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How Are HR Executives Using Twitter? | Social Insights Report Q1 2013

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Imagine if you could listen to the daily conversations of human resources executives? How would you use what you heard to better reach, engage, and influence these business decision makers to take the …

Imagine if you could listen to the daily conversations of human resources executives? How would you use what you heard to better reach, engage, and influence these business decision makers to take the actions you care most about?

For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.

We created the Social Insights Report: HR Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing HR decision makers.

Inside this free guide, you'll discover:

* Which social networks should you invest your time and effort in?
* Is mobile something that you should prioritize?
* Which media publications should you advertise with?
* What topics should you create content around?
* Who should you get to speak at your events?

Download the guide and share your feedback with us on Twitter - we're @Leadtail.

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  • 1. Your Online Marketing and B2B Social Marketing Experts @Leadtail and @BestB2BSocialSocial Insights Report:HR Executives on TwitterReach, Engage, and Influence HR Decision MakersQ1 2013
  • 2. IntroductionDespite all the technology available, your ability to reach, engage, and influence HR executives isstill limited. While buyer personas, surveys, and search marketing data can get you in theballpark, we believe social media insights are now a “must-have” for understanding HR decisionmakers in a way that becomes truly actionable.With this in mind, we developed this report, HR Executives on Twitter, to provide social mediainsights into the patterns and behaviors of HR decision makers. Using Leadtail’s B2B SocialMarketing technology to analyze data from Twitter, this report reveals insights about HRexecutives to help you answer questions such as:Leadtail Your Online Marketing and B2B Social Marketing Experts!2!}  Which social networks are HR professionals active on?}  What topics are they talking about?}  How are they using mobile to engage via social media?}  What sources of content are HR executives sharing?}  What are the most influential people, brands, and publications with HR professionals?Armed with these social media insights, you can now take a more informed look atyour strategy for reaching, engaging, and influencing HR decision makers, and gettingthem to take the actions you care about most.
  • 3. Methodology and Data SetLeadtail Your Online Marketing and B2B Social Marketing Experts!The methodology the Leadtail team used in analyzing the data is as follows:1.  Identify senior HR professionals active on social media based on criteria such as job function,seniority, type of company, etc., to create the target audience data set.2.  Use the Leadtail B2B Social Marketing technology to extract insights around key activities, suchas what links are shared, who is mentioned and retweeted, popular hashtags, popular platformsused to share content, etc.3.  Review, analyze, and package these insights into periodic reports.The specific data set analyzed for this report was composed of:}  631 HR executives (manager level and above) working in the areas of: talent acquisition,learning management, and general HR practice.}  Both corporate and agency professionals.}  Primarily concentrated in North America.}  Total of 131,313 tweets, and 75,663 shared links.}  Tweets published between January 1, 2013 – April 1, 2013.3!
  • 4. Key Takeaways}  LinkedIn is the critical social network for reaching andengaging HR professionals.}  You cannot ignore mobile: two-thirds of the HR executivesin this sample shared from a mobile device during the reportperiod.}  Fish where the fish are: half of the most popular sharedsources of content are media sites geared specifically for anHR audience.}  Don’t forget the human element of HR: individual thoughtleaders and expert practitioners are the driving force behindthe content and conversations influencing HR execs today.Leadtail Your Online Marketing and B2B Social Marketing Experts!4!
  • 5. Where Are They Located?Our HR executives come from cities big and small across the United States.Leadtail Your Online Marketing and B2B Social Marketing Experts!5!Based on Location provided in Twitter Profile.
  • 6. How Do They Describe Themselves?The way senior HR professionals describe themselves on Twitter reveals topicalkeywords that can help you reach and engage them across the Social Web.Leadtail Your Online Marketing and B2B Social Marketing Experts!6!
  • 7. What Do They Talk About?7! Leadtail Your Online Marketing and B2B Social Marketing Experts!Hashtags reveal the topics and events, big and small, national and local, thatcaptured the attention of these HR executives in Q1 2013.
