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Social media overview and action ideas.pptx
 

Social media overview and action ideas.pptx

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How to get started using social media in your business.

How to get started using social media in your business.

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    Social media overview and action ideas.pptx Social media overview and action ideas.pptx Presentation Transcript

    • How  Do  You  Eat  An  Elephant?   A  Prac5cal  Guide  to     Social  Media  Marke5ng  
    • Agenda   •  What’s  working  and  not,  in  marke5ng?   •  Approach  to  Social  Media  Marke5ng   •  Tools  &  Tips   »  What  to  do  rather  than  How   •  How  you  can  learn  more  
    • At  the  end  of  this  session   You  will  have…   •  A  good  idea  of  where  to  start   •  A  good  idea  of  what  to  do  first   •  A  good  idea  of  where  to  turn  for  help   •  An  understanding  of  how  to  evaluate  “help”  
    • Who  is  this  Dan  Kraus  guy?   •  25  year  sales  &  marke5ng  veteran     –  9+  years  with  Great  Plains  SoPware  (‘89-­‐’98)   –  6+  years  with  SAP  (‘03-­‐’09)   –  Allaire   –  Macromedia   –  Infinium  SoPware   –  ADP,  Con5nental  Cable  (Comcast)   •  Founded  3  companies   •  UMASS  Amherst,  Marke5ng  
    • Leading  Results  Overview   •  Marke5ng  services  firm  –  coaching  and  consul5ng     »  1:1  Coaching,  Group  Coaching   »  Frac5onal  VP  of  Marke5ng   »  Social  Media  Coaching  and  Learning   »  Referral  Marke5ng  Coaching  and  Classes   •  Authorized  Duct  Tape  Marke5ng  coaches   •  Offices  in  Boston  and  Philadelphia   •  Clients  throughout  North  America   •  We  help  our  clients  stop  was5ng  money  on  marke5ng  that   does  not  create  results  
    • No  Theory,  No  Learning  
    • Interrup5on  doesn’t  work;     I  want  to  find  you  when  I  need  you  
    • Outbound  vs.  Inbound  Marke5ng   Outbound   Inbound   (Prospec0ng,  Hun0ng,  Interrup0ng)   (A7rac0ng,  Educa0ng,    “Ge<ng  Found”)   Print  Ads   Blogs,  e-­‐books,    white  papers   Radio  Ads   Podcasts   Television  Ads   Videos   Tradeshows   Webinars   Cold  Calling   Search  Engine  Op5miza5on   E-­‐mail  Blasts   RSS,  Feeds  
    • Myths:   Social  Media  Marke5ng  Doesn’t  Work  For….   •  Services  or  B2B  or  Government  or  Non  Profits   or  etc,  etc,  etc   My  Customer  doesn’t  use…   •  Twiker  or  Facebook  or  LinkedIN  or  YouTube  or   Flickr  or  Yelp  or  etc,  etc,  etc  
    • Marke5ng  …X...  Has  Always  Been  Different  
    • Social  Media  =  New  tools  
    • Strategy  Before  Tac5cs  
    • Marke0ng  is…    Geong  someone,  who  has  a  need,  to  know,  like   and  trust  you….    So  that  they  will  try,  buy,  repeat  purchase  and   refer  you  and  your  organiza5on.  
    • Strategy  Before  Tac5cs   What Why Who
    • Social  Media  Marke5ng  is  a  part  of  your   overall  marke5ng  system  
    • Social  media  isn’t  just  about  self-­‐   promo5on   •  Online  conversa5ons   •  Listening   •  Customer  Service   •  Spoong  Trends   •  Collabora5ng  
    • Opening  up  new  access  points   LinkedIn   Friend   YouTube   Feed   Online  PR   Facebook   Website   or  Blog   Flickr   Twiker   Stumble   Digg   Upon  
    • Where  to  Start?   The Conversation Prism -Brian Solis
    • Marke5ng  Hourglass  Tac5cs   Know   • Social  Profiles   • Local  Search  Lis5ngs   • Links  from  relevant  community  sites   Like   • Web  site,  extended  social  media  presence     • Blog  posts  and  comments  on  other’s  posts   • Newslekers  and  other  archived  ar5cles   Trust   • Marke5ng  “kit”   • Value  added  content,  relevant  twiker  feed   • Tes5monials  Videos  –  Your  site  &  YouTube   Try   • How-­‐to  documents  or  videos   • Detailed  Evalua5on??   • “Small”  Products??   Buy   • New  Customer  welcome  process   • New  customer  kit  –  help  forums,  outside  communi5es   • PR  Announcement  on  PitchEngine   Repeat   • Newslekers   • Twiker  Updates   • LinkedIN  or  private  groups   Refer   • Results  reviews   • Joint  marke5ng  introduc5ons   • LinkedIN  Groups   ©  Duct  Tape  Marke.ng  –  all  rights  reserved  
    • The  Big  Four  
    • Listen  First  
