Re-thinking Instructional Design
Re-thinking Instructional Design
Sustainability



Catnip


Learnscapes


Meta-learning
jaycross.com
Chestnut Street, Marina District, San Francisco
8
Paintings of Charles Sheeler
9
Accelerating Change




                      Now
Fieldwork                                   Clockwork Network

-8000                    -2600          1750       1980

  ...
Sustainability




-24,000
                           1860
Karl-Erik Sveiby
 Professor,
   Knowledge Management
 Hanken Business School
 Helsingfors, Finland
Flat society
                               Everyone leads
                               Consensus decision-making
      ...
Learning
                      Stories
                      Campfires
                      Community



                 ...
Sustainability



Catnip


Learnscapes


Meta-learning
Reconceptualizing Learning


                   Desire
                   Outcomes
                   Intent
             ...
Converse
Collaborate
Interact
Network
Try
Experience
Explore
Imitate
Mimic
Access
Find
Search
Reference
Create
Innovate
Improvise
Invent
Do
Perform
Act
Intend
Network
Try
Access
Create
Perform
Access
  Intend

                Network
Try

            Create
 Perform
Access
     Create

                        Try
Perform

                 Network
      Intend
Create
Access
Try
Network
Intend
Perform
New Hire Sales Training


                            Making
Hired         15 months
                            Quota


 ...
Revised sales training


           One-week
           case study



      eLearning         Coaching
Revised sales training


    Access      Try

Intend                Perform

     Create Network
Achieved quota in 6
         months instead of 15

                           15 months
Before

             6 months

 Af...
Incremental revenue


120 hires/month = 1440 hires/year

9 months = 3/4 year

quota attained = $5 million


1440 x ¾ x $5 ...
What’s your
elevator pitch?
Sustainability



Catnip


Learnscapes


Meta-learning
Learnscape




             Business environment
Learnscape
Beta
Instructional Design Roles
writer, presenter, tech, designer
          steward & community builder
          • Bringing ne...
Business vision                      Forms                 Change management
  Continuous improvement               Commun...
Sustainability



Catnip


Learnscapes


Meta-learning
Become a Chief Meta-Learning Officer
By Jay Cross and Dr. Clark Quinn
Chief Learning Officer magazine
May 2009

CLO/together...
togetherLearn/CLO Meta-Learning Survey, May-June 2009


       How many people work for your organization?
               ...
togetherLearn/CLO Meta-Learning Survey, May-June 2009




      Our corporate culture values...    U.S.    Euro

      Tra...
togetherLearn/CLO Meta-Learning Survey, May-June 2009


       CLO makes decisions about...       U.S.    Euro

       Tra...
togetherLearn/CLO Meta-Learning Survey, May-June 2009




     CLO involved in decisions about       U.S.   Euro

     Exp...
togetherLearn/CLO Meta-Learning Survey, May-June 2009


        My organization...            U.S. Euro


        Welcomes...
togetherLearn/CLO Meta-Learning Survey, May-June 2009



    Our people...                         U.S.    Euro

    Under...
jaycross.com
Beginning   Middle   End
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
Redefining Instructional Design
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Redefining Instructional Design

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Opening keynote at IADIS eLearning 2009 in Algarve, Portugal

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Redefining Instructional Design

