You can start using Google Forms to create a free Lead Management system. You might not be able to track the traffic, but it can help with lead generation
We all want our marketing machines up and running; but very few of us know where to begin. Most small businesses start without a clear marketing plan in their heads, let alone on paper. This is the first mistake, which paves the way for countless that follow.
Therefore, as you kick start your business, it is important to have at least a basic marketing infrastructure in order.
By a basic infrastructure, this is what I mean:
A simple landing page to collect leads.
A back-end system to store these leads.
Let’s face it; as start-ups you have to be realistic about the economic viability of your marketing platform. However, the very basic thing that even the smallest businesses can put in place is a simple and (if possible) free Lead management system ('Free', to test the waters at least).
Where do I start then?
Start with Google Forms: It gives you a flexible interface to carry out multiple functions.
As stated before, during the initial days, you only want a tool that addresses the basal requirements; i.e. collecting the leads and storing them.
So, set up a Google Drive account. Yes, I know, Google Drive is for storage space. But, Google Forms and Spreadsheet would allow you to build a simple and free lead management system too.
But, isn’t Google Forms a Survey Tool?
Indeed! By default, the combination of Google Spreadsheet and Google Forms can help you conduct flawless surveys. However, because of the embed form functionality; it can help you create landing pages as well.
How do I use the Embed Code Function to create a landing page?
The process of creating a Form is a 2 minute job on Google Forms. Here it is! .
After creating the form, Google gives you an option to generate its HTML code, when you click on 'Send Form' button. Copy this code, and embed it on your website (or blog) and voila, your basic landing page is ready.
Here is a simple landing page that we created using Google Forms. If you are an education company and you have free stuff to offer, you can create a similar one to add people to your mailing list.
The first part of your free lead management system is ready now; what's next is lead storage.
Where do these leads go?
All the leads collected using the forms are directly stored in Google spreadsheets. This gives you a basic lead storage space.
Is it difficult to analyze this data?
If you are looking for basic analytics, it is a cakewalk really.
1) Google spreadsheet creates a basic response summary, which is in the form of charts and graphs. The basic analysis is not bad at all.