Taking your idea to market – Nine questions you need to answer first
TAKING YOUR IDEA TO MARKET
Nine questions you need to answer ﬁrst
Open Innovation Meetup, Crowding, Stockholm, Sweden, May 28 2014
Leancept is a digital innovation agency helping
companies turn ideas into business models, products
We’re your partner in quickly developing and designing
strategic ideas into business models, prototypes,
products and services. The results are apps, websites
and delightful user experiences that grow your business.
Web and App
DOES MY IDEA PROVIDE VALUE TO
Value is in the eye of the beholder
WHO IS THE CUSTOMER?
What person were you thinking of when
you came up with your idea
WHAT IS THE PROBLEM THAT THIS
PERSON WANTS OR NEEDS SOLVED?
The problem or need that inspired you to
come up with your idea as a solution for
ARE YOUR ANSWERS TRUE?
Many entrepreneurs fail because they
forget to check with reality ﬁrst
WHAT DO YOU THINK YOU KNOW?
Find your blind spots to see what baseless
assumptions you are making
HOW DO I FIND OUT?
Devise tests and ways to collect data to
validate or invalidate your assumptions and
what you’ve taken for truth
WHAT BENEFITS DOES MY PRODUCT
We never buy features, we pay for beneﬁts
and we need to know what beneﬁts that our
customers care about
WHAT BENEFITS MATTER MOST?
Find out what beneﬁts are the most crucial
for your customers so you can focus on
creating them ﬁrst and foremost
WHAT IS IT WORTH TO THEM?
You need to ﬁnd out if they’re willing to pay
enough for the beneﬁts to make your idea
We believe that creativity, independence and self-realization fuel the desire
Driven to help innovators put a dent in the universe, we make available the
tools, methods and knowledge needed.
+46 707 210 730
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