  1. 1. Re-thinking Instructional Design
  2. 2. Re-thinking Instructional Design
  3. 3. Sustainability Catnip Learnscapes Meta-learning
  4. 4. jaycross.com
  5. 5. Chestnut Street, Marina District, San Francisco
  6. 6. 8 Paintings of Charles Sheeler
  7. 7. 9
  8. 8. Accelerating Change Now
  9. 9. Fieldwork Clockwork Network -8000 -2600 1750 1980 Span of European Civilization
  10. 10. Sustainability -24,000 1860
  11. 11. Karl-Erik Sveiby Professor, Knowledge Management Hanken Business School Helsingfors, Finland
  12. 12. Flat society Everyone leads Consensus decision-making Gender equality Respect for knowledge Respect for one another In it for the long haul Clear cultural norms Post-hierarchy No royalty No chiefs Treading Lightly No armies The Hidden Wisdom of the World’s Oldest People No wars No priests No bureaucrats No burglars 50% time spent on knowledge No police No taxes
  13. 13. Learning Stories Campfires Community Learning Journey 18 years 26 countries Holistic Baayami Tex Skuthorpe Treading Lightly
  14. 14. Sustainability Catnip Learnscapes Meta-learning
  15. 15. Reconceptualizing Learning Desire Outcomes Intent Envision Becoming Want
  16. 16. Converse Collaborate Interact Network
  17. 17. Try Experience Explore Imitate Mimic
  18. 18. Access Find Search Reference
  19. 19. Create Innovate Improvise Invent
  20. 20. Do Perform Act
  21. 21. Intend Network Try Access Create Perform
  22. 22. Access Intend Network Try Create Perform
  23. 23. Access Create Try Perform Network Intend
  24. 24. Create Access Try Network Intend Perform
  25. 25. New Hire Sales Training Making Hired 15 months Quota One-week Selling @ workshop $5 million/year
  26. 26. Revised sales training One-week case study eLearning Coaching
  27. 27. Revised sales training Access Try Intend Perform Create Network
  28. 28. Achieved quota in 6 months instead of 15 15 months Before 6 months After 9 months Time saved
  29. 29. Incremental revenue 120 hires/month = 1440 hires/year 9 months = 3/4 year quota attained = $5 million 1440 x ¾ x $5 million = $3.5 billion $3,500,000,000
  30. 30. What’s your elevator pitch?
  31. 31. Sustainability Catnip Learnscapes Meta-learning
  32. 32. Learnscape Business environment
  33. 33. Learnscape
  34. 34. Beta
  35. 35. Instructional Design Roles writer, presenter, tech, designer steward & community builder • Bringing new members up to speed with the community’s technology. • Identifying and spreading good technology practices. • Supporting community experimentation. • Assuring continuity across technology disruptions. • “Keeping the lights on” (including backups, permissions, domain registrations). producers, moderators, reporters, bloggers connectors, wiki gardeners, internal publicists, news anchors and performance consultants. performance consultant and coach businessperson Learnscape architect emerging tech & fit with learning understand adult & organizational learning
  36. 36. Business vision Forms Change management Continuous improvement Communities Stakeholder support Strategic flexibility Learnscapes Role re-definition Customer learning Social nets Buy-in Organizational culture Infrastructure Nurturing Lightweight Openness Open source Flattening Ready to go Learning sciences Psychology Access Embedded learning Meta-learning Engagement Mobile Visual Experience design Ambiguity Games Chunks Informal learning Fun 24/7 Reflection
  37. 37. Sustainability Catnip Learnscapes Meta-learning
  38. 38. Become a Chief Meta-Learning Officer By Jay Cross and Dr. Clark Quinn Chief Learning Officer magazine May 2009 CLO/togetherLearn Meta-Learning Inquiry
  39. 39. togetherLearn/CLO Meta-Learning Survey, May-June 2009 How many people work for your organization? US Europe 1-99 14% 18% 100-999 35% 12% 1000-9999 32% 62% 10,000+ 19% 8% n= 44 39
  40. 40. togetherLearn/CLO Meta-Learning Survey, May-June 2009 Our corporate culture values... U.S. Euro Transparency and openness 37 63 Sharing and cooperation 51 62 Innovation and experimentation 41 72 Collaboration and teamwork 71 57 Bottom-up ideas and initiative 40 45
  41. 41. togetherLearn/CLO Meta-Learning Survey, May-June 2009 CLO makes decisions about... U.S. Euro Training 89 69 Coaching, informal 62 56 Knowledge management 41 44 Organization development 64 59 Performance support 41 43 Communities of practice 30 38 Customer learning 25 18 Partner learning 18 21 Learning process 43 54
  42. 42. togetherLearn/CLO Meta-Learning Survey, May-June 2009 CLO involved in decisions about U.S. Euro Expert locator systems 20 23 Social network infrastructure 30 36 Wikis, blogs, search 34 36 Access to net, YouTube, Twitter 30 41 Coupling learning and strategy 70 51 Corporate strategy problems 56 41 Major business change programs 36 38
  43. 43. togetherLearn/CLO Meta-Learning Survey, May-June 2009 My organization... U.S. Euro Welcomes innovation 43 67 Encourages reflection 20 56 Tolerates mistakes 28 45 Shares information 43 51 Fosters learning for all 41 64 Experiments with new ways 51 42 Works across departments 52 28
  44. 44. togetherLearn/CLO Meta-Learning Survey, May-June 2009 Our people... U.S. Euro Understand link to firm 36 71 Talk about outside trends 28 35 Think more than a quarter ahead 33 50 Growing fast enough to keep up 14 45 Can blog and wiki 22 37 Rely on in-house forums 16 37 Use IM or Twitter 11 24 Can locale in-house experts 23 54
  45. 45. jaycross.com
  46. 46. Beginning Middle End
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