Taking your idea to market – Nine questions you need to answer first


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Taking your idea to market – Nine questions you need to answer first

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Taking your idea to market – Nine questions you need to answer first

  1. 1. TAKING YOUR IDEA TO MARKET ! Nine questions you need to answer first ! Open Innovation Meetup, Crowding, Stockholm, Sweden, May 28 2014
  2. 2. Leancept is a digital innovation agency helping companies turn ideas into business models, products and growth We’re your partner in quickly developing and designing strategic ideas into business models, prototypes, products and services. The results are apps, websites and delightful user experiences that grow your business. User Experience Web and App Development Market Strategy
  3. 3. DOES MY IDEA PROVIDE VALUE TO POTENTIAL CUSTOMERS? Value is in the eye of the beholder 1
  4. 4. BACK UP
  5. 5. WHO IS THE CUSTOMER? What person were you thinking of when you came up with your idea 2
  6. 6. WHAT IS THE PROBLEM THAT THIS PERSON WANTS OR NEEDS SOLVED? The problem or need that inspired you to come up with your idea as a solution for 3
  7. 7. ARE YOUR ANSWERS TRUE? Many entrepreneurs fail because they forget to check with reality first 4
  8. 8. WHAT DO YOU THINK YOU KNOW? Find your blind spots to see what baseless assumptions you are making 5
  9. 9. HOW DO I FIND OUT? Devise tests and ways to collect data to validate or invalidate your assumptions and what you’ve taken for truth 6
  10. 10. WHAT BENEFITS DOES MY PRODUCT PROVIDE? We never buy features, we pay for benefits and we need to know what benefits that our customers care about 7
  11. 11. WHAT BENEFITS MATTER MOST? Find out what benefits are the most crucial for your customers so you can focus on creating them first and foremost 8
  12. 12. WHAT IS IT WORTH TO THEM? You need to find out if they’re willing to pay enough for the benefits to make your idea financially sustainable 9
  13. 13. We believe that creativity, independence and self-realization fuel the desire to innovate. Driven to help innovators put a dent in the universe, we make available the tools, methods and knowledge needed. Jakob Persson CEO +46 707 210 730 jakob.persson@leancept.com @leancept @jakobper Twitter
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