Google Adwords Remarketing: An Overview


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This is a presentation on Google Adwords Remarketing. Learn what is Google Remarketing and how does it work. Plus read three advantages of Remarketing on Google Adwords.

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Google Adwords Remarketing: An Overview

  1. 1. Google Adwords Remarketing An Overview
  2. 2. 2  Google Adwords Remarketing, also known as Ad Retargeting, is a form of online advertising which runs ads across the Google Display Networks (GDN).  It enables you to show ads to those users who have already visited your website or landing pages while browsing through the internet and showed some interest in your products or services.  Utilizing Remarketing strategy can dramatically Increase your Return on Investment (ROI) on your Google Adwords Campaigns. Read the Original Article on Google Adwords Remarketing
  3. 3. How does Remarketing Work?  A Remarketing Tag, which is a small snippet code available on Google Adwords, has to be added to all the site pages (even on the landing pages).  The visitors to these pages will get cookies installed in their browser.  This will enable your ads to reappear to your prospects on all other sites (throughout the GDN), even after they leave your site. 3Read the Original Article on Google Adwords Remarketing
  4. 4. 4Read the Original Article on Google Adwords Remarketing
  5. 5. For Instance:  Imagine yourself running an online education portal. You may Create a Google Adwords campaign targeting a particular course, say ‘Diploma Courses’.  Link the ad to that very page which talks about diploma courses or you can Create a landing page for the ad.  You will also have to place the remarketing code or tag on this page.  Now, whenever a visitor clicks on the ad and visits this page, a cookie gets placed in his/her browser.  The visitor can then see your ad across a vast number of partner sites on Google Display Networks.  You can do this for all your webpages and landing pages to make your ad campaigns more targeted. 5 When you create your first Remarketing Campaign on Google Adwords, begin with targeting everyone who viewed your homepage. Read the Original Article on Google Adwords Remarketing
  6. 6. 6 Advantages of Google Adwords Remarketing Read the Original Article on Google Adwords Remarketing
  7. 7. Target Audiences across the GDN  Remarketing can help you target your audiences better and increase your rate of conversion.  Target audiences associated to particular interests and show your ads only to them.  Remarketing also helps your brand gain visibility across all the partner sites on Google Display Network.  Retargeting your ads make sure that your audiences remember your offer at the time of buying.  Effective remarketing strategies can help you attract new prospects and bring back old customers to site. 7Read the Original Article on Google Adwords Remarketing
  8. 8. Varieties of Creative formats  With Google Adwords Remarketing, you can create various types of ad formats.  Customize your own Banner ads and creative formats for desktops and laptops.  These ads will follow your visitor everywhere across the GDN.  The more targeted and attractive your ads are, the faster will it work to remind your visitor about your offer. 8Read the Original Article on Google Adwords Remarketing
  9. 9. Manage your Marketing Budget Better  Proper optimization of remarketing campaigns can reduce your remarketing cost to just 20% of all other PPC marketing investment.  But as statistics say, the broader you make your campaigns, the higher will be the advertising cost.  So try making your remarketing campaigns more targeted, using advanced optimization options or Contextual Targeting for reducing the remarketing budget.  Customize the bidding strategies according to your marketing requirements.  Bid higher or lower for specific remarketing lists depending on its membership duration or the chances of conversion. 9Read the Original Article on Google Adwords Remarketing
  10. 10. Conclusion  If you are struggling hard to make your business grow and gain visibility in the digital marketing world, then Google Adwords Remarketing can really be a powerful strategy. It has made online marketing more advanced and user-friendly.  Now marketers can easily classify their prospects, design a specific marketing strategy for each of their leads and manage their PPC marketing budget more effectively. 10Read the Original Article on Google Adwords Remarketing
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