About I have been developing digital strategies since way back when digital was just called the internet. Having done everything in the 1990s from Webmaster at a computer hardware manufacturing company to Producer for the largest Interactive agency in the U.S., it was time to become a #DigitalBrickateer. I’ve been creating digital marketing strategies focusing on new themes and new audiences for LEGO Systems ever since June 2000.
My digital footprint @LEGO includes 13 years of well-crafted, innovative online solutions for global digital campaigns. Most recently, for the digital strategy behind the launch of LEGO Friends, once again marketing to new segments and broadening the LEGO business.