How to Laser Target
Your Audience With
Facebook Ads
• Business owners new to Facebook advertising
• Email marketers who want to target their subscribers on Facebook
• Anybody...
What’s Inside
Facebook custom audience: What it is 04
Benefits 05
Setting up custom audience 06
Facebook lookalike audienc...
Facebook
Custom Audience
CHAPTER 01
04
Chapter 01- Facebook Custom Audience: What it is
Facebook Custom Audience: What it is
Lets marketers target existing cu...
05
Chapter 01- Facebook Custom Audience: Benefits
1
How will you benefit01
Custom audience gives you tighter control on wh...
06
Chapter 01- Facebook Custom Audience: Steps: Ad Manager
In ‘Ad Manager’, click on ‘Audiences’ menu on left side bar
Cli...
07
Chapter 01- Facebook Custom Audience: Steps : Ad Manager
01
You will see this pop up and the following upload options:3...
08
1
01
Chapter 01- Facebook Custom Audience: Steps : Ad Manager
4 Once a file has been uploaded, give your list a…
• Name...
09
1
01
Chapter 01- Facebook Custom Audience: Steps : Ad Manager
5 Once you have fed in details, click on the ‘Create Audi...
10
1
01
Chapter 01- Facebook Custom Audience: Steps: Power Editor
1 Find the ‘Audience’ menu within Power Editor and click...
11
1
01
Chapter 01- Facebook Custom Audience: Steps : Power Editor
3 Click the custom audience tab and you will see this w...
12
1
01
Chapter 01- Facebook Custom Audience: Steps : Power Editor
4 Click ‘Create’ to ready your audience. This process c...
CHAPTER 02
Facebook
Lookalike Audience
14
Chapter 02- Facebook Lookalike Audience: What it is
1
Facebook Lookalike Audience: What it is02
Lets advertisers reach ...
Chapter 02- Facebook Lookalike Audience: Benefits
1
How will you benefit
Extend your ad reach & target audience with highe...
16
Chapter 02- Facebook Lookalike Audience: Steps
1
Setting-up Facebook Lookalike Audience
Lookalike audience can be creat...
17
Chapter 02- Facebook Lookalike Audience: Steps
1
Click on the custom audience for which you want a lookalike audience3
...
18
Chapter 02- Facebook Lookalike Audience: Steps
1
You will get a window with two options.5
!
You can select the list
fro...
19
Chapter 02- Facebook Lookalike Audience: Steps
1
Click the ‘Create’ button6
7 You will see your lookalike audience unde...
20
Conclusion
1
In conclusion…
With Facebook audiences, you can:
 Target very accurately
 Optimize your ad spend
 Incre...
With LeadSquared,
capture, manage & engage your leads till they convert
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Laser Target your Leads with Facebook Custom & Lookalike Audience

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Here is an E-Book to help you laser target your leads with Facebook custom & lookalike audience.

