Maximising your brand power online for HunterNet

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CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre

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  • Meet Ruth
  • 9.45am - The aim of this session before morning tea is to gain an understanding of your own individual workstyle preferences and the implications they may have on others.
    To do this we are going to use a tool called the PCSI – The Personal Coaching Style Inventory. As an accredited coach I use this tool with my clients as it is a great tool that can be used quickly and easily and it translates easily into everyday work and life.
    This tool is not a psychological personality typing tool – it is a self inventory to gain a snapshot of how people communicate, give and receive feedback and relate to others. So in this session you should learn a little more about your own style as well as a bit about the styles of each other.
    This should not be a session of poking fun at each other and your individual differences, we all know everyone can’t be perfect like we are. But what it should remind you of is how you all have roles to play in this team whether you are from the Occupational Rehab Team, the Medical Team or the Admin Team that this Newcastle branch of CS Health cannot work effectively nor efficiently if you lack an appreciation of or faith in each others ability to do your role.
  • 10.09am Page 1-2
    Write responses on a flipchart.
    Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
  • 10.09am Page 1-2
    Write responses on a flipchart.
    Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
  • Maximising your brand power online for HunterNet

    1. 1. Maximising your Brand Power Online Heidi Alexandra Pollard www.UQpower.com.au
    2. 2. Communication Definition -Oxford Dictionary -Means of imparting or exchanging, sending or receiving information, by writing, speaking or using some other medium eg: telephone, television.
    3. 3. Why Online & Social Media? • The online world and social media is simply another step in the evolution of communication. • The ability for social media to provide a 'one to many' vehicle which can amplify to a 'many to many' communication of ideas and content now means there is scope for businesses (and individuals) to spread their message quickly, efficiently and cheaply.
    4. 4. What percentage of Hunter businesses do you think have a dedicated website? Are you surprised about the low number of companies in the Hunter Region who have a dedicated website? Who’s taking advantage locally? Based on research by the Hunter Research Foundation 2014
    5. 5. What percentage of Hunter businesses do you think use social media to market their business? Are you surprised about the low number of companies in the Hunter Region taking advantage of low-cost to free advertising? Who’s taking advantage locally? Based on research by the Hunter Research Foundation 2014 37% Of companies use social media to market their business
    6. 6. What percentage of Hunter businesses do you think use the internet for business related research? Who’s using technology? Based on research by the Hunter Research Foundation 2014 72% Of people have used the internet for business related research in the past 12 months
    7. 7. What percentage of Hunter businesses do you think use the internet for business banking and purchasing? Who’s using technology? Based on research by the Hunter Research Foundation 2014 79% Have used the internet for banking and to pay bills or buy goods over the past 12 months
    8. 8. The challenge then for business owners and professionals is in the online world is not ‘if’ they should use the technology. It is what can they do to ensure they stand out.stand out.
    9. 9. • So let’s look at the #1 place to start if you are yet to dip your toe online and with social media The #1 place for business to be
    10. 10. • LinkedIn is a professional online networking tool that works particularly well for business-to- business (B2B) relationships. • It is like a directory of valuable business contacts and, just as with ‘offline’ networking, you get to choose who you connect with. • LinkedIn allows you to find people based on their profession, keywords, companies, education etc which makes it an extremely effective tool. What is
    11. 11. What is • LinkedIn has great Search Engine Optimisation (SEO) and therefore ranks very high on Google. So, when you search for a name on Google or any other search engine, you will usually come across that person’s LinkedIn profile (if they have one). • LinkedIn like any business relationship is still about give and take. It does take a bit of work (10 minutes every 2 days) to get the best results.
    12. 12. Why choose • LinkedIn is an incredible tool for building visibility and community on the web. • It’s the largest professional network, with over 300 million contacts. • That’s a lot of opportunities to build your brand, succeed professionally and stand out as Unique. • If you don’t yet have a company website you can use LinkedIn to ensure there is information about you and your business available online.
    13. 13. to improve your UQ
    14. 14. Add a position Create a compelling profile, not a resume rehash! Update your employment history and professional accomplishments. Be sure to include your current position or job title and make sure it is aligned with your ONE THING – your UQ factor you want to be known for.
    15. 15. 7 Secret Tip Add in what you do or your tagline – not just your title – it’s a great for keywords. The more skills and job titles that match recruiter or business searches for candidates, partners and suppliers, the higher volume of traffic your profile will receive. In turn, better traffic means you’re more likely to be the target of a new connection or opportunity.
    16. 16. Add a photo A professional looking photo or ‘headshot’ means you are putting your best foot (or face) forward. It also means people will recognise you which adds to the Know, Like and Trust factor. And when meeting up for a coffee with someone you met on LinkedIn you can spot them – avoids awkward approaches with strangers!
    17. 17. People are visual Take a look at this eye pattern research for a LinkedIn page. Notice how the eye lingers much longer on the photo that anywhere else on the page. That’s why you need a great headshot.
    18. 18. Join and interact in relevant groups A great feature of LinkedIn is its groups. There are literally thousands of groups on LinkedIn where people discuss different topics. A great strategy is to join and participate in group discussions that your target market is part of. Demonstrate your expertise and position yourself as an expert. This will build trust and attract more business. Or create your own!
    19. 19. Group interaction tips •Answer questions to highlight your subject expertise •Communicate. Show interest. Look for ways to help. •Be your UQ self. Be real. Be yourself. •Don’t always be in selling mode! •Have fun!
    20. 20. Create a business page People can find you based on the keywords that you use, and likewise you can search for potential strategic alliance partners, find people and businesses in the same industry and email people directly without having to go through numerous channels. A LinkedIn Business page can act as an extra website so people can find out more about what you do. You can also post updates and information and read reports on the people that are viewing your page. Oh and share it!
    21. 21. Keep it fresh •Aim to update it 1-3 times per week •Start with an action verb •Include links to articles and presentations •Update status – strictly business (this is not FB!)
    22. 22. • Use LinkedIn to do research about people. For example, if you about to meet with the CEO of Goldmine Co. you can look him up on LinkedIn and find out more about him before your meeting. • All recruitment companies use LinkedIn to find and screen suitable candidates. • Remember to link your company website, business card, email signature to your LinkedIn page. • Make contact with potential clients or joint venture partners – remember to follow up and follow through with offline activities too! What else can I do with
    23. 23. BEST TIMES WORST TIMES 7am – 9am 10pm – 6am 5pm – 6pm Best times to use
    24. 24. • So let’s look at the #2 place to start if you are ready to really boost your business brand and profile using social media is: • Our own web hit experience - Before UQTV (2013) 5,000 hits per month - After UQTV (2014) 50,000 hits per month The #2 place for business to be
    25. 25. What’s your next move?
    26. 26. Want more? Contact us: support@UQPower.com.au Follow us: Twitter: @UQPower Facebook https://www.facebook.com/UQpower LinkedIn http://www.linkedin.com/company/uq-power Resources: http://www.uqpower.com.au

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