Rapid Iteration for Mobile App Design by Mariya Yao

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Rapid Iteration for Mobile App Design by Mariya Yao

The Lean Startup Conference 2013
http://leanstartup.co/

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  • 1. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 2. $3.2 BILLION Raised by mobile startups over the last 4 quarters Source: http://www.cbinsights.com/blog/trends/mobile-record-vc-financing-quarter 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 3. Typical cost to develop an iOS app ~$10,000 - $50,000 Average revenue / app in Apple App Store ~$4,000 http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 4. Typical cost to develop an Android app ~$11,000 - $55,000 Average revenue / app in Google Play Store ~$1,125 http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 5. Rapid Iteration on Mobile (or, how not to blow all your seed money getting to an MVP) Mariya Yao @thinkmariya Founder & Creative Director Xanadu 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 6. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 7. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 8. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 9. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 10. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 11. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 13. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 14. 8 http://blogs.wsj.com/digits/2013/03/11/the-surprising-numbers-behind-apps/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 15. 22 % of downloaded apps are opened just one time 62 % of an app’s users are lost after one month Sources: http://www.localytics.com/blog http://blog.flurry.com/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 16. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 17. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 18. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 19. What is a prototype? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 20. What makes a prototype effective? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 21. Build Learn 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Measure LEAN STARTUP CONFERENCE 2013
  • 22. What is a prototype? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 23. What is a prototype? A prototype is a test that helps you answer a question 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 24. What makes a prototype effective? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 25. What makes a prototype effective? It answers the right question 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 26. How can you make sure you’re asking the right question? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 27. Minimum Viable Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 28. Minimum Viable Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 29. Minimum Viable Interface 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 30. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 31. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 32. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 33. Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what this button does? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 34. Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what this button does? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 35. Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what these buttons do? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 36. Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what these buttons do? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 37. ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 38. ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 39. ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 40. ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 41. Why do you build products at all? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 42. Why do you build products at all? a) To solve a problem b) To deliver an experience 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 43. Minimum Viable Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 44. Minimum Viable Experience 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 45. Minimum Viable Value 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 46. Core Loop 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 47. Core Loop The main set of actions your users have to take in order to make BOTH of you successful 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 48. Farmville Buy Seeds Sell Crops 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Grow Crops LEAN STARTUP CONFERENCE 2013
  • 49. Dropbox Buy space 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Fill space LEAN STARTUP CONFERENCE 2013
  • 50. Dropbox Buy space Fill space Spam your friends (optional) 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 51. Amazon Read reviews Leave review 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Buy product LEAN STARTUP CONFERENCE 2013
  • 52. What does a user need to do to make themselves AND your business successful? 1) Return regularly 2) Contribute content 3) Invite friends 4) Make repeat purchases 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 53. Minimum Viable Experience 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 54. Minimum Viable Value 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 55. Are people willing to go through your core loop? How often will they do it? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 56. Minimum Viable Interface 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 57. Summary of Principles 1) Ask the Right Question 2) Focus on Value / Experience 3) Test Your Core Loop 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 58. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 59. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 60. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 61. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 62. How do you capture a complex experience simply on mobile? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 63. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 64. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 65. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 66. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 67. How can we make you feel like a real guitarist? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 68. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 69. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 70. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 71. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 72. Over 5 mil downloads since May launch Average of 4.5 star rating 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 73. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 74. Toontastic An iPad app that enables children to animate characters and record stories 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 75. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 76. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 77. > 8 million stories recorded App Store Hall of Fame 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 78. How would you feel if you couldn’t use our product? 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • 79. How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • 80. How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • 81. How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • 82. How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • 83. 40% Very disappointed Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • 84. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 85. GameSalad Platform that lets you build 2D mobile games without any code 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 86. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 87. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 88. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 89. How badly do people want to tinker? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 90. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 91. RUN GAME 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 92. RUN GAME 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 93. > 200,000 games have been made 70 have been in the top 100 in US App Store 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 94. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 95. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 96. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 97. Do my own contacts want to connect with me on a professional networking site? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 98. Are people willing to upload their rolodexes in order to access 2nd degree connections? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 99. What is the right level of “virality” to get consistent growth yet maintain credibility? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 100. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 101. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 102. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 103. Hustler vs. Hacker 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 104. Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 105. Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 106. How would you prototype Instagram with NO code written? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 107. Instagram Take Photo Share Socially 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Add Filter LEAN STARTUP CONFERENCE 2013
  • 108. 1) Have testers email you photos they want filtered 2) Have a professional editor edit photos on demand 3) Upload edited photos on tester’s behalf 4) Measure change in key metrics 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 109. Do users take and share more photos? Do their photos get more likes / comments? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 110. How would you prototype Foursquare with just an SMS interface? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 111. Foursquare Go To Venue Get Reward 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Check In LEAN STARTUP CONFERENCE 2013
  • 112. 1) Buy gift cards to popular venues (i.e. Starbucks) 2) Have testers text you when they visit venues 3) Add $1 dollar to their gift card for each visit 4) Add $$ bonus to card for most active patron 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 113. Do people visit venues more often? Do they keep up engagement over time? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 114. Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 115. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 116. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 117. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 118. How would you prototype Instagram with IFTTT? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 119. If 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Then LEAN STARTUP CONFERENCE 2013
  • 120. If 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Then LEAN STARTUP CONFERENCE 2013
  • 121. If If 12/2013 MARIYA YAO Monday, December 9, 13 Then Then RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 122. Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 123. Instagram 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Hipstamatic LEAN STARTUP CONFERENCE 2013
  • 124. Hipstamatic Take Photo Share Socially 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Add Filter LEAN STARTUP CONFERENCE 2013
  • 125. How would you prototype Instagram with an existing competitor? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 126. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 127. Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 128. How would you prototype a mobile game where your character explores a rich and interesting world map? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 129. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 130. How would you prototype a mobile app that features a highly interactive animated character? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 131. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 132. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 133. Hustler 1) Concierge MVPs 2) Prototyping on platforms 3) Prototyping with competitors 4) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 134. Key Takeaways 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 135. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 136. Summary of Principles 1) Ask the Right Question 2) Think MVV / MVE, not MVP 3) Test Your Core Loop 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 137. Summary of Strategies 1) Keep It Simple! 2) Apply The “Tear Test” 3) Measure Engagement Early 4) Distribution > Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 138. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 139. Tactics Strategy Principles @thinkmariya mariya@xanadumobile.com 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013