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 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
 Failure is Great and Other Myths About Adopting Lean Startup
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Failure is Great and Other Myths About Adopting Lean Startup

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Andres Glusman, Meetup, Failure is Great and Other Myths About Adopting Lean Startup @ The Lean Startup Conference 12/3/12

Andres Glusman, Meetup, Failure is Great and Other Myths About Adopting Lean Startup @ The Lean Startup Conference 12/3/12

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  • Transcript

    • 1. 3 MYTHS ABOUT GOING LEAN Andres Glusman VP - Product, Strategy & Community Meetup DEC 2012 @glusman
    • 2. @glusman://www.flickr.com/photos/fr3d/3974493846/sizes/l/in/photostream/
    • 3. @glusman
    • 4. @glusman
    • 5. 5 @glusman
    • 6. MYTH 1:People give a damn about “Lean” @glusman
    • 7. 7 @glusman
    • 8. 8 @glusman
    • 9. PROCESS9 @glusman
    • 10. Just started doing it @glusman
    • 11. Just started doing it @glusman
    • 12. 12 @glusman
    • 13. On pace to do 600 usability sessions this year Will cost around $30,000(less than 1 outsourced usability project) @glusman
    • 14. Shorten the time between someoneat Meetup wondering how someonewould react to something andactually watching someone reactto something @glusman
    • 15. MALKOVICH BIAS:THE TENDENCY TO BELIEVE THATEVERYONE USES TECHNOLOGY LIKE YOU DO @glusma @glusman
    • 16. Shifts the conversation fromhow I would use thewebsite to how this useruses the website @glusman
    • 17. REALITY 1:People give a damn about lean @glusman
    • 18. MYTH 2:People want to test things @glusman
    • 19. @glusman
    • 20. REALITY:People want to test things @glusman
    • 21. 21 @glusman
    • 22. “I guess I’m not reallypsyched about spending my time running split tests” @glusman
    • 23. Tested easy things:• Sales funnel  10% lift• Subject lines  7% lift• Buttons in email  8% lift• Onboarding flow  30% lift• Algorithm changes  42% lift23 @glusman
    • 24. “Let’s test it!” @glusman
    • 25. What wouldyou do if youassumed you would fail? @glusman
    • 26. 26 @glusman
    • 27. 27 @glusman
    • 28. GO AFTER THE THINGS THAT WILLCAUSE US TO FAIL AS FAST ANDOFTEN AS WE CAN28 @glusman
    • 29. REALITY:People want to test thingsthat people use @glusman
    • 30. MYTH 3: You can test your way to agreat experience @glusman
    • 31. “Let’s test it!” @glusman
    • 32. 32 @glusman
    • 33. 33 (credit @jasonfried) @glusman
    • 34. DESIGN + LEAN34 @glusman
    • 35. 35 @glusman
    • 36. 36 @glusman
    • 37. 37 @glusman
    • 38. 2 3138 @glusman
    • 39. 39 @glusman
    • 40. REALITY 3:Vision guides experiments + Experimentsvalidate vision @glusman
    • 41. Andres Glusmanandres@meetup.com@glusman41 @glusman

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