• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Learn-Measure-Build by Janice Fraser
 

Learn-Measure-Build by Janice Fraser

on

  • 767 views

 

Statistics

Views

Total Views
767
Views on SlideShare
702
Embed Views
65

Actions

Likes
5
Downloads
43
Comments
0

3 Embeds 65

http://leanstartup.co 36
http://officeoptional.co 27
http://www.leanstartup.co 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Learn-Measure-Build by Janice Fraser Learn-Measure-Build by Janice Fraser Presentation Transcript

    • Learn-Measure-Build Craft Useful Experiments By Running Backwards Janice Fraser December 2013 Monday, December 16, 13 1
    • © LUXR.CO 2013 Monday, December 16, 13 2
    • Luxr.co Radically helpful workshops for startup founders First month free...use discount code: TEHCARD © LUXR.CO 2013 Monday, December 16, 13 3
    • TWEET! @clevergirl @luxrco #LeanStartup © LUXR.CO 2013 Monday, December 16, 13 4
    • • Learn the difference between an experiment and a solution test. • Discover the seven steps to crafting an experiment with a clear result. • Practice identifying assumptions and defining testable hypotheses. • Understand the anatomy of an experiment. • Design an experiment to test a real-life hypothesis. • "Get out of the classroom" to run a real-world experiment on your fellow conference-goers. • Define a result and make a go-forward decision. • Refine the experiment based on cost, time, and manpower. • Identify the four characteristics of successful experiments. © LUXR.CO 2013 Monday, December 16, 13 5
    • © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 6
    • June & Pete’s Wedding Cake © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 6
    • http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 7
    • June Pete http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 7
    • http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 8
    • April May June July August http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 8
    • sedonaweddingcakes.com © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 9
    • freebestpictures.blogspot.com © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 10
    • thekitchn.com © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 11
    • Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 12
    • Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 12
    • sedonaweddingcakes.com © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 13
    • sedonaweddingcakes.com Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 13
    • LEAN Startup © 2013 LUXr Incorporated, www.luxr.co Monday, December 16, 13 14
    • LEAN Startup © LUXR.CO 2013 Monday, December 16, 13 15
    • Build measure learn! © LUXR.CO 2013 Monday, December 16, 13 16
    • © LUXR.CO 2013 Monday, December 16, 13 17
    • © LUXR.CO 2013 Monday, December 16, 13 17
    • Lean Startup is NOT © LUXR.CO 2013 Monday, December 16, 13 18
    • Lean Startup is NOT Cheap Startup © LUXR.CO 2013 Monday, December 16, 13 18
    • Lean Startup is NOT Cheap Startup Fast Startup © LUXR.CO 2013 Monday, December 16, 13 18
    • Lean Startup is NOT Cheap Startup Fast Startup Shortcut Startup © LUXR.CO 2013 Monday, December 16, 13 18
    • Lean Startup is... © LUXR.CO 2013 Monday, December 16, 13 19
    • Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. © LUXR.CO 2013 Monday, December 16, 13 19
    • Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste. © LUXR.CO 2013 Monday, December 16, 13 19
    • 1. 2. 3. 4. List your assumptions. Understand your customers. Experiment efficiently. Adjust direction based on evidence. © LUXR.CO 2013 Monday, December 16, 13 20
    • 1. 2. 3. 4. List your assumptions. Understand your customers. Experiment efficiently. Adjust direction based on evidence. © LUXR.CO 2013 Monday, December 16, 13 21
    • Go backward to go forward. Learn Build Measure © LUXR.CO 2013 Monday, December 16, 13 22
    • Go backward to go forward. Learn Build Measure © LUXR.CO 2013 Monday, December 16, 13 22
    • Go backward to go forward. Learn Build Measure © LUXR.CO 2013 Monday, December 16, 13 22
    • Go backward to go forward. Learn Build Measure © LUXR.CO 2013 Monday, December 16, 13 22
    • Go backward to go forward. Learn Build Measure © LUXR.CO 2013 Monday, December 16, 13 22
    • Think of it like this... © LUXR.CO 2013 Monday, December 16, 13 23
    • Think of it like this... TDD © LUXR.CO 2013 Monday, December 16, 13 23
    • Think of it like this... TDD A Lean Startup is a test-driven COMPANY © LUXR.CO 2013 Monday, December 16, 13 23
    • Write the test first © LUXR.CO 2013 Monday, December 16, 13 24
    • RISK = UNVALIDATED EFFORT Plot the difference MAKE MAKE MAKE release release release THINK TIME © LUXR.CO 2013 Monday, December 16, 13 25
