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Learning Catalyst 1 day Advance SEO Program
 

Learning Catalyst 1 day Advance SEO Program

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This is a PPT for Advance SEO by Learning Catalyst institute regarding the 1 day Event which will be held in MUMbai

This is a PPT for Advance SEO by Learning Catalyst institute regarding the 1 day Event which will be held in MUMbai

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    Learning Catalyst 1 day Advance SEO Program Learning Catalyst 1 day Advance SEO Program Presentation Transcript

    • One-day program on Advanced SEO @ Learning Catalyst: Advanced Techniques in Search Engine Optimization : Go beyond the tags !!
    • Caution : If you are looking at this PPT in a small window, look for the FULL SCREEN option Life’s much simpler that way 
    • What do you do when you have to optimize for very competitive words?
    • You go beyond text..
    • Images are getting into SERP’s in variouskinds of searches
    • Video, PPT Searches are also increasing YouTube is India's second largest search engine. If you have videos wouldn't you want to be found there?
    • Video Searches are now 30 percent of overall searches
    • Social Media leverage ? Search engines love them…
    • How can you innovate with limited images, etc..
    • Some recent updates on SERP
    • Latent Semantic Indexing
    • The ‘show option’ button
    • Universal Results : Giving the user what he wants
    • Google Squared
    • Rich Snippets
    • Flash Indexing www.learningcatalyst.in
    • Local Search should not be ignored India has players ranging from Guruji.com to JustDial.  Google Local is a big presence. Also local listers like Burrp and AskLaila.
    • Local Directories are preferred for searches with local words
    • Google Local : A simple but effective way to get noticed
    • Mobile Search should not be ignored
    • Do you regularly do a competition analysis in your category? www.learningcatalyst.in
    • Example of a Competitor Analysis Study
    • Without this, it is difficult to focus your SEO efforts www.learningcatalyst.in
    • Do you regularly conduct usability audits for your site? www.learningcatalyst.in
    • There is an incredibly strong link between Usability and SEO.  www.learningcatalyst.in
    • www.learningcatalyst.in
    • Why is the Webmaster an important tool for SEO professionals? www.learningcatalyst.in
    • How often do you check Google Analytics? www.learningcatalyst.in
    • SEO campaign can be optimized Identify weak SE’s, keywords to work on Gain insights to visitor’s intent (eg.: ‘course’ vs ‘institute’ shows more focus on subject/content than brand) Analysis of Organic traffic helps strategize SEM campaign
    • Some other technical issues which can be a deterrent to SEO www.learningcatalyst.in
    • Road Blocks 1. Dynamic URLs 2. Session IDs 3. Cookies 4. Poorly Formed and Broken HTML 5. HTML Extensions 6. Robots.txt 7. Splash Pages 8. Frames 9. Login and Other User Entry Form Pages 10. JavaScript 11. Flash Sites 12. Graphics 13. Search Engine Spam Road Blocks 1. Dynamic URLs 2. Session IDs 3. Cookies 4. Poorly Formed and Broken HTML 5. HTML Extensions 6. Robots.txt 7. Splash Pages 8. Frames 9. Login and Other User Entry Form Pages 10. JavaScript 11. Flash Sites 12. Graphics 13. Search Engine Spam
    • List of topics to be covered in the 1 day program on Advanced SEO
    • Get in touch with us today to book your seat ! www.learningcatalyst.in