Careers In Affiliate Marketing - Affiliate Marketing Tutorials & Programs by Learning CatalystPresentation Transcript
Careers in Affiliate Marketing
Affiliate Marketing has become a big part of todays e-commerce. There are thousands of merchants relying on affiliate marketing to contribute majorly to their overall sales
Affiliate marketing is one of the fastest ways to make money online, and the usual starting point for most work-at-home online businesses.
Like never before, AM allows you to be mini-entrepreneurs (since you take limited risk) and sell products and services to an audience you know very well (since they come to your site) But for it to generate good profits, it requires persistence, discipline and strategy - traits that all good sales people have.
" Affiliate Marketing is easy.The product, web site, sales copy and often even sample e-mails are already created by the merchant you are promoting " This is a MYTH The hard work lies in building great content which gets ranked high, driving targeted traffic and then keeping a relationship
Affiliates are using new tactics to acquire customers
Pre-selling before the audience reaches the affiliate page is a popular tactic As is using various social media like Twitter.
On the other side, to manage an affiliate channel also, you require some unique skills
Sample ‘Affiliate Manager’ job profile
• Identify, initiate and close affiliate deals with affiliates in the companies identified area’s of business
• Account management of high performance affiliates ensuring that they represent the companies products in an optimal manner
• Creating and enhancing promotions and campaigns to enhance loyalty and retention of existing players
• Manage the negotiations with relevant external clients including those that supply marketing services
It is important to know both the ‘merchant’ and the ‘site owner’ side of affiliate marketing, our programs can help you in doing this
Some of the things we will cover in our programs
Comparison between two-tier and residual affiliate programs.
The Content = Traffic = Monetize Route to success.
When should you choose affiliate networks ? Should you outsource this function ?
How to leverage Arbitrage Marketing
Learning Catalyst : ‘For those who like to learn but don’t like to be taught’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office - 91 22 26135780 [email_address]