CrowdMarkup - #LsmNYC Team from June 2010

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CrowdMarkup - #LsmNYC Team from June 2010

  1. 1. The Lean Startup Machine<br />July 23-25<br />DionyCespedes, ConnieWong, Bob Cavezza, Grace Ng, Ryan O'Donnell<br />1<br />
  2. 2. The Problem/Assumptions<br />Start-Ups & Small Biz<br />College Students<br /><ul><li>Limited cost effective options for quality project-based talent
  3. 3. Limited opportunities to gain impactful internship experience</li></ul>2<br />
  4. 4. Customer Feedback<br />Interviewed<br />12 students<br />24 start-ups and small businesses<br />80% of students indicated reputation or experience as a motivator<br />75% of businesses indicated that traditional internship programs were limiting due to cost of the hire or qualification to give school credit<br />"I think I know how Urban Outfitters can improve the products the sell, I just don't know how to tell them“<br />- Student<br />"All the students want to intern at a big company. I feel like I'm getting the leftovers who aren't most qualified and don't want to be there" <br />-Owner, Technology Startup<br />3<br />
  5. 5. Our Solution<br />Crowdmarkup provides opportunities for talented students to solve real business problems for start-ups and small businesses<br />How it Works <br />1<br />2<br />3<br />Business Posts Project<br />Students Pitch Recommendations<br />Businesses Connect with Top Talent<br /><ul><li>Mobile Start-Up wants advice on how to best market mobile phones to rural Indian markets
  6. 6. The business posts a project on crowdmarkup detailing business challenge and project scope
  7. 7. Students screen projects that interest them
  8. 8. Students submit responses for projects
  9. 9. Mobile Start-Up reviews responses and selects top candidates to interview
  10. 10. Mobile Start-Up pays $10 to access contact information for each selected student</li></ul>4<br />
  11. 11. The Value Proposition<br />Start-Ups & Small Biz<br />College Students<br /><ul><li>Access to project-based talent to help solve business problems
  12. 12. Ability to see the quality of talent before committing
  13. 13. Choice – more quality options for potential interns
  14. 14. Avenue to find an internship that provides meaningful work experience instead of busywork
  15. 15. Choice – more options for job opportunities</li></ul>5<br />
  16. 16. Customer Acquisition:<br />Start-Ups & Small Biz<br />College Students<br /><ul><li>Business Associations (e.g. lead generators, chambers of commerce)
  17. 17. Online business communities (linked-in, Facebook, etc.)
  18. 18. Startup communities (online and offline)
  19. 19. Career placement offices
  20. 20. Student entrepreneurship clubs, start-up communities</li></ul>6<br />
  21. 21. Minimum Viable Product<br />Product Demo<br />7<br />

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