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Search Engine Marketing | Sem Tutorials | Sem Guide |  Learning Catalyst
 

Search Engine Marketing | Sem Tutorials | Sem Guide | Learning Catalyst

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Sem Tips , Search Engine Marketing , Sem tutorials , Sem techniques ,Internet marketing, Learn Sem from Srinivas Mothey

Sem Tips , Search Engine Marketing , Sem tutorials , Sem techniques ,Internet marketing, Learn Sem from Srinivas Mothey

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  • There are just of handful of guys in India who have some consistency in running sem campaings
  • Qn : Which are the most overlooked features of the quality score
  • Qn : Are they any other buckets
  • Enough ads which don’t show urgency Qn : why is it so important to create this sense..
  • Qn : What do u do at the process level or the tool level to get this right
  • If you have a diff geo, u need to have a diff campaign If you have diff products with completely different keywords, .. Qn : Are there any other ways which could make sense, Would structuring acc to performance be a good way to structure ?
  • Qn : Can u give us some examples
  • 10 percent of searches How should one go about this, what are the cpc and ctrs Mobile ad networks in India ? comparison
  • Qn : Which are the most common ways in which Insights can be used
  • Could u give an overview of options here
  • I.5
  • Qn : Idea of how Sample prices

Search Engine Marketing | Sem Tutorials | Sem Guide |  Learning Catalyst Search Engine Marketing | Sem Tutorials | Sem Guide | Learning Catalyst Presentation Transcript

  • SEM Drilldown: Advanced Techniques in Search Engine Marketing Shrinivas Mothe Business Head, Interactive Avenues Kaushik Mhadeshwar Founder & Chief Catalyst at Learning Catalyst
  • It’s easy to start a campaign – usually gets done in minutes
  • But difficult to run a high-ROI SEM campaign
  • Here are some aspects of campaign optimization : Basic but tend to be ignored
    • Source : Google guide for partner agencies
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  • Keyword research has to be an elaborate exercise
    • Campaign managers rely on intuition too often here..
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  • Make sure that there is a call to action in your ads
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  • Get the intent-search term-keyword-ad-landing page sync right
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  • Make sure you follow the basics of campaign structuring
  • Source : Google guide for partner agencies
  • Test PPC day-parting You never know how it will impact the ROI of your campaign
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  • Test mobile SEM campaigns
  • Google Insights : The most under-utilized tool by SEM campaign managers ?
  • Benefits of Google Insights
  • Website Optimizer : Do you experiment regularly
  • And when things don’t work (they never do in the first instance) Systematically try to analyze the campaign
  • Here are some guidelines
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  • Web analytics can provide a lot of data and insights for the optimization
  • Primary Goals Secondary Goals For example, goals of users can be tracked
  • Its also important to go beyond Google today
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  • Programs offered by Learning Catalyst www.learningcatalyst.in
  • No one covers ‘digital’ as we do !! Basic SEO Advanced SEM Advanced SEO SMO Basic SEM Website Analytics Affiliate Marketing Integrated Digital Marketing Website Usability
  • No ‘digital’ as we doone covers Web Copy Writing Modern Website Design Flash Programming Java Scripts and Ajex - Basic Content Management Systems Web Security Java Scripts and Ajex – Advanced PHP Programming Mobile Gaming and Application Development