Using Media, to Mediate

MY PERSONAL BRAND— Using Media, To Mediate

“ First, have a definite, clear, practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; Third, adjust all your means to the end.” -- Aristotle

My goal is to use different mediums of media to mediate . I intend to use my education and experience to provide a unique perspectives and ultimately creative solutions to breaking down communication barriers. Public relations gives us both the tools and the stage to reduce gaps between different peoples, products, and audiences. I want to maximize this to its full potential.

“ Change is the law of life. And those who look only to the past or present are certain to miss the future.”
-- John F. Kennedy

Objectives.
To disseminate my message that change is in fact possible
To increase the awareness of my professional online presence
Determine which tools will most help me and perfect them
Challenge the status quo
Evolve with changing technologies
Succeed

Strengths Weaknesses
Strong communicator
Varied experiences in this field
I am committed
I am passionate about this cause
Strategic thinker
Fluent in another language
Motivated
Issues in communication between two peoples, especially those with great animosity towards each other, has plagued nations forever.
Many lack access to the proper communication tools and are skeptical of the process
Strong movement suggesting too much damage has been done.
I am passionate about too many things.
Opportunities Threats
New field
Room for growth
Ripe for change
A multitude of tools
Communication is always necessary
New threats to the communication process
Means of communication can constantly be outdated
Two parties will only communicate directly as a result of the means of social media

Channels.

Blogging.

[the added value of the “e”]
“ … In beginning this blog, I am embarking on quite the adventure. As a student of Public Relations, I am constantly being exposed to the world around me through a different lens. I am incredibly excited.
I have fallen in love with PR. It somehow manages to mix everything I love- people and politics, reading and writing, questioning and then solving. For a girl with too many passions and an itch to travel, I finally feel comfortable staying in the same place.
Each day presents a new adventure, challenge, and of course, a brand new way to communicate with each other. In case my BBM wasn’t working, my e-mail wouldn’t log-in, if I couldn’t text, write, call, tweet or sign, the world of blogging now exists.
To combat my fears of opening myself up to the world I'm jumping in head first. Here we go … ”
www.lwalte.blogspot.com

@LeahWalters

Key Messaging.
Using media, to mediate.
Public relations can be used to shrink gaps– between populations, consumers, and the global audience.
Communication in a whole new light– direct, effective, and efficient.

“ If you have built castles in the air, your work need not be lost; that is where they should be.
Now put the foundations under them.”
-- Henry David Thoreau

Strategies and Tactics.
Gain the necessary foundational knowledge of the field and the available tools.
Post relevant blog entries
Break into new industry
Create reputation as an effective communicator
Increase blog traffic
Volunteer/Intern in the field
Meet with professionals
Continuously evaluate and remodel my personal brand
Focus my professional direction
Become an active member of professional associations
Utilize means of social media
Update linkedin profile
Network via Twitter
Position myself as capable, educated, committed and passionate.

“ Part of the issue of
achievement is being able to
set realistic goals, but that's
one of the hardest things to
do because you don't always
know exactly where you're going and you shouldn't.”
-- George Lucas

Critical Path.
Through my time in this program, I will continue to increase my online presence and maximize the tools I am given.
By the time I graduate, I want to have a focused career goal, a strong online presence , a loyal following on my blog , twitter followers from various fields, direct communication with industry leaders, and a plan of attack .

Mentor. To help me develop my personal brand, I thought about what my dream job would be. Though it may be different by tomorrow, I decided my dream is to work in the media department of an embassy. I googled it and came across Melissa Grosser, the director of public affairs at the Israeli Consulate in Toronto. I got in touch with her and the rest is history… She is now my mentor and an incredibly helpful resource in this field. She reviewed my personal brand with me. Melissa gave me advice about how to best position myself and who I should be making connections with now. I value her opinion tremendously as she graduated from this very program and has been incredibly successful. I hope to continue to meet with her and work on my personal brand together.

Brand Positioning Statement
My online brand presence will provide a unique perspective on how to use media in mediation. As political divides continue to grow deeper, our means of communication is increasing.
I want to use these means to spark dialogue, overcome barriers and resolve conflict.

Using Media, to Mediate

by LeahWalters on Nov 17, 2009

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Using Media, to Mediate — Presentation Transcript