Herding Monkeys: How to lead the creative talent of your people and get commercial results - by Nigel Collin
by Nigel Collin on Feb 09, 2011
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Herding Monkeys by Nigel Collin ...
Herding Monkeys by Nigel Collin
This book is about how to get the most from your creative people and creative teams. It’s not about being more creative or generating ideas – it’s about inspiring and nurturing the creativity of others. It’s about leading the creativity in your business, so you get the commercial results you need and achieve real business value.
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