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Why Business Web Forms Must Have Email Auto Response?

by on Jun 28, 2013

  • 387 views

This presentation discusses why business web forms must have email auto response & SMS auto response for lead generation. This helps in efficient management of leads. ...

This presentation discusses why business web forms must have email auto response & SMS auto response for lead generation. This helps in efficient management of leads.

A website today, is much more than a business's identity; it is a source of lead generation and customer-driven services. Given that lead generation essentially happens using Sign Up forms; it is essential for business web forms to set up an email auto response for lead generation.

An email auto response is normally used to keep the prospective customers in the loop when the recipient is unable to respond immediately. This not only helps the company but informs the customer that they matter to the company.

Why do business sites need forms with email auto responses enabled?

1. Because it is not possible to send one on one message to all leads
2. Avoids blacklisting of accounts
3. To check the correctness of details entered
4. To send email auto responses to the sales team:
5. Brand recognition:

Auto responses can be used in the following situations:

Auto responders are used for a couple of reasons. Some of the most common ones being:

1. Confirmation of delivery
2. Information about the immediate unavailability of the receiver
3. Provision of marketing assistance
4. Product or service information
5. Respond to FAQs
6. Change of address
7. Sales promotion

Things to remember while creating email/SMS auto response templates:

1) Personalisation
2) Relevance
3) Timing

SMS Response

SMS auto responses have also gained a lot of importance lately. They are used, usually to notify customers of codes or passwords, essential for access to their account in that website or for any other purpose. This happens instantly and thereby, saves time.

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Why Business Web Forms Must Have Email Auto Response? Why Business Web Forms Must Have Email Auto Response? Presentation Transcript