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Lean Startup in a Regulated
Environment
Mureen Allen
Lean Startup in a Regulated
Environment
Mureen Allen, MD, MS, MA, FACP
SVP, Clinical & Affordability Lead
Monday, December...
The Lone Intrepreneur
How do you follow the principles of
lean startup in a highly matrixed and
regulated environment?
Project Trajectory Bumps on the Road

Customer
Validation
Customer
Discovery

Minimal
Viable Product
Finding Your Customer
• Customer Discovery
– Family, friend, co-worker
– Internet disease forums
– Online website
– Adult ...
Finding Your Customer
• Key Barriers to Success
– Timing
– Networking
– Restrictions to online
medical content
– Think out...
Validating Your Idea
• Customer Validation:
– Summarize initial idea or concept
– Validate with interviews
– Update thinki...
Validating Your Idea
• Key Barriers to Success :
– Not truly validating your idea
– Not understanding the market
– Not upd...
Your Minimum Viable Product
• Use the data collected from
customer discovery and
validation
• Scale the MVP
• Iterative de...
Your Minimum Viable Product
• Key Barriers to Success
– Corporate sponsor
– Network for adoption
– Forget timelines
Major Barriers to Success!
• Legal Oversight & Compliance
– Customer Discovery and Validation
• Confidentiality
• Compensa...
Current Status
• 6 months later:
– Legal review of agreements
– Piloting with a larger application
– Customer deployment
Conclusion
• Difficulties and challenges in adopting LS
principles especially a lone intrepreneur
• Lessons learned
– Be b...
Contact Information
Mureen Allen, MD, MS, MA, FACP
SVP, Clinical & Affordability Lead
Optum
Mureen.allen@optum.com
908.696...
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Lean Startup in a Regulated Environment by Mureen Allen

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Lean Startup in a Regulated Environment by Mureen Allen

The Lean Startup Conference 2013
http://leanstartup.co/

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  • The difficulties and challenges ofadopting LS principles especially a lone intrepreneur
  • Transcript of "Lean Startup in a Regulated Environment by Mureen Allen"

    1. 1. Lean Startup in a Regulated Environment Mureen Allen
    2. 2. Lean Startup in a Regulated Environment Mureen Allen, MD, MS, MA, FACP SVP, Clinical & Affordability Lead Monday, December 16, 2013
    3. 3. The Lone Intrepreneur How do you follow the principles of lean startup in a highly matrixed and regulated environment?
    4. 4. Project Trajectory Bumps on the Road Customer Validation Customer Discovery Minimal Viable Product
    5. 5. Finding Your Customer • Customer Discovery – Family, friend, co-worker – Internet disease forums – Online website – Adult day Care – Goggle advertisements – Craig’s list
    6. 6. Finding Your Customer • Key Barriers to Success – Timing – Networking – Restrictions to online medical content – Think outside the corporate box
    7. 7. Validating Your Idea • Customer Validation: – Summarize initial idea or concept – Validate with interviews – Update thinking
    8. 8. Validating Your Idea • Key Barriers to Success : – Not truly validating your idea – Not understanding the market – Not updating thinking
    9. 9. Your Minimum Viable Product • Use the data collected from customer discovery and validation • Scale the MVP • Iterative development and design • Set expectations
    10. 10. Your Minimum Viable Product • Key Barriers to Success – Corporate sponsor – Network for adoption – Forget timelines
    11. 11. Major Barriers to Success! • Legal Oversight & Compliance – Customer Discovery and Validation • Confidentiality • Compensation • Existing customers – HIPAA • Privacy & security • Medical history – Medical fora • Providing medical advice – Website • Online disclosure • Public solicitation
    12. 12. Current Status • 6 months later: – Legal review of agreements – Piloting with a larger application – Customer deployment
    13. 13. Conclusion • Difficulties and challenges in adopting LS principles especially a lone intrepreneur • Lessons learned – Be bold! – Think outside the corporate box! – Legal from day one! – Timelines – Really?
    14. 14. Contact Information Mureen Allen, MD, MS, MA, FACP SVP, Clinical & Affordability Lead Optum Mureen.allen@optum.com 908.696.2875
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