  • 8. Which Social Networks Are They Active On?8! Leadtail Your Online Marketing and B2B Social Marketing Experts!1%1%1%1%2%3%5%12%14%53%100%YelpSpotifyGetGlue.comTumblrVine - Make a ScenePinterestFacebookInstagramfoursquareLinkedInTwitterIn addition to Twitter, HR executives are activeon a number of other social networks, many ofwhich cross post content to Twitter.Not surprisingly, the most popular network withthese HR decision makers is LinkedIn – 53% ofour sample shared at least 1 tweet directly fromLInkedIn during the report period.% of HR Executives that shared between this network + Twitter during the report period
  • 9. How Are They Using Mobile?9!Web Only 34%Mobile & Web 66%Leadtail Your Online Marketing and B2B Social Marketing Experts!While many HR executives struggle in theirprofessional lives to figure out how to make the mostof mobile – they appear to have no problem figuringout where mobile fits in their own daily lives.Fully 2/3 of the HR professionals we analyzed sharedat least 1 tweet from a mobile device during the reportperiod. Understanding how to engage humanresources decision makers on mobile is clearly animperative for those who wish to influence and sell tothese executives.
  • 10. Which Apps + Platforms Drive Mobile Sharing?Leadtail Your Online Marketing and B2B Social Marketing Experts!With built-in features that promote sharing content to social networks, it’s not surprising that iPhoneapps dominate mobile sharing by senior HR professionals.10!6%6%8%9%9%12%12%14%18%40%Safari on iOSPhotos on iOSCamera on iOSiOSTwitter Mobile WebTwitter for AndroidInstagramfoursquareTwitter for iPadTwitter for iPhone% of HR Executives that published at least 1 tweet from this platform during the report period
  • 11. Leadtail Your Online Marketing and B2B Social Marketing Experts!11!4%4%5%5%10%16%21%53%67%68%Paper.liBufferFacebooktwitterfeedBullhorn ReachTweetDeckHootSuiteLinkedInTweet ButtonTwitter.com% of HR Executives that published at least 1 tweet from this platform during the report periodWhat Drives Sharing on the Web?HR Professionals share content in multiple ways – with a large majority using Twitter.com’s webinterface, as well as the distributed Tweet button at least once during the period.
  • 12. What Types of Content Do They Share?Leadtail Your Online Marketing and B2B Social Marketing Experts!12!eCommerce(e.g. Amazon)1%Social/UserGeneratedMedia14%MainstreamMedia35%Industry Media50%As the most shared type of content, industrymedia plays an important role in defining theconversations marketers have with each other,their internal teams, and ultimately clients andcustomers. Many of these publications featuresubmissions from HR thought leaders andexperts, and have robust email and social mediadistribution that keeps their content in front of HRprofessionals daily.Mainstream media sites are the second mostcommonly shared type of content. The vastmajority of mainstream media content shared isleadership, business, and strategy focused –typically covering broad industry issues andtrends.The social/user generated media category for HRprofessionals includes everything from insightfulvideos about emerging startup communities tothoughts on the latest episode of Scandal (hey,we’re human after all!) % of 100 Most Popular Shared Content Sources
  • 13. Mainstream Media Industry Specific Social/User GeneratedMediaForbes Business Insider LinkedInInc. Magazine Bullhorn Reach YouTubeHBR Blogs TLNT InstagramNew York Times ERE.net TwitterThe Huffington Post Mashable FacebookWall St. Journal Blogging4Jobs Paper.liFast Company Undercover Recruiter FoursquareCNN Money Recruiter PinterestBusinessweek Biz Journals SlideShareUSA Today Fistful of Talent GlassdoorWhat Are the Top Content Sources?The table below shows the 10 most shared content sources in each category. These top sitestend to be fairly stable over time, making them solid targets for PR and media programs to buildawareness for your products and services with HR decision makers.13!
