optimization and advise on search and display ads Conducts ad-hoc traffic, sales and testing analysis of the site.

Whom are our programs meant for You are a SEM/SEO/SMO professional and you want to substantially increase the use of analytics data in your campaign optimization efforts. You own a site and seeking to methodically improve the conversions/actions/sales on your Web site You are currently a Webmaster given the task of helping business people analyze Web traffic data. You understand the importance of analytics data and you want to specialize in this field.

You are a SEM/SEO/SMO professional and you want to substantially increase the use of analytics data in your campaign optimization efforts.

You own a site and seeking to methodically improve the conversions/actions/sales on your Web site

You are currently a Webmaster given the task of helping business people analyze Web traffic data.

You understand the importance of analytics data and you want to specialize in this field.

Learning Catalyst : ‘For those who like to learn but don’t like to be taught’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office - 91 22 26135780 [email_address]