Lean Startup in a Regulated Environment by Mureen Allen
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Lean Startup in a Regulated Environment by Mureen Allen

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Lean Startup in a Regulated Environment by Mureen Allen

Lean Startup in a Regulated Environment by Mureen Allen

The Lean Startup Conference 2013
http://leanstartup.co/

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  • The difficulties and challenges ofadopting LS principles especially a lone intrepreneur

Lean Startup in a Regulated Environment by Mureen Allen Lean Startup in a Regulated Environment by Mureen Allen Presentation Transcript

  • Lean Startup in a Regulated Environment Mureen Allen
  • Lean Startup in a Regulated Environment Mureen Allen, MD, MS, MA, FACP SVP, Clinical & Affordability Lead Monday, December 16, 2013
  • The Lone Intrepreneur How do you follow the principles of lean startup in a highly matrixed and regulated environment?
  • Project Trajectory Bumps on the Road Customer Validation Customer Discovery Minimal Viable Product
  • Finding Your Customer • Customer Discovery – Family, friend, co-worker – Internet disease forums – Online website – Adult day Care – Goggle advertisements – Craig’s list
  • Finding Your Customer • Key Barriers to Success – Timing – Networking – Restrictions to online medical content – Think outside the corporate box
  • Validating Your Idea • Customer Validation: – Summarize initial idea or concept – Validate with interviews – Update thinking
  • Validating Your Idea • Key Barriers to Success : – Not truly validating your idea – Not understanding the market – Not updating thinking
  • Your Minimum Viable Product • Use the data collected from customer discovery and validation • Scale the MVP • Iterative development and design • Set expectations
  • Your Minimum Viable Product • Key Barriers to Success – Corporate sponsor – Network for adoption – Forget timelines
  • Major Barriers to Success! • Legal Oversight & Compliance – Customer Discovery and Validation • Confidentiality • Compensation • Existing customers – HIPAA • Privacy & security • Medical history – Medical fora • Providing medical advice – Website • Online disclosure • Public solicitation
  • Current Status • 6 months later: – Legal review of agreements – Piloting with a larger application – Customer deployment
  • Conclusion • Difficulties and challenges in adopting LS principles especially a lone intrepreneur • Lessons learned – Be bold! – Think outside the corporate box! – Legal from day one! – Timelines – Really?
  • Contact Information Mureen Allen, MD, MS, MA, FACP SVP, Clinical & Affordability Lead Optum Mureen.allen@optum.com 908.696.2875