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Boston Bruins: Use of an Innovative Digital Marketing Network
Boston Bruins: Use of an Innovative Digital Marketing Network
Boston Bruins: Use of an Innovative Digital Marketing Network
Boston Bruins: Use of an Innovative Digital Marketing Network
Boston Bruins: Use of an Innovative Digital Marketing Network
Boston Bruins: Use of an Innovative Digital Marketing Network
Boston Bruins: Use of an Innovative Digital Marketing Network
Boston Bruins: Use of an Innovative Digital Marketing Network
Boston Bruins: Use of an Innovative Digital Marketing Network
Boston Bruins: Use of an Innovative Digital Marketing Network
Boston Bruins: Use of an Innovative Digital Marketing Network
Boston Bruins: Use of an Innovative Digital Marketing Network
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Boston Bruins: Use of an Innovative Digital Marketing Network

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A look at the Bruins DEN; an innovative cross-channel digital marketing intiative that triggers success on and off the ice.

A look at the Bruins DEN; an innovative cross-channel digital marketing intiative that triggers success on and off the ice.

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  • 1. Leah BradyBruins.nhl.com
  • 2. “The Boston Bruins are launchingan ambitious effort to bundle all oftheir digital, mobile, and socialonline assets under one umbrellabrand, so the team and its fanswill more easily tweet, friend, andpin each other.”–D.C. Denison, The BostonGlobeDigital Entertainment Network(DEN)Mobile AppTumblrBruins.comPinterestInstagramGoogle+FacebookTwitter“”The DEN is a dream cometrue. The opportunity also isripe for the team to buildrelationships with sponsorsand boost Proshop and ticketsales.”-Julie A. Novak, julieanovak.comYouTube
  • 3. More than 1.1million fans.Direct link to teamInstagram Feed.Boston Bruins FantasyChallenge Game.Photos andVideosFacebookFacebook.com/NHLBruins
  • 4. •Over 180,000 Followers.•Fan initiatives, promotions,giveaways, contests, and videostweeted regularly.•Team makes officialannouncements and updatesthrough twitter page.•Bruins-related news, on and offthe ice (including game updates).TwitterTwitter.com/NHLBruins
  • 5. •Instant alerts for breaking news.•Team schedules, stats,exclusive videos, ability topurchase Bruins tickets frommobile device.•Three major platforms: iPhone,Blackberry, and Android.•Provides users with live, real-time stats during games.Mobile AppItunes.com/boston-bruins-official-mobile
  • 6. “World’s Most Pinteresting Bear:”posts his favorite pictures of theteam and exclusive behind-the-scenes photos.PinterestPinterest.com/NHLBruins
  • 7. “The Captain gettingready to play #1000...no big deal.#bruins#poweredbyATT”-Shawn Thornton“Benny taping thestick he will use toscore his first goal ofthe playoffs! #bruins#poweredbyATT#BosWsh”-Tyler Seguin"heeeeeyyy youguys" #bruins#poweredbyat&t”-Andrew FerenceInstagram “Player Takeover”initiative.Statigr.am/NHLBruins
  • 8. •BostonBruins.com:•More than one million visitors per month.•Ranked one of the most trafficked sites inNHL.Bruins WebsiteBruins.nhl.com
  • 9. •Add Boston Bruins to circlefor updates, team news,announcements, photos, andvideos.•Team expected to host“Hangouts” with teampersonnel.Google+Plus.google.com/NHLBruins
  • 10. •One-stop shop for Bruinsnews, feature stories, photos,videos, and exclusive audiofeatures.•Interactive environment.TumblrNHLBruins/tumblr.com
  • 11. Mobile AppTumblrBruins.comPinterestInstagramGoogle+FacebookTwitterYouTube
  • 12. Sources“Bruins Launch Digital Entertainment Network (DEN).” Bruins.NHL.com: News.26 March 2012. http://bruins.nhl.com/club/news.htm?id=624162Dennison, D.C. “Bruins Shoot for Digital Advantage with Network.” The BostonGlobe. 26 March 2012. <http://articles.boston.com/2012-03-26/business/31241031_1_mobile-app-mobile-media-new-network>Novak, Julie A. “Boston Bruins Engage Fans with New Social Hub.” MovingTarget Media. 10 April 2012. <http://julieanovak.com/2012/04/10/boston-bruins-engage-fans-with-new-social-hub/>Plutsky, Gordon. “Why the Boston Bruins Became a Media Brand.” King FishMedia: ThinkTank Blog. 28 March 2012.<http://www.kingfishmedia.com/ThinkTank/bid/84545/Why-the-Boston-Bruins-Became-a-Media-Brand>

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