  • 14. 26.  CNN MONEY27.  PINTEREST28.  BUSINESSWEEK29.  WSJ BLOGS30.  USA TODAY31.  BLOG TALK RADIO32.  VENTUREBEAT33.  WASHINGTON POST34.  HR BARTENDER35.  NPR36.  CBS NEWS37.  TWITPIC38.  CAREEREALISM39.  THE CYNICAL GIRL40.  AMAZON41.  CNN42.  ENTREPRENEUR43.  YOUTERN44.  SMART RECRUITERS45.  SOURCECON46.  WE KNOW NEXT47.  LIFEHACKER48.  SLIDESHARE49.  STEVE BOESE50.  SHRM51.  YAHOO! FINANCE52.  GLASSDOOR53.  TIM SACKETT54.  INDEED55.  RECRUITING BLOGS56.  HRE ONLINE57.  RESUMEBEAR BLOG58.  US NEWS MONEY59.  BUZZFEED60.  WIRED61.  BLOOMBERG62.  CNN – FORTUNE MGMT63.  THE ATLANTIC64.  MEGHAN M BIRO65.  YAHOO! NEWS66.  SLATE67.  HR CAPITALIST68.  HR EXAMINER69.  SMART BLOGS70.  SETH GODIN71.  VINE72.  S BROWNE HR73.  VICTORIO MILIAN74.  HR RINGLEADER75.  ESPN76.  LEUTE77.  HBR78.  TELENT MGT79.  PERFORMANCE I CREATE80.  XPERT HR81.  TALENT CULTURE82.  NO EXCUSES HR83.  BRAZEN CAREERIST BLOG84.  SOURCING KB85.  CNET NEWS86.  GOOGLE87.  LA TIMES88.  LINKEDIN TALENT SOLUTIONS89.  BOOLEAN BLACKBELT90.  NISHA RAGHAVAN91.  US NEWS92.  FASTCO DESIGN93.  SOCIAL MEDIA TODAY94.  ALL THINGS D95.  LEADERSHIP FREAK96.  NBC NEWS97.  BBC NEWS98.  FASTCO EXIST99.  KLOUT100.  LINKEDIN BLOG1.  LINKEDIN2.  FORBES3.  YOUTUBE4.  INC MAGAZINE5.  BUSINESS INSIDER6.  BULLHORN REACH7.  TLNT8.  HBR BLOGS9.  ERE10.  FOURSQUARE11.  INSTAGRAM12.  MASHABLE13.  NEW YORK TIMES14.  TWITTER15.  FACEBOOK16.  THE HUFFINGTON POST17.  WALL ST JOURNAL18.  PAPER.LI19.  FAST COMPANY20.  BLOGGING4JOBS21.  UNDERCOVER RECRUITER22.  RECRUITER23.  BIZ JOURNALS24.  FISTFUL OF TALENT25.  TECHCRUNCHThe following are the top 100 Content Sources shared by senior HR professionals in Q1 2013,based on the number of unique people from our set that shared the source during the period.Leadtail Your Online Marketing and B2B Social Marketing Experts!What Are the Most Shared Content Sources?14!
  • 15. Who Do HR Executives Retweet the Most?Leadtail Your Online Marketing and B2B Social Marketing Experts!15!There is persistent myth in socialmedia that content is retweetedbecause the reader likes it.While that is undoubtedly truesome of the time, there is oneless obvious (but profound)reason why people retweet.They think:“My followers will like this.”Whether it’s because it’s funny,timely, provocative, or topical -who gets retweeted is a reflectionof what people believe their ownaudience will find relevant.The word cloud to the right andthe list on the following pageshows the people that wereretweeted the most by HRexecutives in Q1 2013.
