Rapid Iteration for Mobile App Design by Mariya Yao
Upcoming SlideShare
Loading in...5
×
 

Rapid Iteration for Mobile App Design by Mariya Yao

on

  • 6,745 views

Rapid Iteration for Mobile App Design by Mariya Yao

Rapid Iteration for Mobile App Design by Mariya Yao

The Lean Startup Conference 2013
http://leanstartup.co/

Statistics

Views

Total Views
6,745
Views on SlideShare
3,472
Embed Views
3,273

Actions

Likes
16
Downloads
113
Comments
0

11 Embeds 3,273

http://leanstartup.co 1680
http://www.scoop.it 934
http://leannews.co 319
http://www.leanstartup.co 137
http://localhost 123
https://twitter.com 45
http://learni.st 30
http://www.rogueyeti.com 2
http://translate.googleusercontent.com 1
http://feedly.com 1
http://officeoptional.co 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Rapid Iteration for Mobile App Design by Mariya Yao Rapid Iteration for Mobile App Design by Mariya Yao Presentation Transcript

  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • $3.2 BILLION Raised by mobile startups over the last 4 quarters Source: http://www.cbinsights.com/blog/trends/mobile-record-vc-financing-quarter 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Typical cost to develop an iOS app ~$10,000 - $50,000 Average revenue / app in Apple App Store ~$4,000 http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Typical cost to develop an Android app ~$11,000 - $55,000 Average revenue / app in Google Play Store ~$1,125 http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Rapid Iteration on Mobile (or, how not to blow all your seed money getting to an MVP) Mariya Yao @thinkmariya Founder & Creative Director Xanadu 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 8 http://blogs.wsj.com/digits/2013/03/11/the-surprising-numbers-behind-apps/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 22 % of downloaded apps are opened just one time 62 % of an app’s users are lost after one month Sources: http://www.localytics.com/blog http://blog.flurry.com/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • What is a prototype? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • What makes a prototype effective? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Build Learn 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Measure LEAN STARTUP CONFERENCE 2013
  • What is a prototype? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • What is a prototype? A prototype is a test that helps you answer a question 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • What makes a prototype effective? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • What makes a prototype effective? It answers the right question 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • How can you make sure you’re asking the right question? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Minimum Viable Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Minimum Viable Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Minimum Viable Interface 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what this button does? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what this button does? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what these buttons do? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what these buttons do? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Why do you build products at all? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Why do you build products at all? a) To solve a problem b) To deliver an experience 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Minimum Viable Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Minimum Viable Experience 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Minimum Viable Value 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Core Loop 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Core Loop The main set of actions your users have to take in order to make BOTH of you successful 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Farmville Buy Seeds Sell Crops 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Grow Crops LEAN STARTUP CONFERENCE 2013
  • Dropbox Buy space 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Fill space LEAN STARTUP CONFERENCE 2013
  • Dropbox Buy space Fill space Spam your friends (optional) 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Amazon Read reviews Leave review 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Buy product LEAN STARTUP CONFERENCE 2013
  • What does a user need to do to make themselves AND your business successful? 1) Return regularly 2) Contribute content 3) Invite friends 4) Make repeat purchases 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Minimum Viable Experience 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Minimum Viable Value 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Are people willing to go through your core loop? How often will they do it? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Minimum Viable Interface 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Summary of Principles 1) Ask the Right Question 2) Focus on Value / Experience 3) Test Your Core Loop 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • How do you capture a complex experience simply on mobile? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • How can we make you feel like a real guitarist? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Over 5 mil downloads since May launch Average of 4.5 star rating 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Toontastic An iPad app that enables children to animate characters and record stories 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • > 8 million stories recorded App Store Hall of Fame 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • How would you feel if you couldn’t use our product? 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • 40% Very disappointed Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  • 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • GameSalad Platform that lets you build 2D mobile games without any code 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • How badly do people want to tinker? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • RUN GAME 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • RUN GAME 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • > 200,000 games have been made 70 have been in the top 100 in US App Store 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Do my own contacts want to connect with me on a professional networking site? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Are people willing to upload their rolodexes in order to access 2nd degree connections? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • What is the right level of “virality” to get consistent growth yet maintain credibility? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Hustler vs. Hacker 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • How would you prototype Instagram with NO code written? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Instagram Take Photo Share Socially 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Add Filter LEAN STARTUP CONFERENCE 2013
  • 1) Have testers email you photos they want filtered 2) Have a professional editor edit photos on demand 3) Upload edited photos on tester’s behalf 4) Measure change in key metrics 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Do users take and share more photos? Do their photos get more likes / comments? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • How would you prototype Foursquare with just an SMS interface? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Foursquare Go To Venue Get Reward 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Check In LEAN STARTUP CONFERENCE 2013
  • 1) Buy gift cards to popular venues (i.e. Starbucks) 2) Have testers text you when they visit venues 3) Add $1 dollar to their gift card for each visit 4) Add $$ bonus to card for most active patron 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Do people visit venues more often? Do they keep up engagement over time? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • How would you prototype Instagram with IFTTT? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • If 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Then LEAN STARTUP CONFERENCE 2013
  • If 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Then LEAN STARTUP CONFERENCE 2013
  • If If 12/2013 MARIYA YAO Monday, December 9, 13 Then Then RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Instagram 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Hipstamatic LEAN STARTUP CONFERENCE 2013
  • Hipstamatic Take Photo Share Socially 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Add Filter LEAN STARTUP CONFERENCE 2013
  • How would you prototype Instagram with an existing competitor? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • How would you prototype a mobile game where your character explores a rich and interesting world map? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • How would you prototype a mobile app that features a highly interactive animated character? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Hustler 1) Concierge MVPs 2) Prototyping on platforms 3) Prototyping with competitors 4) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Key Takeaways 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Summary of Principles 1) Ask the Right Question 2) Think MVV / MVE, not MVP 3) Test Your Core Loop 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Summary of Strategies 1) Keep It Simple! 2) Apply The “Tear Test” 3) Measure Engagement Early 4) Distribution > Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  • Tactics Strategy Principles @thinkmariya mariya@xanadumobile.com 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013