MAKING FOOD
PERSONAL AGAIN
@VelezAlejandro
@NikhilArora

Lean Startup December
THE BEGINNING
THE BEGINNING
FROM FRESH
FROM FRESH
MUSHROOMS TO KITS
MUSHROOMS TO KITS
A JOURNEY IN DESIGN
A JOURNEY IN DESIGN

2009

2010

2011

2013
THE MUSHROOM KIT
THE MUSHROOM KIT
1
1

$248,873 raised
$248,873 raised
in 30 days
in 30 days
2
2
3
3
#AquaFarm
LESSON LEARNED:
LESSON LEARNED:

“Escoba nueva siempre
“Escoba nueva siempre
barre bien”
barre bien”
(New brooms always
(N...
www.backtotheroots.com
@BTTRventures @NikhilArora @VelezAlejandro
facebook.com/backtotheroots
Using Kickstarter to Run an MVP by Back to the Roots
Using Kickstarter to Run an MVP by Back to the Roots
Using Kickstarter to Run an MVP by Back to the Roots
Using Kickstarter to Run an MVP by Back to the Roots
Using Kickstarter to Run an MVP by Back to the Roots
Using Kickstarter to Run an MVP by Back to the Roots
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Using Kickstarter to Run an MVP by Back to the Roots

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Using Kickstarter to Run an MVP by Back to the Roots

Nikhil Arora @nikhilarora Back to the Roots
Alejandro Velez @bttrventures Back to the Roots

The Lean Startup Conference 2013
http://leanstartup.co/

Published in: Technology, Business
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Using Kickstarter to Run an MVP by Back to the Roots

  1. 1. MAKING FOOD PERSONAL AGAIN @VelezAlejandro @NikhilArora Lean Startup December
  2. 2. THE BEGINNING THE BEGINNING
  3. 3. FROM FRESH FROM FRESH MUSHROOMS TO KITS MUSHROOMS TO KITS
  4. 4. A JOURNEY IN DESIGN A JOURNEY IN DESIGN 2009 2010 2011 2013
  5. 5. THE MUSHROOM KIT THE MUSHROOM KIT
  6. 6. 1 1 $248,873 raised $248,873 raised in 30 days in 30 days
  7. 7. 2 2
  8. 8. 3 3
  9. 9. #AquaFarm
  10. 10. LESSON LEARNED: LESSON LEARNED: “Escoba nueva siempre “Escoba nueva siempre barre bien” barre bien” (New brooms always (New brooms always sweep clean) sweep clean)
  11. 11. www.backtotheroots.com @BTTRventures @NikhilArora @VelezAlejandro facebook.com/backtotheroots
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