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Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes
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Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes

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Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes …

Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes

@uxemily Hobsons

The Lean Startup Conference 2013
http://leanstartup.co/

Published in Technology , Business
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  • 1. How Do You Cultivate a Lean Team… When People Don’t Know What It Is? (or are hostile to it)
  • 2. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  • 3. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  • 4. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  • 5. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  • 6. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  • 7. Shouldn’t we try a more Lean approach?
  • 8. Simple Lean User Experience (Lean UX) techniques Gradually shift the team’s focus to the users UX is all about the user; natural fit with Lean Startup
  • 9. Simple Lean User Experience (Lean UX) techniques Gradually shift the team’s focus to the users UX is all about the user; natural fit with Lean Startup
  • 10. Get out of the building What: Quick, ad-hoc research to get user feedback on your ideas Why: More: It ends opinion-based internal debates; it focuses and accelerates projects • It’s Our Research by Tomer Sharon • Lean Startup Machine workshops
  • 11. Get out of the building What: Quick, ad-hoc research to get user feedback on your ideas Why: More: It ends opinion-based internal debates; it focuses and accelerates projects • It’s Our Research by Tomer Sharon • Lean Startup Machine workshops
  • 12. Get out of the building What: Quick, ad-hoc research to get user feedback on your ideas Why: More: It ends opinion-based internal debates; it focuses and accelerates projects • It’s Our Research by Tomer Sharon • Lean Startup Machine workshops
  • 13. Host a persona workshop who your What: An interactive discussion of users are and what they need from you Why: More: Helps build awareness of your users, their needs, and where you fit in The Essential Persona Lifecycle by Tamara Adlin
  • 14. Host a persona workshop who your What: An interactive discussion of users are and what they need from you Why: More: Helps build awareness of your users, their needs, and where you fit in The Essential Persona Lifecycle by Tamara Adlin
  • 15. Host a persona workshop who your What: An interactive discussion of users are and what they need from you Why: More: Helps build awareness of your users, their needs, and where you fit in The Essential Persona Lifecycle by Tamara Adlin
  • 16. Host a design studio What: Why: More: A fun, interactive workshop where people share ideas for solving problems Fosters collaboration, generates new ideas, changes the conversation Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
  • 17. Host a design studio What: Why: More: A fun, interactive workshop where people share ideas for solving problems Fosters collaboration, generates new ideas, changes the conversation Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
  • 18. Host a design studio What: Why: More: A fun, interactive workshop where people share ideas for solving problems Fosters collaboration, generates new ideas, changes the conversation Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
  • 19. Write scenarios! What: Narratives that explain how the user will use your product to meet a need Why: Stories are relatable. They humanize the software development process More: Kim Goodwin’s podcasts + presentations
  • 20. Write scenarios! What: Narratives that explain how the user will use your product to meet a need Why: Stories are relatable; they humanize the software development process More: Kim Goodwin’s podcasts + presentations
  • 21. Write scenarios! What: Narratives that explain how the user will use your product to meet a need Why: Stories are relatable; they humanize the software development process More: Kim Goodwin’s podcasts + presentations
  • 22. Start building story maps Visual representation of the scenario, What: user stories, questions and ideas Why: Ties the human-centered discovery process directly into the agile process More: Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
  • 23. Start building story maps Visual representation of the scenario, What: user stories, questions and ideas Why: Ties the human-centered discovery process directly into the agile process More: Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
  • 24. Start building story maps Visual representation of the scenario, What: user stories, questions and ideas Why: Ties the human-centered discovery process directly into the agile process More: Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
  • 25. Once you start gaining momentum
  • 26. Bring in a Lean UX coach can work with An outside expert who What: your team to encourage Lean UX Why: More: Reinforces and adds credibility to your previous actions and advice NEO
  • 27. Bring in a Lean UX coach can work with An outside expert who What: your team to encourage Lean UX Why: More: Reinforces and adds credibility to your previous actions and advice NEO
  • 28. Bring in a Lean UX coach can work with An outside expert who What: your team to encourage Lean UX Why: More: Reinforces and adds credibility to your previous actions and advice NEO
  • 29. Change your team structure Break into smaller, cross-functional, What: autonomous teams Why: More: More communication, less documentation; teams feel empowered “2-pizza teams”
  • 30. Change your team structure Break into smaller, cross-functional, What: autonomous teams Why: More: More communication, less documentation; teams feel empowered “2-pizza teams”
  • 31. Change your team structure Break into smaller, cross-functional, What: autonomous teams Why: More: More communication, less documentation; teams feel empowered “2-pizza teams”
  • 32. Make it fun!
  • 33. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective
  • 34. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective
  • 35. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective
  • 36. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective Be patient
  • 37. @uxemily