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Deck final for presentation
 

Deck final for presentation

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    Deck final for presentation Deck final for presentation Presentation Transcript

    • Glam Media
      Top 100 Media Properties (Total UUs)
      Media
      Total UUs (000’s)
      Largest Online Destination in UK
      1. Microsoft Sites 43,192
      2. Google Sites 40,326
      3. facebook.com 33,336
      4. Yahoo! Sites 29,082
      5. Glam Media 26,428
      6. eBay 24,948
      7. BBC Sites 24,096
      8. Amazon Sites 20,273
      9. Wikimedia Foundation Sites 19,466
      10. ASK Network 15,746
      Display advertising will lead the digital industry’s recovery from recession in 2011, with confidence in brand advertising online seeing display’s ad spend growth rate overtaking search’s
      New Media Age, Jan. 2011
      comScore Total Unique Users Nov. 10
    • Glam Media
      Top 100 Media Properties (Total UUs)
      Media
      Total UUs (000’s)
      Largest Online Destination Worldwide
      Google Sites 970,109
      Microsoft Sites 869,373
      facebook.com 647,482
      Yahoo! Sites 630,275
      Wikimedia Foundation Sites 410,816
      Amazon Sites 252,698
      AOL, Inc 239,205
      Ask Network 233,155
      eBay 229,915
      CBS Interactive 229,265
      Apple Inc 228,285
      Tencent Inc 211,656
      Glam Media 197,937
      Vevo 189,032
      Baidu.com Inc. 184,703
      Several of the sites above Glam do not carry advertising making us actually Top 10!
      comScore Total Unique Users Nov. 10
    • Glam Media UK
      Launched Jun 2008
      198 Publishers
      26.4 MM uniques per month
      #1 in Lifestyle
      #1 in Style
      #2 in Family
      #3 in Entertainment
      #1 in Men’s Lifestyle
      comScore Total Unique Users Nov. 10
    • Bringing Brands Online
      Since 2008
      comScore: Nov. 2010
    • Vertical Media Solves
      Fragmented Web
    • Why Vertical Media Works
      Yesterday:
      One Destination
      Portals built email, search, content and applications to keep users in sites like Yahoo, AOL & MSN
      Today:
      Users visit 100s of Sites
      Delivers the value of organized audiences and mass reach through premium digital sites & blogs with contextually relevant content
    • Vertical Context Aggregates Vertical Audiences, at Scale
      Glam Verticals
      HEALTH &
      WELLNESS
      LUXURY
      FAMILY
      STYLE
      ENTERTAINMENT
      LIVING
      85 SITES
      1.3m UU
      23 SITES
      2.7m UU
      24 SITES
      913k UU
      24 SITES
      12.7m UU
      15 SITES
      366K UU
      7 SITES
      663k UU
      FASHION
      BEAUTY
      SHOPPING
      CELEBRITY
      TV
      MOVIES
      MUSIC
      PREGNANCY
      BABY
      PARENTING
      FINE LIVING
      JEWELLERY
      TRAVEL
      HEALTH
      DIET
      FITNESS
      GREEN ISSUES
      FOOD & DRINK
      HOME & DESIGN
      TRAVEL & LEISURE
      comScore: Nov. 2010
    • Glam is #1 for females
      Age 18-49 (73%)
      Sophisticated, stylish, influential
      viewers
      Premium women’s lifestyle experience
      Delivers savvy, in-the-know content
      Vast online network caters to women’s
      passions
      185+ Sites | Audience grew 30% in last year | 16 MM UUs
    • Vertical Context Aggregates Vertical Audiences, at Scale
      Brash Verticals
      SPORTS
      (US Based)
      TECH
      ENTERTAINMENT
      LIFESTYLE
      400 SITES
      4 MM UU
      7 SITES
      4.9 MM UU
      13 SITES
      2.8 MM UU
      13 SITES
      2.4 MM UU
      comScore: Nov. 2010
    • Brash is #1 for men’s lifestyle
      Age 18-49 (73%)
      Stylish, influential viewers
      Premium men’s lifestyle experience
      Delivers savvy, in-the-know content
      Vast online network caters to men’s passions
      185+ Sites | Audience grew 38% in last year | 10 MM UUs
    • Glam.co.uk: Leveraging Authentic Voices
      Our Owned and Operated Site
      Destination site for over 100,000 readers a month
      Provides daily insights for fashion, beauty, style and entertainment news, exclusive videos and interviews
      Highlights our extensive network of bloggers, passionate about the topics women care about
      With the biggest editorial support teamin the UK deliver the most extensive show coverage from all the major fashion capitals, along with trend reports andbackstage access
      Ally Pyle :
      Editor
      Amy Hopkinson:
      Features Writer
      Charlotte Jones:Features Writer
    • Standard Media
      Advertising Opportunities
      Glam’s unique Vertical Media allows advertisers to reach their target audience, offering:
      Highly targeted reach – 26.4m UU on
      200+ niche content sites
      Highly engaged users from Fashionistas
      to busy Mums
      Contextually relevant ad placements
      matching brand with relevant content
    • Bespoke Media Solutions
      Advertising Opportunities
      Having technology at the core of our business allows Glam to continually develop new and exciting ad units
      Unique Formats
      Highly Engaging
      Rich content provided by Glam Editorial
      team, Bloggers and Publishers
      All designed and built in house
      Glam SuperBoosthttp://www.becomegorgeous.com/?glamLinkTarget;test=elsuper
    • Glam Tinker Unit
      Advertising Opportunities
      Channel 4
      10 O'clock Live
      Unilever
      Lynx
      Sainsbury's
      Taste the Difference
      http://tinyurl.com/6b3x3ct
      http://tinyurl.com/6grytcd
      http://tinyurl.com/6b3x3ct
    • Advertising Opportunities
      Glam Spotlight Unit
      Elizabeth ArdenJuicy Couture
      Sony PicturesJulie & Julia
      UnileverNescafe Green Blend
      http://tinyurl.com/68439dt
      http:/tinyurl.com/45pzugu/
      http://tinyurl.com/5wqjcbv
    • Glam Boost Unit
      Elizabeth ArdenPrevage
      http://tinyurl.com/6jy3kye
    • Glam Re-Skin
      Advertising Opportunities
      Unilever
      Lynx Excite
      http://tinyurl.com/6hy5z98
    • Glam Super Boost Unit
      Advertising Opportunities
      BootsChristmas Gifting
      http://tinyurl.com/5wz2dt5
    • Glam Eclipse-Light Unit
      Advertising Opportunities
      NestleBiscuit Bars
      http://glam.co.uk/?glamLinkTarget;test=nestlecbbs
    • Glam Gatefold Unit
      Advertising Opportunities
      FiatLimited Edition 500
      Boots
      No7 Lift & Luminate
      http://tinyurl.com/68k4rq5
      http://tinyurl.com/4ju2fgz
    • Glam Splash Unit
      Advertising Opportunities
      Summit EntertainmentRemember Me
      http://tinyurl.com/4vycd3w
    • The Social Network
      Advertising Opportunities
      Tinker:
      Glam’s owned and operated Social Media tool
      allows brands to ‘own’ conversations around:
      events e.g. Fashion Week
      themes e.g. ‘The Summer’
      products or brands e.g. Harry Potter or Flora
      Safe, moderated environment
      Ensures your brand is at the centre of a timely and relevant conversation
      Distributes tweets in branded ad units
      Can also be used to bring together our blogging
      experts
    • The Social Network
      Advertising Opportunities
      Glam Bloggers:
      A Glam partnership gives brands access to our exclusive
      community of top Bloggers
      Bloggers in all verticals – well respected and big ‘names’ within
      their field
      Authoritative voices lend credibility to your campaign
      Can be used as part of distributed content within a bespoke ad
      unit (product tests, themed posts) or
      as part of a Tinker campaign
      (Bloggers tweeting live from an event)
    • Glam Package Calendar
      Glam builds packages themed around key events and times
      Packages are available for ‘ownership’ by a brand
      Rates for packages vary depending on content and format
      Dec/Jan
      New Year, New You
      Feb
      Red Carpet
      London Fashion Week (plus other cities)
      March/April
      Spring/Summer fashion and beauty trends
      May/June
      Summer preparation
      Sept
      London Fashion Week (plus other cities)
      Autumn | Winter fashion and beauty trends
      Oct/Nov
      Christmas
    • Boots
      Case Studies
      Campaign Objectives
      Add depth to the overall campaign specifically targeting key audiences and delivering Christmas messages / objectives of x over 3 key periods
      Drive users in store and online to purchase Christmas gifting.
      Reinforce Boots.com as the ‘go to’ retail site for all Christmas gift needs.
      How we answered the brief
      Part 1 – SuperBoost – 3 for 2
      Part 2 – SuperBoost – ½ price fragrance, electrical and beauty
      Part 3 – SuperBoost – Last minute gift ideas
      Secondary Campaign – Branded hub, Spotlight, Boost
    • Glam Adapt:
      Solutions for Brand Marketing
      Advanced
      Audience Targeting
      Engagement in
      Social Contexts
      1
      2
      New Creative
      Solutions
      Marketplace
      Integrations
      3
      5
      4
      ROI Measurement
    • Audience Insights
      Fashionista
      Health Conscious
      Home Maker
      Luxe Life
      Modern Mother
      Social Butterfly
      Entertainment Buff
      Beauty Junkie
      Silver Surfer
      Gamer
    • Some of Glam’s Partners to date
      Partners