Published in: Marketing, Technology, Business

Laser Target your Leads with Facebook Custom & Lookalike Audience

  1. 1. How to Laser Target Your Audience With Facebook Ads
  2. 2. • Business owners new to Facebook advertising • Email marketers who want to target their subscribers on Facebook • Anybody who is interested in marketing on Facebook Recommended read: E-Book: Helping Marketers Generate Leads using Facebook Ads 01 What will you learn? • How to laser target your audience on Facebook using custom and lookalike audience Who can benefit from this E-Book?
  3. 3. What’s Inside Facebook custom audience: What it is 04 Benefits 05 Setting up custom audience 06 Facebook lookalike audience: What it is 14 Benefits 15 Setting up lookalike audience 16 02
  4. 4. Facebook Custom Audience CHAPTER 01
  5. 5. 04 Chapter 01- Facebook Custom Audience: What it is Facebook Custom Audience: What it is Lets marketers target existing customers/prospects on Facebook using email IDs/phone numbers Target them with your Facebook ads You want to show them ad for LOTR: Book 2 Upload list on Facebook Facebook matches list with internal data People who match your list is custom audience List of people who have read LOTR: Book 1
  6. 6. 05 Chapter 01- Facebook Custom Audience: Benefits 1 How will you benefit01 Custom audience gives you tighter control on who views your ads Increases your ROI on Facebook ad spend Helps you increase your fan base
  7. 7. 06 Chapter 01- Facebook Custom Audience: Steps: Ad Manager In ‘Ad Manager’, click on ‘Audiences’ menu on left side bar Click on the ‘Create Audience’ button Setting-up Custom Audience in Ad Manager 1 2
  8. 8. 07 Chapter 01- Facebook Custom Audience: Steps : Ad Manager 01 You will see this pop up and the following upload options:3 • File from computer • MailChimp list Files need to be in .csv or .txt format with one email address per row Setting-up Custom Audience in Ad Manager
  9. 9. 08 1 01 Chapter 01- Facebook Custom Audience: Steps : Ad Manager 4 Once a file has been uploaded, give your list a… • Name • Description • Type: Emails User IDs Phone Numbers Mobile advertiser IDs Setting-up Custom Audience in Ad Manager
  10. 10. 09 1 01 Chapter 01- Facebook Custom Audience: Steps : Ad Manager 5 Once you have fed in details, click on the ‘Create Audience’ button 6 Under the ‘Audiences’ section, you will see the custom audience as ‘Ready’ You can also create a custom audience while creating an ad. You will get the option under the ‘Create your Audience’ section. Setting-up Custom Audience in Ad Manager
  11. 11. 10 1 01 Chapter 01- Facebook Custom Audience: Steps: Power Editor 1 Find the ‘Audience’ menu within Power Editor and click on it Setting-up Custom Audience in Power Editor You will see a ‘Create Audience’ drop down which will have the custom audience option, select it. 2 You can also create custom audience using Power Editor:
  12. 12. 11 1 01 Chapter 01- Facebook Custom Audience: Steps : Power Editor 3 Click the custom audience tab and you will see this window Enter • Audience Name • Description • File upload • Type of file: Emails UIDs Phone Numbers Mobile Advertiser IDs ! Files need to be in .csv or .txt format with one email address per row Setting-up Custom Audience in Power Editor
  13. 13. 12 1 01 Chapter 01- Facebook Custom Audience: Steps : Power Editor 4 Click ‘Create’ to ready your audience. This process can take a long time (up to 24 hrs.), so be patient! Setting-up Custom Audience in Power Editor
  14. 14. CHAPTER 02 Facebook Lookalike Audience
  15. 15. 14 Chapter 02- Facebook Lookalike Audience: What it is 1 Facebook Lookalike Audience: What it is02 Lets advertisers reach new users who have similar interests/likes as your custom audiences 1 You have a custom audience for LOTR: Book 2 Target them with LOTR: Book 2 ad Matched list is lookalike audience Facebook finds more people with similar interests
  16. 16. Chapter 02- Facebook Lookalike Audience: Benefits 1 How will you benefit Extend your ad reach & target audience with higher accuracy Optimize ad spend by serving ads to highly relevant audience Get more fans & page likes 15
  17. 17. 16 Chapter 02- Facebook Lookalike Audience: Steps 1 Setting-up Facebook Lookalike Audience Lookalike audience can be created only: i. In Power Editor ii. After creating custom audience 2 1 In Power Editor, under the ‘Audience’ menu, you will find the audiences you have created
  18. 18. 17 Chapter 02- Facebook Lookalike Audience: Steps 1 Click on the custom audience for which you want a lookalike audience3 4 Click on the ‘Create Similar Audience’ button Setting-up Facebook Lookalike Audience
  19. 19. 18 Chapter 02- Facebook Lookalike Audience: Steps 1 You will get a window with two options.5 ! You can select the list from one country only • Top 1% of people most similar to your custom audience • Reach will be narrow, but highly precise • Top 5% of people most similar to your custom audience • Reach will be broad, but less precise Setting-up Facebook Lookalike Audience
  20. 20. 19 Chapter 02- Facebook Lookalike Audience: Steps 1 Click the ‘Create’ button6 7 You will see your lookalike audience under the ‘Audience’ menu. This may take up to 24 hours to get ‘Ready’. Setting-up Facebook Lookalike Audience
  21. 21. 20 Conclusion 1 In conclusion… With Facebook audiences, you can:  Target very accurately  Optimize your ad spend  Increase marketing ROI
  22. 22. With LeadSquared, capture, manage & engage your leads till they convert Enjoyed reading? Share it with others Sign up for LeadSquared Trial
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