  • 16. Who Do HR Executives Retweet the Most?1.  @SBROWNEHR2.  @MEGHANMBIRO3.  @WILLIAMTINCUP4.  @LRUETTIMANN5.  @TOMBOLT6.  @ROBINSCHOOLING7.  @UNDERCOVERREC8.  @JRKUHNS9.  @NEW_RESOURCE10.  @THEHRBUDDY11.  @ANIMAL12.  @BRYANWEMPEN13.  @FISHDOGS14.  @SUSANAVELLO15.  @YOUTERNMARK16.  @KEVINWGROSSMAN17.  @HRBARTENDER18.  @DAVETHEHRCZAR19.  @DWANELAY20.  @THEONECRYSTAL21.  @AKABRUNO22.  @JOHNSUMSER23.  @LOLLYDASKAL24.  @MATTCHARNEY25.  @TIMSACKETT26.  @VALAAFSHAR27.  @EMILIEMECK28.  @JENNIFERMCCLURE29.  @LEVYRECRUITS30.  @TIFFANYKUEHL31.  @CHRISTOPHERINHR32.  @DONNAROGERSHR33.  @HRREMIX34.  @VICTORIO_M35.  @JIMSTROUD36.  @JOEGERSTANDT37.  @SHRMLOBBYSTLISA38.  @STEVEBOESE39.  @THISISLARS40.  @TRISHMCFARLANE41.  @MJCARTY42.  @BRYANCHANEY43.  @CYNDYTRIVELLA44.  @INCENTINTEL45.  @JKJHR46.  @JROCK9647.  @SHARLYN_LAUBY48.  @STACYZAPAR49.  @LEADERSHIPFREAK50.  @MARENHOGAN51.  @CZARINAOFHR52.  @DAWNRASMUSSEN53.  @GLENCATHEY54.  @KRIS_DUNN55.  @SOCIALSALIMA56.  @SUSANLAMOTTE57.  @SYLVIEDAHL58.  @ASHLAURENPEREZ59.  @FRANKZUPAN60.  @INCBLOT61.  @MANAGERSDIARY62.  @RMCGAHEN63.  @THETALENTPOOLHR64.  @TIMBAKERHR65.  @ALLIPOLIN66.  @AVIDCAREERIST67.  @BRADGALIN68.  @HRFISHBOWL69.  @HRLAURIERUE70.  @JOANGINSBERG71.  @JOHNPHUDSON72.  @KIMGARST73.  @SABRINALBAKER74.  @SHALLY75.  @BOBWARREN76.  @CESCOBAR7877.  @GREG_SAVAGE78.  @IMJEREMYR79.  @INTERVIEWIQ80.  @JASONLAURITSEN81.  @JESSELYNSTONER82.  @JOBHUNTORG83.  @JOHNHOLLON84.  @KJONESKC85.  @MIKEOWCARZ86.  @TALENTTALKS87.  @TIMJGARDNER88.  @WALLYBOCK89.  @HRMARGO90.  @JMASS91.  @JOANNCORLEY92.  @MIKEVANDERVORT93.  @MNHEADHUNTER94.  @RESEARCHGODDESS95.  @RHUMBARFAN96.  @SHRMSMG97.  @THEBUZZONHR98.  @DANIELPINK99.  @DOUGSHAW1100.  @DUSTINHAVERKAMPLeadtail Your Online Marketing and B2B Social Marketing Experts!16!The 100 people retweeted most by HR Executives, based on the number of unique people fromour set that retweeted the handle during the period.
  • 17. Who Do HR Executives Mention the Most?Leadtail Your Online Marketing and B2B Social Marketing Experts!17!Another measure of influence ishow often a person is mentioned.Mentioning a person by namecan mean a few different thingsin social media: it can meangiving credit to someone for anidea or piece of content beingshared, giving a shout-out tosomeone you’ve recently metwith, or even engaging someonedirectly in conversation.In any context, being mentionedis a sign that that person is anactive part of the socialconversation between HRprofessionals.The word cloud to the right, andthe list on the following page,show the top 100 people who arementioned most by HRexecutives.
