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#LsmNYC Team - KaufmannMercantile
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#LsmNYC Team - KaufmannMercantile

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Winner of the "Most Sales from the Judges Award"

Winner of the "Most Sales from the Judges Award"

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    #LsmNYC Team - KaufmannMercantile #LsmNYC Team - KaufmannMercantile Presentation Transcript

    • Products that will outlast you.
    • store
    • gimlet
    • flask
    • chemex
    • Borosilicate blog
    • MVP100 curated goodsNo categoriesBlog
    • Test Methologies40 customers7 responses
    • Assumptions1. Finding quality products is annoying.
    • Assumptions2. Quality correlates to sustainability.
    • Assumptions3. Green retailers suck.
    • Assumptions4. Things that matter:- Durability- Uniqueness- Not mass-produced- Heritage- Made where company originates
    • Learning1. It works (Yeah!)2. “Unique”, “beautiful” & “long-lasting”
    • Vision- Go-to place for quality- Mix products, media & educational content.- 5000 products (no competitors)
    • Next StepsScale the love.Test what % of existing customers would be“very disappointed” if they no longerhad access to KM.
    • Biggest problem to solve nextFocus on key metrics: activation andRetention.Customer referral - figure out how tomeasure and improve.