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Charleston2010

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  • 1. Library Connections A Non-Linear Approach to Planning, Marketing, and Creating the Positive User Experience LEAH DUNN, GUILFORD COLLEGE, GREENSBORO, NC
  • 2. Connections http://youtu.be/Ib4io-gaRso
  • 3. It’s a....
  • 4. Library
  • 5. Perception Gap Satisfaction rate to access to materials and resources
  • 6. Question: “The Library Is Important to me.”
  • 7. Room for improvemen t ✤ Study Space ✤ Library Hours
  • 8. WHAT THE CUSTOMER WANTS
  • 9. ...and (WHAT THEY NEED)
  • 10. Planning
  • 11. Marketing
  • 12. Creating the Positive User Experience

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