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"Get Your In-Bound Marketing Ready to Race With The Inbound Marketing Checklist"  Doug Karr: President and CEO DK New Media
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"Get Your In-Bound Marketing Ready to Race With The Inbound Marketing Checklist" Doug Karr: President and CEO DK New Media

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Everyone wants to run with a winner and that's true of your prospects too. While you are building a winning demand generation strategy, prospects will be researching your brand, products and services …

Everyone wants to run with a winner and that's true of your prospects too. While you are building a winning demand generation strategy, prospects will be researching your brand, products and services online to find out more about you and how well you are racing against your competitors. We'll provide a baseline checklist to help you focus your efforts and take advantage of trends-from Search, to Social, Email, Mobile and Video-and beyond.

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  • 1. EngageThe InboundMarketingChecklistDouglasKarrDK New Media
  • 2. How Do People Buy From You?+ =+ =Sales:Marketing:CallsAds, Content, Events
  • 3. Reality of How People Buy From You+=+ ++ -Sales Marketing Search SocialLocation Reviews Competition
  • 4. It’s Paths, Not Funnels
  • 5. Why Do People Select You?TrustAuthorityProductConveniencePriceService
  • 6. EngageEngagement happens whenProspect NeedsMatch your ServiceThey Found you,recognize your Authorityand Trust you.
  • 7. FoundSearch• Brand• Topic• LocalSocial• Network• Industry
  • 8. The Problem•SEO is a math problem.•Search is a people problem.
  • 9. The SignsVolumeRankVisitorsConversions
  • 10. Go OftenDo what says.
  • 11. Marketing and IntentLeadNurturing
  • 12. Audible, Visual, Kinesthetic
  • 13. Priorities for Inbound Strategy• Website that is found via search and shared viasocial media• Content that is recent, frequent, relevant• Social presence building authority• Calls-To-Action (CTAs) that direct visitors• Landing Pages that capture data• Nurturing programs that touch and advanceleads• Feed Audible, Visual and Kinesthetic Needs
  • 14. Contact UsDK New Media120 E Market St, Suite 940Indianapolis, IN 46204317.456.2564info@dknewmedia.comMarketing Tech Bloghttp://www.marketingtechblog.com