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How Twitter Can Help Your Business
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How Twitter Can Help Your Business

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An introduction to Twitter as a marketing tool for small to medium size businesses by social media strategist Claire Stokoe (http://www.slideshare.net/claire_stokoe)

An introduction to Twitter as a marketing tool for small to medium size businesses by social media strategist Claire Stokoe (http://www.slideshare.net/claire_stokoe)

Published in: Business, Technology
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  • 1. How Twitter can help your business
  • 2.
    • Twitter is a free social networking and
    • micro-blogging service
    http://tinyurl.com/24l8o2 It allows its users to send and read other users' updates (or tweets )
  • 3.
    • Each Tweet is a text based post of up to
    • 140 characters
    Users can send Tweets from anywhere via SMS & from their desktops http://tinyurl.com/8vdgxc
  • 4.
    • Twitter has 200,000 Active Users per week
    • globally
    3 million Twitter messages (Tweets) are sent every day http://tinyurl.com/9jppke
  • 5. What do Twitter Profiles look like?
  • 6.  
  • 7. and this
  • 8.  
  • 9. Here is how it works
  • 10. You need an Image your company logo is good
  • 11. You post Interesting Updates (Tweets) Make them personal and engaging
  • 12. You follow people And their friends Will most likely follow you too
  • 13. You are followed In return by people who like your Tweets Connect with people and They connect with you
  • 14. So who Twitters?
  • 15. Stephan Fry and Barack Obama http://tinyurl.com/6c43dm http://tinyurl.com/8tglx6
  • 16. ‘ Dell’ and ‘British Airways’ also do it http://tinyurl.com/8cbd4x http://tinyurl.com/98h95x
  • 17. Potential customers http://tinyurl.com/7srg6s
  • 18. to existing customers http://tinyurl.com/7fsg3b
  • 19. and from Journalists searching for the next big story http://tinyurl.com/98dwms
  • 20. to influential bloggers posting their views and opinions http://tinyurl.com/2hae7c
  • 21. How you can use Twitter for your business?
  • 22. Spread ideas Resolve customer issues Monitor who Is talking about you Manage internal / external communication Humanise your business Be a thought leader Engage with your customers Run opinion polls In the time it takes to make A cup of tea. You can use Twitter to Do all of these things Offer advice Promote Products & events Find answers Improve ROI by improved communication Easy to track conversations
  • 23. How Twitter can improve your business?
  • 24. Web presence Authority Brand Awareness Reach Business Transparency Public image Product awareness Customer service Knowledge Market research Trust Twitter improves your business by improving its ability to have a more developed…
  • 25. So how about some examples eh? http://tinyurl.com/9v33u4
  • 26. Companies Doing it WELL  and how They are interacting with users Offering advice and benefits Posting regularly
  • 27. Companies Doing it BADLY  and how Not interacting Opening promoting business Posting intermittently Broadcasting information
  • 28. So what next?
  • 29. https:// twitter.com /signup

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