  • 18. Who Do HR Executives Mention the Most?1.  @LRUETTIMANN2.  @SBROWNEHR3.  @STEVEBOESE4.  @WILLIAMTINCUP5.  @NEW_RESOURCE6.  @MEGHANMBIRO7.  @DAVETHEHRCZAR8.  @TIMSACKETT9.  @ROBINSCHOOLING10.  @SUSANAVELLO11.  @DWANELAY12.  @INCENTINTEL13.  @JRKUHNS14.  @THEHRBUDDY15.  @JKJHR16.  @THISISLARS17.  @ANIMAL18.  @THEONECRYSTAL19.  @UNDERCOVERREC20.  @CYNDYTRIVELLA21.  @TOMBOLT22.  @DONNAROGERSHR23.  @AKABRUNO24.  @BRYANWEMPEN25.  @HRFISHBOWL26.  @TIFFANYKUEHL27.  @MJCARTY28.  @JASONLAURITSEN29.  @JOEGERSTANDT30.  @VICTORIO_M31.  @FISHDOGS32.  @HRBARTENDER33.  @JOHNPHUDSON34.  @JOHNSUMSER35.  @TRISHMCFARLANE36.  @YOUTERNMARK37.  @INCBLOT38.  @JENNIFERMCCLURE39.  @KEVINWGROSSMAN40.  @KRIS_DUNN41.  @MIKEVANDERVORT42.  @BILLBOORMAN43.  @CHRISTOPHERINHR44.  @JOANGINSBERG45.  @SHRMLOBBYSLISA46.  @THELANCE47.  @CHINAGORMAN48.  @HRREMIX49.  @JROCK9650.  @MARENHOGAN51.  @BRADGALIN52.  @EMILIEMECK53.  @HRHOUND54.  @MATTCHARNEY55.  @UNLIKELYHRGUY56.  @CZARINAOFHR57.  @THEBUZZONHR58.  @BONNITORONTO59.  @DOUGSHAW160.  @JEFFWALDMANHR61.  @LISAROSENDAHL62.  @MARATHONHR63.  @BENEUBANKS64.  @CAROLDMACD65.  @SABRINALBAKER66.  @DUSTINHAVERKAMP67.  @JBALIVE68.  @NICOLEOCH69.  @RAY_ANNE70.  @TIMEBAKERHR71.  @LEVYRECRUITS72.  @NEXTJENHR73.  @MIKECHUIDIAN74.  @SHRMSMG75.  @SUSANLAMOTTE76.  @HRBUOY77.  @JENNYJENSHR78.  @JESSELYNSTONER79.  @KJONESKC80.  @MICHAELCHOPP81.  @RHUMBARFAN82.  @MATTMONGE83.  @MIKEHABERMAN84.  @SHRMTARA85.  @BRYANCHANEY86.  @CHRISPONDER87.  @DAWNRASMUSSEN88.  @DCUTRIGHT89.  @FRANKZUPAN90.  @GLENCATHEY91.  @HAVRILLA92.  @ITSHRC93.  @PASMUZ94.  @TEMAUK95.  @CIGARSPHR96.  @CORPORATEHRGIRL97.  @DNOEHR98.  @GETHIREDBYCAT99.  @HEATHERBUSSING100.  @IMSOSARAH101.  @JSARAHWATSHRThe 100 people mentioned most by senior HR professionals in Q1 2013, based on the numberof people in our sample that mentioned the user during the report period.Leadtail Your Online Marketing and B2B Social Marketing Experts!18!
  • 19. Which Brands Do HR Execs Retweet Most?Leadtail Your Online Marketing and B2B Social Marketing Experts!19!As social media continues toreshape how we communicate, theline between “publishers” and“brands” continues to blur.Traditional organizations, vendors,and service providers need to think(and act!) like publishers - or saidanother way, “brands” need tocreate and share content that ishighly relevant to engage theirtarget audience.So which brands are doing the bestjob creating the kind of content thatengages HR professionals andinspires them to pass that contenton to their networks?The word cloud to the right showsthe brands that were retweeted themost by HR executives in Q1 2013.
