Fu ndamentals final


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  • Subjects we offer: Math, Science, History, and English. In after study activities: Basketball, Flag Football, Ultimate Frisbee, and lots of board games to choose from!
  • Softball, Dancing, track, modeling Basketball Running Basketball, Soccer, swimming Art Track, Interactive Media Football, basketball, and PS 3 games Basketball football and soccer
  • Details: Facilities=gyms, classrooms, libraries, & fields. Transportation=request AISD school bus support Open Monday-Friday
  • We devote 40% of advertising effort to working with schools, 20% to social media, another 20% to direct mailers, and the last 20% to a organization website. Direct mail will involve postal mailers and brochures distributed with newsletters from non-profit organizations (in addition to schools that will distribute them through report cards) from schools
  • $75 school gym rent out per pay tutors $15 an hour In case of surplus money: spend it on expanding operations & community improvement
  • Grants from the government We also hold fundraising events on weekends We collaborate with organizations such as NFL Play 60 and NBA Fit as partners and sponsors
  • We differ in the fact that we don’t JUST focus on educating. We also want your child to have fun and participate in exercise We work closer with schools and think about the needs of the people
  • Fu ndamentals final

    1. 1. FUNdamentals Where it’s fun to learn!
    2. 2. What we do <ul><li>Tutor students from ages: 8-18 in small groups </li></ul><ul><li>Incorporate fun activities with learning </li></ul><ul><li>Make it affordable for all </li></ul><ul><li>Encourage participation with a reward system </li></ul>
    3. 3. Customer Insights <ul><li>Interested activities: basketball, football, soccer, interactive games </li></ul><ul><li>Potential customers were willing to pay $50 - $200 per month </li></ul>What subjects do you struggle with most Do you prefer group or individual tutoring? <ul><li>100% of students surveyed were willing to try a tutoring service </li></ul>
    4. 4. Where We Operate <ul><li>Austin city area </li></ul><ul><ul><li>District details </li></ul></ul><ul><ul><ul><li>86,100 students </li></ul></ul></ul><ul><ul><ul><li>124 schools </li></ul></ul></ul><ul><li>Rent facilities </li></ul><ul><ul><li>local high schools </li></ul></ul><ul><li>Transportation </li></ul><ul><ul><li>AISD partnership </li></ul></ul>
    5. 5. Marketing Message <ul><li>Our Slogan : FUN damentals , where it’s fun to learn! </li></ul><ul><li>Our Motto: </li></ul><ul><li>Our Mission: To provide quality tutoring for all economic levels and promote healthy living </li></ul>Healthy Mind Healthy Body Healthy Life
    6. 6. Promotion Strategy <ul><li>Getting the word out: brochures, posters, and online commercials </li></ul><ul><li>Partners </li></ul><ul><ul><li>L ocal schools </li></ul></ul><ul><ul><li>Churches </li></ul></ul><ul><ul><li>Non-profit organization </li></ul></ul>
    7. 7. Price Arrangement <ul><li>Prices range from $50-$150 based on income </li></ul><ul><ul><li>Confidential price subsidies given after verification </li></ul></ul>
    8. 8. Price Comparison * based on a 12 hours of tutoring/month
    9. 9. Financial Estimates <ul><li>Yearly revenue of $ 120,000 </li></ul><ul><ul><li>100 students average price ($100 ) </li></ul></ul><ul><li>Yearly Expenses $158,400 </li></ul><ul><ul><li>$57,600 facilities </li></ul></ul><ul><ul><li>$28,000 advertising </li></ul></ul><ul><ul><li>$72,000 for tutor wages </li></ul></ul><ul><li>Annual Grant and Sponsorship need $38,400 </li></ul><ul><ul><li>$46,080 with incidentals of 20% </li></ul></ul>
    10. 10. Funding <ul><li>Grants </li></ul><ul><li>Fundraisers </li></ul><ul><li>Partnerships with NFL Play 60 and NBA Fit </li></ul>
    11. 11. Competitive Advantage <ul><li>Active </li></ul><ul><li>Group Learning </li></ul><ul><ul><li>(Individual Option) </li></ul></ul><ul><li>School Partnerships </li></ul><ul><li>Flexible Pricing </li></ul>
    12. 12. Conclusion <ul><li>We provide a fun, yet educational program for your children and teens at a good price </li></ul><ul><li>We help your kids stay on top of their work and stay in shape for setting up a better future. </li></ul><ul><li>LEARNING is FUN damental </li></ul>
    13. 13. Questions?