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#LsmNYC Team - Smart Books
 

#LsmNYC Team - Smart Books

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Winner of the "Don Quixote Award"

Winner of the "Don Quixote Award"

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    #LsmNYC Team - Smart Books #LsmNYC Team - Smart Books Presentation Transcript

    • The ProblemUniversity textbooks are too expensive Textbook content is widely availableThe average college student spent more than $1,000 on textbooks per year, up Wikipedia, university sites, and not for more than 40 percent since 2000. profits offer the written content found in -College Board, 2010 major textbooks
    • Solution
    • Assumptions 1A 1B Students will be comfortable Students will pay for video contentwatching and learning from videos in place of print book
    • MVP
    • Process
    • Analytics #2: “Boring” prompt Cycle #1: “Expensive” prompt Cycle 136 unique views 86 unique views35% 15% 40 signup clicks 75 signup clicks 10% 18% 4 signups 2 signups Cycle #3: “Supplement” prompt 25 unique views 24% 6 signup clicks 0% 0 signups
    • Analytics
    • Conclusions and Next StepsConclusions Next steps• A majority of students are • Pre-sell access to video books comfortable learning from video• Students would be willing to • Quickly create new MVP: substitute engaging videos that mapped to their textbooks if they – chapter of content and test for thought it was 100% comprehension side by side comprehensive – though some with print book would only use it as a supplement – Sell chapter of content• The loss of print book functionality (highlighting, writing in the • Establish relationships and have in margin, dog-earing pages) would person or telephone conversation stop many students from making a full switch with those that signed up on the site• Customers uniformly require a free trial before purchasing