  • 20. Which Brands Do HR Execs Retweet Most?1.  @TALENTCULTURE2.  @BLOGGING4JOBS3.  @MASHABLE4.  @FORBES5.  @HARVARDBIZ6.  @TLNT_COM7.  @WEKNOWNEXT8.  @FASTCOMPANY9.  @WSJ10.  @SHRM11.  @HUFFINGTONPOST12.  @AMANET13.  @INC14.  @LEADERCHAT15.  @CAREERBUILDER16.  @RESUMEBEAR17.  @SMARTRECRUITERS18.  @HUMANCAPLEAGUE19.  @FISTFULOFTALENT20.  @TALEMETRY21.  @YOUTERN22.  @FORTUNEMAGAZINE23.  @SPARKHIRE24.  @FORBESTECH25.  @LINKEDIN26.  @SHRMPRESS27.  @DRIVETHRUHR28.  @CAREERSHERPA29.  @HRMAGAZINE30.  @TALENTNET31.  @TECHCRUNCH32.  @CAREEREALISM33.  @DALECARNEGIE34.  @INSPERITYJOBS35.  @NYTIMES36.  @STARRCONSPIRACY37.  @TALENTMGTMAG38.  @THOMASCAREER39.  @TIPS4RECRUITERS40.  @WHITEHOUSE41.  @BREAKINGNEWS42.  @CAREERBLISS43.  @ESPN44.  @HR_SAID_WHAT45.  @NBCNEWS46.  @OREO47.  @RECRUITERDOTCOM48.  @SPORTSCENTER49.  @THEATLANTIC50.  @THELADDERS51.  @ACHIEVERS52.  @CNNBRK53.  @EXPERTUSONE54.  @HIREONLINKEDIN55.  @HOURLY56.  @TODAYSHOW57.  @VENTUREBEAT58.  @BRAZENCAREERIST59.  @EMPLOYERSONDICE60.  @ENTMAGAZINE61.  @HRBLOGNETWORK62.  @KENEXA_HR_INST63.  @LA_SHRM64.  @NPRJOBS65.  @PEOPLECLUES66.  @SAI67.  @SMASHFLY68.  @TALENTANARCHY69.  @USATODAY70.  @WASHINGTONPOST71.  @WILSONHCG72.  @WOMENOFHR73.  @AP74.  @BI_CAREERS75.  @CNNMONEY76.  @HIREVUE77.  @SLATE78.  @GLASSDOOR79.  @HRFLORIDA80.  @ILSHRM81.  @KENEXA82.  @PERFORMANCEIC83.  @CNET84.  @DAILYMUST85.  @GLASSDOORDOTCOM86.  @HRHERO87.  @NPRNEWS88.  @BI_CONTRIBUTORS89.  @BLOOMBERGNEWS90.  @BUSINESSINSIDER91.  @BW92.  @CBSNEWS93.  @CNN94.  @FASTCODESIGN95.  @JOINTHEFLOCK96.  @KLOUT97.  @STARBUCKS98.  @TBI_WARROOM99.  @THEDAILYBEAST100.  @ASKAMANAGERThe following are the top 100 brands mentioned by HR execs, based on the number of uniquepeople in our sample that mentioned the brand during the report period.Leadtail Your Online Marketing and B2B Social Marketing Experts!20!
  • 21. Which Brands Do HR Execs Mention Most?Leadtail Your Online Marketing and B2B Social Marketing Experts!21!Looking at what brands HRexecutives mention on Twittercan give us another perspectiveon the forces that shape theirviews on products, services, andindustry trends.In this case, the brands beingmentioned align closely topopular sources of sharedcontent. Hence, the brandsmentioned most are a goodindicator of where the content HRdecision makers are consumingis coming from.The word cloud on the right, andthe list on the following page,show the brands that arementioned the most by HRprofessionals.