    • RISK = UNVALIDATED EFFORT Lots of little wiggles TIME © LUXR.CO 2013 Monday, December 16, 13 26
    • RISK = UNVALIDATED EFFORT Lots of little wiggles TIME © LUXR.CO 2013 Monday, December 16, 13 26
    • RISK = UNVALIDATED EFFORT Each wiggle is a learning cycle. MEASURE MAKE BUILD LEARN release BUILD TIME © LUXR.CO 2013 Monday, December 16, 13 27
    • There’s a pattern to startup work: ideation decision making ideation etc. © LUXR.CO 2013 Monday, December 16, 13 28
    • In foolproof experiments, the results should be selfevident. © LUXR.CO 2013 Monday, December 16, 13 29
    • 7 steps to foolproof experiments 1. Choose the problem to tackle. Clarify what’s uncertain, what you need to learn. 2. Understand the possible answers. 3. Brainstorm “what you could do to prove it”. 4. Choose the most broadly differentiated set of indicators. 5. Run the experiment. 6. Write down the results...on a sheet of paper. 7. Project the results into your future. © LUXR.CO 2013 Monday, December 16, 13 30
    • The Workshop © LUXR.CO 2013 Monday, December 16, 13 31
    • Box Me Up Provides you with plastic storage boxes Tranports your stuff to storage Pay to get your stuff back Per-box per year 1 round trip per transaction Is it profitable? Storage facility “outside the city” that they have a long-term lease They keep your stuff for a year Fully secured; all sorts of insurance; 24-hr armed security. 3 sizes of box Target customer is Young Families, 2 incomes, urban, 2 kids, owns home Full “Bill of Lading” Which you fill out online. Max insurance is $500/box. Next-day pickup and delivery COGS: $12/box, avg., $6/box per storage, Assumption 40% capacity yr 2. Within 15 of the city If no-pay, stuff gets auctioned after 90 days of no-pay. Not a Moving company. Drop-off and pickup are same location. Nothing prevents business use RIght now margin is negative, because we’re not at scale. No union issues. Breaks even in year 3. No special handling boxes. Raised $5m series A from Sand Hill Road VCs 150 customers in SF and 42 in NY. Size = boxbee size Committed to pay $28/box/yr. Cost of customer acquisition? Nobody is paying up front. © LUXR.CO 2013 Monday, December 16, 13 32
    • How Products Work © LUXR.CO 2013 Monday, December 16, 13 33
    • How Products Work Users © LUXR.CO 2013 Monday, December 16, 13 33
    • How Products Work Users Needs © LUXR.CO 1. I need... 2. I want... 3. My goal is... 2013 Monday, December 16, 13 33
    • How Products Work Users Needs Uses © LUXR.CO 1. I need... 2. I want... 3. My goal is... Mary can... 2013 Monday, December 16, 13 33
    • How Products Work Users Needs Uses 1. I need... 2. I want... 3. My goal is... Mary can... Features © LUXR.CO 2013 Monday, December 16, 13 33
    • How Products Work Users Needs Uses 1. I need... 2. I want... 3. My goal is... Mary can... Features Prototypes User Stories Themed Releases © LUXR.CO This Week 2013 Monday, December 16, 13 33
    • How Products Work Users why what how Needs 1. I need... 2. I want... 3. My goal is... Business thinking goes here Uses Mary can... Features Prototypes User Stories Themed Releases © LUXR.CO This Week 2013 Monday, December 16, 13 33
    • How Products Work Users why what how Needs 1. I need... 2. I want... 3. My goal is... Business thinking goes here Uses Mary can... Features Sketches, wireframes, pixels Prototypes User Stories Themed Releases © LUXR.CO This Week 2013 Monday, December 16, 13 33
    • How Products Work Users why what how Needs 1. I need... 2. I want... 3. My goal is... Business thinking goes here Uses Mary can... Features Sketches, wireframes, pixels Prototypes User Stories Themed Releases © LUXR.CO This Week 2013 Monday, December 16, 13 33
    • How Products Work Users why what how Needs 1. I need... 2. I want... 3. My goal is... Business thinking goes here Uses Mary can... Features Sketches, wireframes, pixels Prototypes User Stories Themed Releases © LUXR.CO This Week 2013 Monday, December 16, 13 33
    • How Products Work THINK MAKE CHECK Users why what how Needs 1. I need... 2. I want... 3. My goal is... Business thinking goes here Uses Mary can... BUILD MEASURE LEARN Features Sketches, wireframes, pixels Prototypes User Stories Themed Releases © LUXR.CO This Week 2013 Monday, December 16, 13 33
    • 4 Characteristics of Successful Experiments 1. High-stakes learning goal. 2. Extremely clear, focused hypothesis with controlled variables. 3. Broadly differentiated indicators covering all possible outcomes. 4. Right size and scale. © LUXR.CO 2013 Monday, December 16, 13 34
    • Thank You! @clevergirl @luxrco #LeanStartup © LUXR.CO 2013 Monday, December 16, 13 35