Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid by Laura Klein
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Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid by Laura Klein

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Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid by Laura Klein @lauraklein

Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid by Laura Klein @lauraklein

The Lean Startup Conference 2013
http://leanstartup.co/

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    Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid by Laura Klein Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid by Laura Klein Presentation Transcript

    • BEYOND LANDING PAGES 5 Ways to Find Out if Your Idea is Stupid Laura Klein @lauraklein Saturday, December 7, 13
    • So, You Have An Idea you should probably find out if it’s stupid. Saturday, December 7, 13
    • Have You Tried A Landing Page? of course, you have Saturday, December 7, 13
    • Landing Pages Are Good For… learning whether people are interested enough in your idea to give you their email addresses Saturday, December 7, 13
    • Landing Pages Are Bad For… Everything Else Saturday, December 7, 13
    • So, have you tried anything else? Saturday, December 7, 13
    • But What Else Is There? audience building concierge wizard of oz fake door crowdfunding Saturday, December 7, 13
    • Audience Building: Who Did It? Saturday, December 7, 13
    • Audience Building: What’s It Good For? learning the size of the audience you can attract to your product before committing a lot of money and technical resources Saturday, December 7, 13
    • Audience Building: How Do You Do It? Give away expertise for free on a regular basis Establish yourself as an expert in the space Build a community of like minded people Saturday, December 7, 13
    • Audience Building: What Does That Mean? CONNECT! Saturday, December 7, 13
    • Concierge: Who Did It? Saturday, December 7, 13
    • Concierge: What’s It Good For? learning what is actually required for your product before committing a lot of money and technical resources Saturday, December 7, 13
    • Concierge: How Do You Do It? Provide a service for someone manually Figure out the parts of the problem that users need the most help with Saturday, December 7, 13
    • Concierge: What Does That Mean? HELP! Saturday, December 7, 13
    • Wizard Of Oz: Who Did It? Saturday, December 7, 13
    • Wizard Of Oz: What’s It Good For? learning what you need to automate before committing a lot of money and technical resources Saturday, December 7, 13
    • Wizard Of Oz: How Do You Do It? Use humans instead of automation until you can’t Do things that don’t scale Saturday, December 7, 13
    • Wizard Of Oz: What Does That Mean? PRETEND! Saturday, December 7, 13
    • Fake Door: Who Did It? Saturday, December 7, 13
    • Fake Door: What’s It Good For? learning whether users have any interest in your feature before committing a lot of money and technical resources Saturday, December 7, 13
    • Fake Door: How Do You Do It? Add the first interaction with an interface Provide a good experience for the user even if it’s not what they expect Saturday, December 7, 13
    • Fake Door: What Does That Mean? MEASURE! Saturday, December 7, 13
    • Crowdfunding: Who Did It? Saturday, December 7, 13
    • Crowdfunding: What’s It Good For? learning whether users will pay for your product before committing a lot of money and technical resources Saturday, December 7, 13
    • Crowdfunding: How Do You Do It? Post your idea on Kickstarter Ask for a credit card or pre-payment Saturday, December 7, 13
    • Crowdfunding: What Does That Mean? SELL! Saturday, December 7, 13
    • Those Experiments Again audience building concierge wizard of oz fake door crowdfunding Saturday, December 7, 13
    • So, that’s all of them, right? Saturday, December 7, 13
    • HAHAHAHAHAHAHAHAHA! (no) Saturday, December 7, 13
    • Incredibly Generic Steps For Creating Your Own Experiments 1. Identify what you want to learn. 2. Figure out a way to learn exactly that. 3. Profit! Iterate! Saturday, December 7, 13
    • Questions? @lauraklein laura@usersknow.com http://www.usersknow.com UX for Lean Startups Saturday, December 7, 13