How Do You Cultivate a
Lean Team…
When People Don’t Know
What It Is?
(or are hostile to it)
Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting thi...
Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting thi...
Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting thi...
Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting thi...
Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting thi...
Shouldn’t we try
a more Lean
approach?
Simple Lean User Experience
(Lean UX) techniques
Gradually shift the team’s focus to the
users
UX is all about the user; n...
Simple Lean User Experience
(Lean UX) techniques
Gradually shift the team’s focus to the
users
UX is all about the user; n...
Get out of the
building
What:
Quick, ad-hoc research to get user
feedback on your ideas

Why:
More:

It ends opinion-based...
Get out of the
building
What:
Quick, ad-hoc research to get user
feedback on your ideas

Why:
More:

It ends opinion-based...
Get out of the
building
What:
Quick, ad-hoc research to get user
feedback on your ideas

Why:
More:

It ends opinion-based...
Host a persona
workshop who your
What: An interactive discussion of

users are and what they need from you

Why:
More:

He...
Host a persona
workshop who your
What: An interactive discussion of

users are and what they need from you

Why:
More:

He...
Host a persona
workshop who your
What: An interactive discussion of

users are and what they need from you

Why:
More:

He...
Host a design studio
What:
Why:
More:

A fun, interactive workshop where
people share ideas for solving problems
Fosters c...
Host a design studio
What:
Why:
More:

A fun, interactive workshop where
people share ideas for solving problems
Fosters c...
Host a design studio
What:
Why:
More:

A fun, interactive workshop where
people share ideas for solving problems
Fosters c...
Write scenarios!
What:

Narratives that explain how the user will
use your product to meet a need

Why:

Stories are relat...
Write scenarios!
What:

Narratives that explain how the user will
use your product to meet a need

Why:

Stories are relat...
Write scenarios!
What:

Narratives that explain how the user will
use your product to meet a need

Why:

Stories are relat...
Start building story
maps
Visual representation of the scenario,
What:
user stories, questions and ideas

Why:

Ties the h...
Start building story
maps
Visual representation of the scenario,
What:
user stories, questions and ideas

Why:

Ties the h...
Start building story
maps
Visual representation of the scenario,
What:
user stories, questions and ideas

Why:

Ties the h...
Once you start gaining momentum
Bring in a Lean UX
coach can work with
An outside expert who
What:
your team to encourage Lean UX

Why:
More:

Reinforces ...
Bring in a Lean UX
coach can work with
An outside expert who
What:
your team to encourage Lean UX

Why:
More:

Reinforces ...
Bring in a Lean UX
coach can work with
An outside expert who
What:
your team to encourage Lean UX

Why:
More:

Reinforces ...
Change your team
structure
Break into smaller, cross-functional,
What:
autonomous teams

Why:
More:

More communication, l...
Change your team
structure
Break into smaller, cross-functional,
What:
autonomous teams

Why:
More:

More communication, l...
Change your team
structure
Break into smaller, cross-functional,
What:
autonomous teams

Why:
More:

More communication, l...
Make it fun!
You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the c...
You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the c...
You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the c...
You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the c...
@uxemily
Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes
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Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes

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Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes

@uxemily Hobsons

The Lean Startup Conference 2013
http://leanstartup.co/

Published in: Technology, Business
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Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes

  1. 1. How Do You Cultivate a Lean Team… When People Don’t Know What It Is? (or are hostile to it)
  2. 2. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  3. 3. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  4. 4. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  5. 5. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  6. 6. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  7. 7. Shouldn’t we try a more Lean approach?
  8. 8. Simple Lean User Experience (Lean UX) techniques Gradually shift the team’s focus to the users UX is all about the user; natural fit with Lean Startup
  9. 9. Simple Lean User Experience (Lean UX) techniques Gradually shift the team’s focus to the users UX is all about the user; natural fit with Lean Startup
  10. 10. Get out of the building What: Quick, ad-hoc research to get user feedback on your ideas Why: More: It ends opinion-based internal debates; it focuses and accelerates projects • It’s Our Research by Tomer Sharon • Lean Startup Machine workshops
  11. 11. Get out of the building What: Quick, ad-hoc research to get user feedback on your ideas Why: More: It ends opinion-based internal debates; it focuses and accelerates projects • It’s Our Research by Tomer Sharon • Lean Startup Machine workshops
  12. 12. Get out of the building What: Quick, ad-hoc research to get user feedback on your ideas Why: More: It ends opinion-based internal debates; it focuses and accelerates projects • It’s Our Research by Tomer Sharon • Lean Startup Machine workshops
  13. 13. Host a persona workshop who your What: An interactive discussion of users are and what they need from you Why: More: Helps build awareness of your users, their needs, and where you fit in The Essential Persona Lifecycle by Tamara Adlin
  14. 14. Host a persona workshop who your What: An interactive discussion of users are and what they need from you Why: More: Helps build awareness of your users, their needs, and where you fit in The Essential Persona Lifecycle by Tamara Adlin
  15. 15. Host a persona workshop who your What: An interactive discussion of users are and what they need from you Why: More: Helps build awareness of your users, their needs, and where you fit in The Essential Persona Lifecycle by Tamara Adlin
  16. 16. Host a design studio What: Why: More: A fun, interactive workshop where people share ideas for solving problems Fosters collaboration, generates new ideas, changes the conversation Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
  17. 17. Host a design studio What: Why: More: A fun, interactive workshop where people share ideas for solving problems Fosters collaboration, generates new ideas, changes the conversation Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
  18. 18. Host a design studio What: Why: More: A fun, interactive workshop where people share ideas for solving problems Fosters collaboration, generates new ideas, changes the conversation Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
  19. 19. Write scenarios! What: Narratives that explain how the user will use your product to meet a need Why: Stories are relatable. They humanize the software development process More: Kim Goodwin’s podcasts + presentations
  20. 20. Write scenarios! What: Narratives that explain how the user will use your product to meet a need Why: Stories are relatable; they humanize the software development process More: Kim Goodwin’s podcasts + presentations
  21. 21. Write scenarios! What: Narratives that explain how the user will use your product to meet a need Why: Stories are relatable; they humanize the software development process More: Kim Goodwin’s podcasts + presentations
  22. 22. Start building story maps Visual representation of the scenario, What: user stories, questions and ideas Why: Ties the human-centered discovery process directly into the agile process More: Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
  23. 23. Start building story maps Visual representation of the scenario, What: user stories, questions and ideas Why: Ties the human-centered discovery process directly into the agile process More: Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
  24. 24. Start building story maps Visual representation of the scenario, What: user stories, questions and ideas Why: Ties the human-centered discovery process directly into the agile process More: Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
  25. 25. Once you start gaining momentum
  26. 26. Bring in a Lean UX coach can work with An outside expert who What: your team to encourage Lean UX Why: More: Reinforces and adds credibility to your previous actions and advice NEO
  27. 27. Bring in a Lean UX coach can work with An outside expert who What: your team to encourage Lean UX Why: More: Reinforces and adds credibility to your previous actions and advice NEO
  28. 28. Bring in a Lean UX coach can work with An outside expert who What: your team to encourage Lean UX Why: More: Reinforces and adds credibility to your previous actions and advice NEO
  29. 29. Change your team structure Break into smaller, cross-functional, What: autonomous teams Why: More: More communication, less documentation; teams feel empowered “2-pizza teams”
  30. 30. Change your team structure Break into smaller, cross-functional, What: autonomous teams Why: More: More communication, less documentation; teams feel empowered “2-pizza teams”
  31. 31. Change your team structure Break into smaller, cross-functional, What: autonomous teams Why: More: More communication, less documentation; teams feel empowered “2-pizza teams”
  32. 32. Make it fun!
  33. 33. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective
  34. 34. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective
  35. 35. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective
  36. 36. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective Be patient
  37. 37. @uxemily
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