0
How Twitter can help  your business
<ul><li>Twitter is   a   free   social networking and  </li></ul><ul><li>micro-blogging service </li></ul>http://tinyurl.c...
<ul><li>Each   Tweet is a text based post   of up to  </li></ul><ul><li>140 characters </li></ul>Users can send  Tweets fr...
<ul><li>Twitter has   200,000 Active Users   per week  </li></ul><ul><li>globally </li></ul>3 million  Twitter messages (T...
What do  Twitter Profiles look like?
 
and this
 
Here is  how it works
You need an Image  your company logo is good
You post  Interesting Updates (Tweets) Make them personal and engaging
You follow people  And their friends  Will most likely follow you too
You are followed In return by people who like your Tweets Connect with people and  They connect with you
So  who  Twitters?
Stephan Fry  and  Barack Obama http://tinyurl.com/6c43dm   http://tinyurl.com/8tglx6
‘ Dell’  and  ‘British Airways’  also do it http://tinyurl.com/8cbd4x   http://tinyurl.com/98h95x
Potential  customers http://tinyurl.com/7srg6s
to  existing customers http://tinyurl.com/7fsg3b
and from  Journalists  searching for the next big story http://tinyurl.com/98dwms
to influential  bloggers posting their views and opinions http://tinyurl.com/2hae7c
How you can  use  Twitter for your business?
Spread  ideas Resolve customer issues Monitor who Is talking about you Manage internal / external communication Humanise y...
How Twitter can  improve your business?
Web presence Authority Brand Awareness Reach Business Transparency Public image Product  awareness Customer service Knowle...
So how about some examples eh? http://tinyurl.com/9v33u4
Companies Doing it  WELL     and how They are interacting with users Offering advice and benefits Posting regularly
Companies Doing  it  BADLY     and how Not interacting Opening promoting business Posting intermittently Broadcasting inf...
So  what next?
https:// twitter.com /signup
Upcoming SlideShare
Loading in...5
×

How Twitter Can Help Your Business

1,016

Published on

An introduction to Twitter as a marketing tool for small to medium size businesses by social media strategist Claire Stokoe (http://www.slideshare.net/claire_stokoe)

Published in: Business, Technology

Transcript of "How Twitter Can Help Your Business"

  1. 1. How Twitter can help your business
  2. 2. <ul><li>Twitter is a free social networking and </li></ul><ul><li>micro-blogging service </li></ul>http://tinyurl.com/24l8o2 It allows its users to send and read other users' updates (or tweets )
  3. 3. <ul><li>Each Tweet is a text based post of up to </li></ul><ul><li>140 characters </li></ul>Users can send Tweets from anywhere via SMS & from their desktops http://tinyurl.com/8vdgxc
  4. 4. <ul><li>Twitter has 200,000 Active Users per week </li></ul><ul><li>globally </li></ul>3 million Twitter messages (Tweets) are sent every day http://tinyurl.com/9jppke
  5. 5. What do Twitter Profiles look like?
  6. 7. and this
  7. 9. Here is how it works
  8. 10. You need an Image your company logo is good
  9. 11. You post Interesting Updates (Tweets) Make them personal and engaging
  10. 12. You follow people And their friends Will most likely follow you too
  11. 13. You are followed In return by people who like your Tweets Connect with people and They connect with you
  12. 14. So who Twitters?
  13. 15. Stephan Fry and Barack Obama http://tinyurl.com/6c43dm http://tinyurl.com/8tglx6
  14. 16. ‘ Dell’ and ‘British Airways’ also do it http://tinyurl.com/8cbd4x http://tinyurl.com/98h95x
  15. 17. Potential customers http://tinyurl.com/7srg6s
  16. 18. to existing customers http://tinyurl.com/7fsg3b
  17. 19. and from Journalists searching for the next big story http://tinyurl.com/98dwms
  18. 20. to influential bloggers posting their views and opinions http://tinyurl.com/2hae7c
  19. 21. How you can use Twitter for your business?
  20. 22. Spread ideas Resolve customer issues Monitor who Is talking about you Manage internal / external communication Humanise your business Be a thought leader Engage with your customers Run opinion polls In the time it takes to make A cup of tea. You can use Twitter to Do all of these things Offer advice Promote Products & events Find answers Improve ROI by improved communication Easy to track conversations
  21. 23. How Twitter can improve your business?
  22. 24. Web presence Authority Brand Awareness Reach Business Transparency Public image Product awareness Customer service Knowledge Market research Trust Twitter improves your business by improving its ability to have a more developed…
  23. 25. So how about some examples eh? http://tinyurl.com/9v33u4
  24. 26. Companies Doing it WELL  and how They are interacting with users Offering advice and benefits Posting regularly
  25. 27. Companies Doing it BADLY  and how Not interacting Opening promoting business Posting intermittently Broadcasting information
  26. 28. So what next?
  27. 29. https:// twitter.com /signup
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×