Your SlideShare is downloading. ×
0
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Make-up Sector Project
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Make-up Sector Project

1,461

Published on

Our presentation as part of our emarketing module on the make-up industry

Our presentation as part of our emarketing module on the make-up industry

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,461
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MAKE-UP SECTORMN319 – E-MarketingLeah hickey – 11318401Gillian Lynch – 11323811Nicola Stafford - 11339216
  • 2. INTRODUCTIONMake-Up IndustryL’OrealCliniqueM.A.CInglotFuschia Make-Up
  • 3. • Industry worth $160bn globally.• Worth an estimated £4.5bn a yearin the UK and employs over20,000 people.• First evidence of the use ofcosmetics dates back to AncientEgypt and Greece.• Initially used for religiouspurposes, healing purposes andto improve appearance.MARKET BACKGROUND
  • 4. • L’Oreal – World leader in the beauty industry since 1909. Generates 22.5billion in sales revenue annually.• Clinique – First allergy tested make-up brand. Started in 1968 in Saks Fifth Avenue, New York.• M.A.C – Founded in 1985 by Frank Toskan in Canada. First store opened in NYC in 1991. Originally created for professional make-up artists.• Inglot – Created 25years ago by Wotjek Inglot. 300 stores worldwide with 6 in Ireland.• Fuschia Make-Up –• One of Irelands only Make-Up companies.• First store opened in 2005 in Co Louth.• Products stocked in beauty salons throughout Ireland.5 BRANDS REVIEWED
  • 5. • L’Oreal – Least attractive Dull• Clinique – Small images A lot of text• M.A.C – Eye Catching Good Imagery• Inglot – Bold colours Cannot purchase products online• Fuschia Make-Up – Least professional looking No striking imagesWEBSITE REVIEW
  • 6. • L’Oreal – Individual Twitter accounts for each region they operatein. L’Oreal UK Twitter account has 28,000 followers. They use lots ofimages of Cheryl Cole modeling their products on theirTwitter, Facebook and Instagram accounts.• Clinique (UK) – 7,836 Twitter followers, 185,252 Facebook likesand 11,000 Instagram followers. Regularly upload pictures of theirproducts on their own.• M.A.C – Operate only one Twitter account with 220,000followers, over 5 million Facebook likes and nearly 9,000 Instargramfollowers. Upload pictures of their products being used on models.• Inglot (Ireland) – 2,200 Twitter followers, 5,000 facebook friendsand 222 Intagram followers. Upload pictures of latest trends usingInglot products.• Fuschia – Have only a Facebook account with nearly 15,000 likes.Use their facebook page to announce upcoming sales andpromotions to their fans.SOCIAL MEDIA REVIEW
  • 7. SOCIAL MEDIA REVIEW
  • 8. MOBILE REVIEWL’Oreal:-Hard to navigate-ConfusingM.A.C:-User friendly-Easy navigation-Large text/imagesInglot:-User unfriendly- Small text/imagesClinique:-Highly user friendly-Easy navigation-Distinguished sectionsFuschia:-User unfriendly-Small text/images
  • 9. BOSS METRICS REVIEW
  • 10. BOSS METRICS REVIEW
  • 11. BOSS METRICS REVIEW
  • 12. BOSS METRICS REVIEW
  • 13. BOSS METRICS REVIEW
  • 14. • We created a video and posted it on Youtube.• We published this presentation on our individual Slideshareaccounts.• We posted the video and presentation onto our individual blogsand our team blog on Socialmedia.ie.• Each of us tweeted the link to our report so our followers andclassmates could see it.REPORT PROMOTION
  • 15. From researching each of our chosen Make-Up brands and the useof Boss Metrics we found that M.A.C has the biggest amount of fanson Facebook, Twitter etc.We also found that Fuschia Make-Up are behind the times comparedto the other brands reviewed as their website seems dated and theydo not have a Twitter or Instagram account.We feel our group worked very well together because we are goodfriends with an interest in Make-Up and we all contributed an equalamount to the assignment.CONCLUSIONS
  • 16. Thanks forlistening #Girlos

×