    • 2  Great  Listening  Tools  
    • www.Google.com/Alerts  
    • hkp://search.twiker.com/advanced  
    • Geong  Found  
    • Grab  Your  Digital  Real  Estate  
    • Create  a  Google  personal  profile   hkp://www.google.com/profiles  
    • Local  search  profiles   •   Google  Maps   •   Yahoo  Local   •   Bing   •   google.com/lbc  
    • Social  search  profiles   •   Yelp!   •   CitySearch   •   Insider  Pages  
    • Being  ac5ve  in  the  “blog-­‐sphere”  is   a  great  way  to  get  found  
    • Your  content  will  drive  inbound  traffic   •  Value  added  content   »  Not  selling,  helping   •  You  need  a  content  strategy   »  Reduce,  Reuse,  Recycle     •  You  need  content  sources   •  It  must  be  relevant    
    • Blogging  best  prac5ces   •  Read,  follow,  listen  and  comment   •  When  you  are  ready  to  write,  write   what  people  search  and  what  you   know   •  Feed  the  spiders  oPen   •  Engage  your  comment  community   •  Amplify  your  message  
    • Create  a  LinkedIn  personal  profile  
    • Create  a  LinkedIN  company  profile  
    • LinkedIn  best  prac5ces   •   Profile  –  links,  keywords,  descrip5ve   •   Status  updates  (+Twiker)   •   Repurpose  content  –  Slideshare,  YouTube   •   Search  for  leads  –  Ideal  Customer  Profile   •   Recommend  clients,  partners   •   Use  Groups   •   Ques5ons  and  Answers  
    • Twiker  is  like  text  messaging   EXCEPT          Instead  of  you  deciding  who  to  send  the   message  to:      You  broadcast  messages  (Tweet)      We  decide  if  we  want  to  listen  (follow)      P..S.  You  can  also  send  direct  messages,  just   like  regular  tex5ng.  
    • Who  do  I  follow?   •  Twellow.com   •  Mr  tweet   •  Just  Tweet  It   •  Tweepsearch.com   •  search.twiker  
    • You’  ll  want  some  tools  for  Twiker   • TweetDeck.com   • Seesmic.com   • HootSuite.com  
    • What  do  I  say?   •  Relevant  to  your  ideal  customer   (follower)   •  Mix  of  new  and  re-­‐tweet   •  Not  your  lunch  menu   •  Your  tweets  become  a  reflec5on   of  you  
    • Some  basic  Facebook  stuff   •   Profile   •   Fan  Page   •   Groups   •   Ads  
    • Create  a  fanbusiness  page  
    • Facebook  best  prac5ces   •   Build  fan  page     •   Promote  with  special  modules  and          content   •   Repurpose  content   •   Be  consistent   •   Use  ads  to  promote  content  
    • Taming  the  beast  
    • Create  a  rou5ne   •   Daily   •   Weekly   •   Monthly    
    • Then  pick  your  tools  
    • Dashboards  help  you  organize  
    • CRM  systems  are  beginning  to  integrate  with   social  media   ACT!  2010  
    • Integrate  and  amplify  your  message  
    • Recap   •  Strategy  before  tac5cs   •  Listen  first   •  Get  found  by   »  claiming  your  digital  real  estate   »  create  and  share  valuable  content   •  Lead  back  to  your  web  site   •  Use  a  system  to  stay  on  top  of  things   »  Select  tools  aPer  you  define  your  needs  
    • Social  Media  Pro  
    • Social  Media  Pro   •  Six  Sessions  Delivered  over  5  Weeks   •  Each  session  has  4  –  8  Lessons   •  Each  lesson  includes:   »  A  video  presenta5on     »  PDF  presenta5on  and  video  transcript     »  Ac5on  steps     »  Resources  for  each  step     »  Supplemental  videos  to  guide  you  through  the   ac5on  steps    
    • Social  Media  Pro  Programs   •  Group  Coaching      Next  group  starts  August  17th    $549  Regular  Price       $399  if  you  sign  up  before  August  1st   •  Self  Study   •  1:1  Coaching  and  Instruc5on  
    • Our  Guarantee   •  Your  absolute  sa5sfac5on  with  Leading  Results   isn’t  just  our  goal,  it’s  our  promise   »  If  you  akend  the  sessions  and  do  the  lessons,  we   will  refund  your  fees  if  you  are  not  sa5sfied.   »  The  catch  –  you  need  to  tell  us  why  you  are  not   sa5sfied  and  how  we  can  improve.  
    • We help small businesses stop wasting money on marketing Thank  You  &  Ques0ons   Please  take  a  moment  to  complete  the  post   presenta5on  that  you  will  receive  shortly   Contact Us Web: www.leadingresults.com Email: dkraus@LeadingResults.com Phone: 978-562-4161 Twitter: @LeadingResults FaceBook: facebook.com/leadingresults