1 day Event on Twitter Marketing

One day program on Twitter Marketing byLearning Catalyst Move beyond the hygiene stuff !!

The Top 10 TruthsAboutSocial Media Optimization

Activity on You Tube: Around 65,000 new videos/dayActivity on Linked-In : 41 new member sign-ups per minute.122 new invitations to join sent per minute

Obviously, social Media is getting a lot of attention !

Why is social media growing so fast - Because people are tired of advertising ! Everybody seems to hate advertising, in part because it seems inescapable. Television screens are cluttered with commercial today. Web sites are obscured by pop-up and rollover ads. There is a backlash against any form of advertising resulting in popularity of 'do-not-call' lists, spam filters, online ad blockers, etc.

Why is social media more powerful than advertising People are a lot more than demographics. Relationships are MOREpowerful than marketing. Everyone has their own circleof trust - people whom they listen to. Traditional Marketing cannotdo anything about this.

Truth #1 : Social media can be all-pervasive for your business. So it’s not just marketing : It’s Marketing, PR, Sales, Customer Service, Market Survey, Product Testing.

On-the-ground sales

Sales - Dell added $3M in additional sales from trafficgenerated by Twitter

Customer ServiceBest Buy now officially has its customer service team on Twitter www.learningcatalyst.in

Product Testing : A lot of betas and alphas get launched on social media

Truth #2 : Most businesses use only a fraction of the features offered by social media sites

What can you do on: Source : yrals.com Create Profiles Create Fan Pages (Public Profiles) Create Groups / Events / Discussions Join Relevant Related Groups / Communities Create Applications / Games Send relevant updates and notifications to group members, app users, fans and friends Share videos (Embedded from Youtube or straight up)

Advertising, Pages, Share, Connect : Options on Facebook

Linked-In Direct Ads : Not used by many

Linked-in ads : Target audience using seniority, industry, job, function

Orkut Personal promotion

Facebook Ads : Likes, Interests, Connections, even workplace !!

Truth #3 : The leverage of original content is unbeatable

Marketing Sherpa

Truth# 4 : Fragmentation is rampant on social media and media in general. Working cross-channel is the reality

Social media presence promoted on TV, packaging, radio…?

Case Study : Social media assets promoted on email - Hubspot

Truth#5 : Loyalty needs to be rewarded

Truth #6 : Twitter is NOT a US thing any longer. India is one of the top 10 countries where people are using Twitter. Forrester Research predicts that India will have the third largest population of Internet users by 2013, after China and the US

In India, the likes of Gul Panag, Mallika Sherawat and Preity Zinta have built a good following on Twitter. This can be put to good use by the brands these celebrities are endorsing ?

Truth# 7 : Search Engines love social media

Truth# 8 : Most social media campaigns don’t last long enough to be valuable and expect too much in too little time.

Almost all social media campaigns are too generic and unfocused (don’t have a clear goal or don’t pay attention to specific communities and demographics).

Truth#9 : Without a ‘creative’ mind in your team, your social media efforts would not be noticed.

Examples of catchy headlines

Truth#10 : Expect the unexpected !! The jury is still out on social media. Don’t let anyone tell you what it is all about 

List of topics to be covered in the 1 day program on TwitterMarketing

Get in touch with us today to book your seat ! www.learningcatalyst.in

1 day Event on Twitter Marketing

by LearningCatalyst

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