  • 22. Which Brands Do HR Execs Mention Most?1.  @TLNT_COM2.  @INC3.  @HARVARDBIZ4.  @BLOGGING4JOBS5.  @LINKEDIN6.  @ERE_NET7.  @WSJ8.  @MASHABLE9.  @SHARETHIS10.  @FORBES11.  @FOURSQUARE12.  @YOUTUBE13.  @FISTFULOFTALENT14.  @FASTCOMPANY15.  @SHRM16.  @WEKNOWNEXT17.  @RECRUITERDOTCOM18.  @BW19.  @DRIVETHRUHR20.  @FORTUNEMAGAZINE21.  @NYTIMES22.  @PINTEREST23.  @TALENTCULTURE24.  @TECHCRUNCH25.  @BI_CAREERS26.  @CAREEREALISM27.  @HUFFINGTONPOST28.  @CNNMONEY29.  @KLOUT30.  @SAI31.  @TWITTER32.  @USATODAY33.  @VENTUREBEAT34.  @SOURCECON35.  @SHRMSTORE36.  @USNEWS37.  @ASKAMANAGER38.  @CAREERBUILDER39.  @HIREVUE40.  @JOBSITEUS41.  @TALENTANARCHY42.  @CBSNEWS43.  @ENTMAGAZINE44.  @SHRMPRESS45.  @ZITE46.  @AMAZON47.  @EMPLOYERSONDICE48.  @HREXAMINER49.  @HUFFPOSTBIZ50.  @NPR51.  @SHRMATEAM52.  @YAHOO53.  @YOUTERN54.  @BRAZENCAREERIST55.  @CAREERSHERPA56.  @KRED57.  @NPRJOBS58.  @SMASHFLY59.  @STARRCONSPIRACY60.  @WOMENOFHR61.  @AP62.  @SCOOPIT63.  @STARBUCKS64.  @BLOOMBERGNEWS65.  @CNN66.  @GLASSDOOR67.  @HRHERO68.  @SLIDESHARE69.  @SPARKHIRE70.  @TALEMETRY71.  @ACHIEVERS72.  @FACEBOOK73.  @FEEDLY74.  @GLASSDOORDOTCOM75.  @GOOGLE76.  @LA_SHRM77.  @NPRNEWS78.  @PERFORMANCEIC79.  @SLATE80.  @TALENTNET81.  @TBI_WARROOM82.  @WORDPRESSDOTCOM83.  @BI_CONTRIBUTORS84.  @BUSINESSINSIDER85.  @ILSHRM86.  @JOINTHEFLOCK87.  @KENEXA_HR_INST88.  @LEADERSWEST89.  @PEOPLECLUES90.  @TODAYSHOW91.  @WASHINGTONPOST92.  @CNET93.  @DAILYMUST94.  @EVENTBRITE95.  @GUARDIAN96.  @HRFLORIDA97.  @SBLEADERS98.  @SMARTRECRUITERS99.  @THEDAILYBEAST100.  @WILSONHCGLeadtail Your Online Marketing and B2B Social Marketing Experts!22!The 100 brands mentioned most by senior HR professionals in Q1 2013, based on the numberof people in our sample that mentioned the brand during the report period.
  • 23. ConclusionsImagine if you could listen to the daily conversations of human resourcesexecutives… How would you use what you heard to better reach, engage, andinfluence these HR decision makers to take the actions you care most about?For example, would it provide you insights into where to advertise, whatcontent to create, who to build relationships with, and how best to develop andimplement your social media strategy? Sure it would.We created the B2B Social Marketing Report: HR Executives on Twitter toprovide you with social media insights to help you make more informeddecisions for reaching, engaging, and influencing Human Resources decisionmakers.And since the topics, content sources, and influencers are constantly changingso, too, are the social media insights for HR executives. With this in mind, keepan eye out for our upcoming Q2 2013 report!Leadtail Your Online Marketing and B2B Social Marketing Experts!23!
  • 24. About LeadtailLeadtail is an agency focused on making online marketing and social media work forbusiness. The Leadtail team has developed and implemented social media programsand campaigns for leading consumer and business brands including TiVo,WageWorks, Alcatel-Lucent, Symantec, Adaptive Planning and Peoplefluent.Connect with us!Leadtail Your Online Marketing and B2B Social Marketing Experts!24!@Leadtail, @BestB2BSocialwww.linkedin.com/companies/Leadtailwww.Leadtail.com/blog/888.705.4777

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