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Teaching your business to market itself
 

Teaching your business to market itself

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Review of the key principles for making you business more refer-able and an overview on creating a referral marketing system so that you business markets itself.

Review of the key principles for making you business more refer-able and an overview on creating a referral marketing system so that you business markets itself.

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    Teaching your business to market itself Teaching your business to market itself Presentation Transcript

    • Who
Are
We?
 •  Marke,ng
services
firm
–
coaching
and
consul,ng

 »  1:1
Coaching,
Group
Coaching
 »  Frac,onal
VP
of
Marke,ng
 »  Referral
Marke,ng
Coaching
and
Classes
 »  Social
Media
Coaching
and
Learning
 •  Authorized
Duct
Tape
Marke,ng
coaches
 •  Offices
in
Boston
and
Philadelphia
 •  Clients
throughout
North
America
 •  We
help
our
clients
stop
was,ng
money
on
marke,ng
that
 does
not
create
results

    • 









The

 




reali&es

 
















of
referral

    • #1
People
make

 





referrals
because

 









they
need
to

    • #2
All
business

 






involves
risk

    • #3
Nobody
talks

 







about
boring

 










businesses

    • #4
Consistency

 








builds
trust

    • #5
Marke,ng
is

 







a
system

    • Defini,on
of
Marke,ng
 Know
 Like
 Trust

    • 









4Ps

 












vs.

 
















4Cs
+3

    • Content

    • Context

    • Connec,on

    • Community

    • +1
Contacts

    • +2
Calendar

    • +3
Consistency

    • 


Digital
 interac,vity

 is
now
at
the


 


center
of

 





marke,ng

    • The
funnel

 



is
broken
 “When
it
comes
to
lead
and

 

referral
genera3on,
customer

 

experience
is
the
new
black.”

    • The
Marke,ng
Hourglasssm
 Know
 • Who
and
how
 • Ads
 • Referrals
 Like
 • Web
site/blog
 • Recep,on
 • Newsle[er
 Trust
 • Search
 • Expert
content
 • Sales
presenta,on
 Try
 • Webinar
 • Evalua,on
 • Nurturing
 Buy
 • Service
team
 • New
customer
kit
 • Finance/delivery
 Repeat
 • Post
project
survey
 • Cross
selling
 • Quarterly
events
 Refer
 • Results
reviews
 • Partner
intros
 • Peer2peer
events
 ©
Duct
Tape
Marke3ng
–
all
rights
reserved

    • Filling
the
gaps
–
product
and
process
ques,ons
 Know
 • Who
and
how
 • Ads
 • Referrals
 Like
 • Web
site/blog
 • Recep,on
 • Newsle[er
 Trust
 • Search
 • Expert
content
 • Sales
presenta,on
 Try
 • Webinar
 • Evalua,on
 • Nurturing
 Buy
 • Service
team
 • New
customer
kit
 • Finance/delivery
 Repeat
 • Post
project
survey
 • Cross
selling
 • Quarterly
events
 Refer
 • Results
reviews
 • Partner
intros
 • Peer2peer
events
 ©
Duct
Tape
Marke3ng
–
all
rights
reserved

    • The
Referral
Engine
System
 • 
Be
more
referable

 • 
Authen,c
strategy
 • 
Content
that
builds
trust

 • 
Content
that
educates

 • 
Customer
community
 • 
Partner
community
 • 
Execu,on
 • 
Follow‐up

    • Referral
Engine
Pro
Groups
 • 
Group
Based
Coaching
 • 
Create
a
Unique
System
 • 
Develop
the
Tools
Needed
 • 
Create
a
Precise
Strategy
 • 
Real‐Time
Feedback
 • 
Online
+
Offline
Tools
 • 
4
Weeks/Once
per
Week
 • 
$495.00

    • Authen,c
strategy
 • 
Ideal
customer
 • 
Core
talkable
difference
 • 
Suppor,ng
elements
 • 
Culture
to
match
 • 
Expecta,on

    • Content
that
builds
trust
 • 
Educa,onal
 • 
Social
media
 • 
SEO
 • 
Reviews
 • 
Tes,monials

    • Content
that
educates
 • 
White
papers
 • 
Webinars
 • 
FAQs
 • 
Success
stories
 • 
Perfect
Intro

    • Customer
community
 • 
Champions
 • 
Educa,on
 • 
Offers
 • 
Tools
 • 
Community

    • Partner
community
 • 
Frame
of
mind
 • 
Iden,fy
 • 
Recruit
 • 
Ac,vate
 • 
Plajorm

    • Execu,on
 • 
Collec,on
 • 
Results
review
 • 
Moments
of
truth

    • Follow‐up
 • 
A
lead,
now
what?
 • 
Customers
 • 
Partners
 • 
Measure

    • Summary
 • 
7
C’s
Help
Make
You
More
Referable
 • Digital
Interac,on
isn’t
a
tac,c
–
it
 underlies
everything
 • 
It’s
not
a
funnel,
it’s
an
hourglass
 • 
Create
Referral
System
 • 
Execute
and
Measure
 • 
Follow
Up

    • Referral
Engine
Pro
Groups
 • 
Group
Based
Coaching
 • 
Create
a
Unique
System
 • 
Develop
the
Tools
Needed
 • 
Create
a
Precise
Strategy
 • 
Real‐Time
Feedback
 • 
Online
+
Offline
Tools
 • 
4
Weeks/Once
per
Week
 • 
$495.00

    • We
help
small
businesses
stop
was,ng
money
on
marke,ng
 Thank
You
&
Ques&ons 
 Please
take
a
moment
to
complete
the
post
 
 presenta,on
that
you
will
receive
shortly Contact
Us 
 Web:
www.leadingresults.com
 Email:
info@LeadingResults.com
 Phone:
888‐717‐1715
 Twi[er:
@LeadingResults
;
@LauraBLorenz
 FaceBook:
facebook.com/leadingresults