#LsmNYC Team - KaufmannMercantile

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Winner of the "Most Sales from the Judges Award"

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#LsmNYC Team - KaufmannMercantile

  1. 1. Products that will outlast you.
  2. 2. store
  3. 3. gimlet
  4. 4. flask
  5. 5. chemex
  6. 6. Borosilicate blog
  7. 7. MVP100 curated goodsNo categoriesBlog
  8. 8. Test Methologies40 customers7 responses
  9. 9. Assumptions1. Finding quality products is annoying.
  10. 10. Assumptions2. Quality correlates to sustainability.
  11. 11. Assumptions3. Green retailers suck.
  12. 12. Assumptions4. Things that matter:- Durability- Uniqueness- Not mass-produced- Heritage- Made where company originates
  13. 13. Learning1. It works (Yeah!)2. “Unique”, “beautiful” & “long-lasting”
  14. 14. Vision- Go-to place for quality- Mix products, media & educational content.- 5000 products (no competitors)
  15. 15. Next StepsScale the love.Test what % of existing customers would be“very disappointed” if they no longerhad access to KM.
  16. 16. Biggest problem to solve nextFocus on key metrics: activation andRetention.Customer referral - figure out how tomeasure and improve.

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