A text message marketing guide for small business owners who want to build a highly responsive text message list of local or national customers and prospects. Increase profits instantly with text messages.
Local Text Message MarketingIdeas and Strategies! Brian Maroevich LocalMarketingChannel.com SocialMediaProdigy.com LocalMarketingChannel.com
A local text message marketing strategy is: a highly effective client attraction tool easily utilized by almost any business low cost And the response rates can be quite high: Recent studies reveal: ▪ text messages are opened up to 95% of the time ▪ email averages 20% open rate
1. Choose a keyword2. Effective promotional material3. Website promotion4. Simple messages5. Send exclusive text message offers6. Opting out
Most text messaging companies sell vanity keywords to use in your promotional efforts Prices vary from $15.95 to $49.95 or more plus .02 – .04 per message ▪ (you can get this down if you buy more ‘credits’)
EXAMPLE:Vanity Keyword = TOAST Potential clients send TOAST to a shortcode (like 313233) Adds them to text message list Now you can start sending promotions via Text Messages to your list!
Create In-Store Flyers and Banners and Direct Mail ToPromote Your Text Message Offers: Create something that is eye catching. Be sure your message is clear. Consider a graphic designer to create print material and in-store signs and banners , posters, postcards etc.
First way Use cell phone texting picture like this Use ad copy to supplement the image for clarification on how to get on your ‘coupon’ list. You can also use a ‘Web Widget’ or opt-in box Get phone number, and first and last name Easy signups … Like this
Text messages should be short and sweet Before sending a mass text send it to yourself Look at it on your phone to be sure it’s what you want
Texts arrive instantly on customers’ mobile phones. perfect for days that are slow
Make it simple and easy to opt out of your list Simply Provide a message at the bottom of texts For example: ‘Reply Stop 2 stop’ ▪ NOTE: Often, your text messaging company you will insert these for you.
A few local text promotion techniques: 1. In-store text message promotion 2. Promotional Giveaway 3. Ask customers if they want to join your list Examples
Example: At the point of sale have a sign that says something like: Join Our Exclusive Text Message Coupon List and Get 10% Of Your Order!* Text 555-555-5555 To: ATT411(288411) *One per customer Ask at counter for details
Promotional giveaway’s and contests can build your list fast. Choose a month to run a contest... Give away several special gifts at random to those that join your list.
Sell the advantages of getting on your special text message list Ask for your customers cell phone number! Add them to the list… ▪ Send them an opt-in text message, or they can do it right then and there.
A taco stand sees dramatic downturn every time it rains. To sell tacos on those days send out a special text message Buy 1 Get 1 coupon that is good for that day only!
A Hair salon. Notoriously slow on Tuesdays or Wednesdays? Send a special text message to your list: ▪ provides free coloring or hair treatment plus 20% off for booking an appointment during the slow time.
▪ A tanning salon. gives out half off upgrades to their higher level tanning beds buy 1 get 1 spray tans
▪ A bakery: Free espresso for any customers who try their new pastries or sandwiches.
▪ A tire store. Free oil changes for buying a new set of tires or a car battery
▪ A dentist. Gives away a free teeth whitening, 1st treatment.
▪ A mixed martial artist. Free introductory kick boxing lessons from 12-2 on a slow day for their Jujitsu students
▪ A Smoothie stand. Free introductory hot soup on a slow day during a slow winter day.
The small business text marketing ideas are limitless, but the rewards can be substantial! Key: send text messages sparingly Don’t send one every single week UNLESS, you know your customers are hot for your deals
Questions? Need help setting up and managing your text promotions? Contact LocalMarketingChannel.com Brian Maroevich. Small business owner, internet marketer, all around nice guy. LocalMarketingChannel.com SocialMediaProdigy.com