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Getogether- Lean Startup Machine NYC
 

Getogether- Lean Startup Machine NYC

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    Getogether- Lean Startup Machine NYC Getogether- Lean Startup Machine NYC Presentation Transcript

    • Meet local people with shared interests when and where it’s convenient Getogether.me Presentation for: Presentation for: Lean Startup Machine Su day ece be Sunday December 11 2011 0 Getogether.me - Lean Startup Machine NYC- Dec 2011 1
    • HYPOTHESIS People are interested in a matching service that helpsthem meet others who share their interests in their area, especially for in-person activities like events & sports No current app or service- not Meetup, Sonar or Facebook- does this sufficientlyfor 1-1 meetups atconvenient times and for both broad and niche interests Getogether.me - Lean Startup Machine NYC- Dec 2011 2
    • 1. Validating General Interest GOOTB: 2 surveys, 75 people totalo In person: Starbuck’s & LSM In‐person: Starbuck s & LSMo 20‐50, urban NYC, digitally savvy, activeo Men & women Maybe 75%‐90% Interested No Yes Getogether.me - Lean Startup Machine NYC- Dec 2011 3
    • Validating General Interest g 58% said they’d pay for it $15/m $10/m $5/m Getogether.me - Lean Startup Machine NYC- Dec 2011 4
    • 2. Validation Findings go Facebook the only shared platformo Openness to meeting new people varies by Openness to meeting new people varies by  interest and gendero Men and Women different interestso Very broad range of niche interests Very broad range of niche interestso A few common interests: team sports/exercise,  going out, networking, general hanging out Getogether.me - Lean Startup Machine NYC- Dec 2011 5
    • 3. Next: Facebook & Google Ads gMix of targeted & generico Top interests: running biking museums music Top interests: running, biking, museums, musico Generic to meet people‐ gendered Getogether.me - Lean Startup Machine NYC- Dec 2011 6
    • www.Getogether.me Getogether.me - Lean Startup Machine NYC- Dec 2011 7
    • Successes & Key ChallengesSUCCESSES o REAL INTEREST! REAL INTEREST! o Landing Up with Logo & Forwarded Domain! o Google & Facebook Ads live‐ all new process! CHALLENGES1. My Team Bails!2. Facebook & Google Ads don’t Work in Time!2 F b k&G l Ad d ’ W k i Ti ! Getogether.me - Lean Startup Machine NYC- Dec 2011 8
    • LEARNINGS from LSM Dec. 2011o BUILD‐ MEASURE – LEARNo ITERATEo HYPOTHESIS & ASSUMPTIONS >  VALIDATEo QUICK MVP FOR INTEREST = PROTOTYPE/ FAKE  LANDING FINENEXT: o REAL ADS‐ GAUGE REAL INTEREST o REALLY PAY?  o GIVE MORE INFO GIVE MORE INFO o NARROW INTO ONE NICHE o REAL MVP‐ THEN TEST Getogether.me - Lean Startup Machine NYC- Dec 2011 9
    • THANK YOU!Getogether.me - Lean Startup Machine NYC- Dec 2011 10